TVT

TVT is a Rochestian commerical television broadcaster founded in 1963, it is the first commercial broadcaster in the country and one of the largest commercial broadcasters in Rochester.

Launch
In 1963 TVT was launched as TVI to the public, starting with a schedule of the upcoming programming, which primarily focused on entertainment and informational programming. The stations launch was a major success, with its "fresh yet familiar" programming being a redeeming factor.

Rebranding and announcement of sister channel
In 1976, TVI was rebranded to TVT, with the rebrand designed to give a "fresh coat of paint to TVI". The rebranding with recieved with mixed reception, with the majority being positive about it. A few years after this rebrand (specifically in August 1980), a announcement was made that a potential sister channel, at this time nicknamed TVF was planned to launch in 1981.

Launch of sister channel
In May 1981, TVT announced that TVF, which was officially now named "TVT 2" was set to officially launch in June 1981, when it launched, the channel was recieved fairly well by critics, with some long time viewers saying that "whilst the channels launch wasnt as bombastic as the original channels launch, its programming selection is definetly acceptable." Due to TVT 2's launch, the main TVT channel was renamed to TVT 1. (both channels later rebranded to use the worded variants of the numerals)

Launch of website
In 1993, TVT launched their website tvt.rc to the public, with basic information about the company, its channels and programming schedules. Later on in 1995 the site was updated with the addition of a news page, which allowed readers to read news from TVT's news division. The site updated over the years, adding pages for programming (e.g childrens and daytime programming blocks).

Launch of TVT 24/7
In 2006, TVT launched TVT 24/7 as a public beta, which allowed those to watch programming from TVT. In 2007 TVT 24/7 exited its beta.

TVT One
TVT One is the primary channel, and primarily aims at entertainment and informational programming, this includes TVT News, TVT Breakfast (their morning programming block) and programming including movies, childrens (via programming block "Zoom"), drama/soap and more.

TVT Two
TVT Two is the secondary channel, initially announced as TVF and launched as TVT 2, the channel mainly focuses on entertainment programming, the channel initially also reran previous broadcasts of episodes of dramas and soaps during late hours.

TVT Zoom
TVT Zoom is the tertiary channel, launched in 2007 as a 24 hour equivalent to its morning programming block variant. It primarily focuses on childrens programming.

TVT News 24
TVT News 24 was a 24 hour news channel launched in 2001 and closed down in 2005, it primarily featured live news and documentary programming related to ongoing topics.