It Ain't Easy

It Ain't Easy is an American mockumentary sitcom television series created by Genevieve LaClotte and Joey Moody. It premiered on October 10, 2006 on RKOx. It stars LaClotte, Moody, Steven Mason, David Sanroman, Kimberly Rosen and Lee Elliot as the owners of Alphonse's Inn in, , who frequently spend their days going on misadventures or planning elaborate schemes to earn money.

Cast

 * Genevieve LaClotte as Giselle Jacques
 * Joey Moody as William Tobin
 * Steven Mason as Howard "Howie" Griffith
 * David Sanroman as Tobias "Toby" Martinez
 * Kimberly Rosen as Daphne Plesner
 * Lee Elliot as Adam Steele

Production
Genevieve LaClotte and Joey Moody met while touring the North American comedy club circuit. They both expressed interest in doing comedics short films together. They first came up with the idea for It Ain't Easy in 2002 on a fishing trip. Their original idea focused on a sultry innkeeper and wannabe blues singer from trying to find ways to sell off her family's inn so she could get the necessary funds to achieve stardom.

After a chance meeting with Steven Mason, he introduced LaClotte and Moody to his friends David Sanroman and Kimberly Rosen, and they began making more short films together, including the pilot for It Ain't Easy. The pilot was made in October 2003 for little-to-money using a camcorder and using LaClotte's parents' house as the "set".

LaClotte and Moody pitched the show to several networks, being rejected multiple times, before RKOx picked up the show for an initial 15-episode run. RKOx wanted a "more recognizable name" in the cast, so LaClotte chose action film star and fellow native Lee Elliot. LaClotte and Moody visited Elliot at his house in with the pitch for his character, Adam Steele, a down-on-his-luck action movie star with parallels to Elliot. Elliot found the character of Adam Steele to be "actually pretty funny" and agreed to star in the series.

With the series ready to go, the show was budgeted at less than $220,000 an episode, using prosumer digital camcorders such as the Panasonic AG-DVX100 and the Theorysonic DVC100. Production on the first season was delayed by the impact of on New Orleans, resulting in most episodes of the first season taking place in indoor locations.

The series is shot on location throughout the New Orleans area. The exterior of Alphonse's Inn is the Milton Lattner Memorial Library (housed in the historic Isaacs-Williams Mansion) on St. Charles Avenue in New Orleans. Studio filming for the first season was done in a disused paper products factory in an industrial area of New Orleans, which the cast and crew nicknamed "Alphonse's Shed". The roof tended to leak, and there was issues with electricity and rodent infestations. The show then moved to the ' Nims Center Studios in, where production was centered from seasons two through eight. The show's current base of production is Second Line Stages near downtown New Orleans.

Broadcast and syndication
The first season aired between October 10 and November 7, 2006. Word of mouth was positive enough for RKOx to renew the series for a second season, which premiered in August 2007.

The third season premiered in August 2008. The fourth season premiered in August 2009.

In August 2010, the fifth season debuted. It was commemorated in with a premiere event in which Mayor  declared October 10 "It Ain't Easy Day" and gave the cast the key to the city.

The sixth season premiered in August 2011. In September 2011, the show debuted in syndication. The syndicated version is edited for content (mainly to censor or remove the TV-MA scenes) and time. By 2016, the syndicated package had earned approximately $21 million in advertising revenue.

In October 2012, and  began airing reruns. Both networks aired the syndicated edits. The show stopped airing on Adult Swim and TBS in 2016.

Music
The show uses a soundtrack mostly comprised of blues, classic rock, jazz, soul and R&B music. LaClotte stated "We told our music supervisor, Roger Hillsborough Jr. "Get us some blues, rock, jazz and soul songs that the characters might listen to." What he sent back is what we've used for the soundtrack since. Some of it is selections I chose from my album collection, but most of it is Roger's findings."

The theme song is a live performance by of the blues standard "I'd Rather Go Blind", from the album Live from Chicago - An Audience With The Queen. Genevieve LaClotte, a longtime blues fan and later a performer in the genre, first heard the recording in an advertisement for the restaurant chain Mr. Cook. She decided to contact and then Taylor herself to ask if the producers could use that specific performance of the song by Taylor as the show's theme song. Alligator and Taylor both gave permission to RKO and LaClotte to use that recording of "I'd Rather Go Blind" as the show's theme song.

Four soundtracks for the show have been released.