Channel 9 (Euro Republics)

Channel 9 is a Euro Republican TV channel owned by EuroMedia. It targets the 25-59 age group, which is a slightly older age group than the sister channels FOX & E!

The channel launched on 25 February 2007. The programming consists of comedy & drama series, movies, sports and documentaries.

History
The channel opened at 4.45pm (CET) with Scandinavian Royal League match between F.C. Copenhagen and Hammarby IF. This was followed by an Oscars nights containing the movie The Pianist up to the Academy Awards at 2am. The first week's schedule also included European Journal and some non-British European content to comply with the broadcasting license, but it was broadcast outside primetime.

The logo was designed by Dallas Sthlm and TV3’s creative executive Daniel Wallmark. it was used from its launch in 2007 to the rebrand in 2016, and again from 2018. A new slogan, Relaxing TV, was adopted in early 2008. It was followed by new graphics and idents based on that slogan in April 2008. The word "Channel 9" was dropped from the logo in the process. The idents included the logo in different settings, such as a meadow, a city and in water. These idents were very successful, and in a 2012 poll were rated the best TV idents in the country.

In the first weeks the channel had ratings over 400,000 viewers several times thanks to the broadcasts of ice hockey games. The highest rating in March 2007 was 895,000 for two ice hockey games. On 2 June 2007 Channel 9 broadcast a UEFA Euro 2008 Qualifying game between Denmark and Sweden. The second half, that contained the fan attack, had a rating of 8,450,000, then the highest ever for a free-to-air channel not belonging to the big five (ETV1; Network 2; TV3; C11; GO).

Channel 9 underwent a rebranding on 3 September 2016 with a new logo and graphics package. The new logo was created by Ohlsonsmith, the graphics package by Dallas Sthlm and the music by Sergeant Tom, all based in Stockholm. The graphics feature squares set at a 45° angle. These idents were criticised at launch due to various factors, including blandness, scare factor & the replacing of a popular set of idents.

On May 9, 2017, Channel 9 decided after the criticism that they would bring back the 2008 idents in early 2018. They were revived on February 8, 2018.