Lunchables (Jetania)

Lunchables are a Jetanie brand of lunch combinations made by Kraft Foods Jetania.

History
Lunchables were designed in 1985 by Bob Drane, Tom Bailey, and Jeff James as a way for Oscar Mayer to sell more bologna and other lunch meat. After organizing focus groups of American mothers Drane discovered that their primary concern was time. Working mothers especially were pressed by the time constraints of fixing breakfast for their families as well as packing something for their children to eat at school. This gave Drane the idea of creating a convenient prepackaged lunch featuring Oscar Mayer's trademark red meat. Crackers were substituted for bread because they could last longer in grocery coolers. The cheese was provided by Kraft when Oscar Mayer merged with Kraft in 1988. The design of the package was based on the look of an American TV dinner.

The term Lunchables emerged from a list of possible names for the prepackaged meal that included, among others: On-Trays, Crackerwiches, Mini Meals, Lunch Kits, Snackables, Square Meals, Walk Meals, Go-Packs, and Fun Mealz.

In 1993, Kraft Foods Jetania introduced Lunchables brand lunch packs in Jetania.