Tesuji

Tesuji is a line of electronics, computers, audio and video equipment and assorted accessories, and a of the J&C Britton Company that is sold at Britton's and Hudson's stores. It was launched in 1982.

As with all of Britton's house brands, Tesuji products are not manufactured by Britton's, but made under contract by various other companies.

History
The Tesuji brand was launched in October 1982. The brand was created to be the new highest tier for Britton's electronics brands as part of a "" strategy, with the long-established Radiant and Scientia brands now forming the lower- and middle-tiers, respectively. The brand's name originated as a term in, and roughly means "clever play".

At first, all Tesuji products were sourced from Japanese manufacturers, mainly, , , and. It was marketed as "True Japanese-American Technology", a slogan that reflected the brand's management, through a large-scale campaign.

Sourcing
Britton's has never manufactured Tesuji products itself, instead relying on other manufacturers to make the products for them following Britton's designs and specifications, and then applying the Tesuji brand name. Sometimes, the Tesuji branded items include exclusive features or functions that separate them from the manufacturer's own brand or other brands that the manufacturer produces. At other times, Tesuji products are identical to models of other brands with a different name on them.

The television sets sold under the Tesuji brand have been made by a variety of manufacturers over the years, including, , , , , and most recently. This includes the Tesuji GTV-100, a rebranded and redesigned, and the Tesuji GTV-101, a rebranded, redesigned and -compatible version of the.

The computers sold under the Tesuji brand from 1984-1994 were manufactured at varying times by, ,  and , a sourcing that also applied to the Radiant and Scientia MSX computers. The original Tesuji TCS-80 was manufactured by Panasonic, and was similar to the CF-3000 in both technical specifications and design. The Tesuji TCSM-80 was manufactured by Sharp's Brazilian division Epcom in, and was a clone of their (albeit with North American market specifications, such as an English QWERTY keyboard, the use of a NEMA connector for mains electricity and NTSC video output, and featuring a more standard MSX arrow key setup). The Tesuji TCS-90 was a rebranded Sony Hit Bit HB-F500; while the smaller TCSM-90 was a rebranded HB-F1XD. The Tesuji TCS-100 was manufactured by General Computer Corporation; its casing was designed by Lance Barr, the designer of the (NES).

The s sold under the Tesuji brand in the 90s were manufactured by.

The Tesuji MMC-101 Multimedia Center was a rebranded.

manufactured Tesuji-branded VCRs until 2004, when took over. After Funai ceased production of VHS equipment in 2016, Theorysonic began manufacturing Tesuji-branded VCRs, these are some of the last VCRs still being sold.

Some products have codes on them that correspond to the manufacturer that produced the product for Britton's. For example, some Tesuji TCSM-80 units have a "SE" (Sharp/Epcom) mark on the back of the unit near the power supply port.