Marv Simpleton

Marvin Thomas Simpleton (born October 1, 1936) is an American businessman, musician, singer-songwriter, composer, novelist and writer known for his work for Carwardine Parks, of whom he is the Chief Operating Officer of. Nicknamed "The Marv", Simpleton has been a constant presence in the company and at its flagship Carwardine Colony theme park since the company's beginnings.

Before becoming involved in the theme park industry, Simpleton was a member of rock band The Cyclists, best known for their 1965 top five Billboard Hot 100 hit "Rainy Days".

Life and career
Simpleton was born on October 1, 1936 in and grew up in. He graduated with honors from in Wilmington, and attended  where he met Christopher R. Carwardine.

Other media
Simpleton has written several books for Carwardine, including June 25th: Half Christmas With Green Santa and Mario Visits Carwardine Colony.

Music
Simpleton has written and composed a large amount of music for Carwardine Parks, often in collaboration with Frank W. Carroll, Dan Waltman, Ian Monteil and/or C.J. Valentine. He has composed a number of commercial jingles for Carwardine, including "Carwardine Kids", "Cool Carwardine" and "Have A Ball at Carwardine". He also composed all the songs for A Carwardine Colony Mystery and a number of live shows in the parks.

Before entering the theme park business, Simpleton was part of The Cyclists, a regionally popular garage band in the Delaware Valley area, with his brother (and Carwardine CFO) Bernie Simpleton, musical partner Frank W. Carroll and fellow "original" Carwardine Colony employees Dennis Macchiedo and Al Beadsworth. In 1965, they had a million-selling record with "Rainy Days". They had a few more regional hits, but were unable to match the national success they had with "Rainy Days". The band was under contract to at the time it shut down in September 1967, and Cameo-Parkway had become unable to promote them due to its financial problems.

Work outside of Carwardine
Simpleton co-owns Marv & Bernie's Southern BBQ Pit with his brother Bernie, with locations at Carwardine Colony and in Virginia Beach.

Discography

 * Fun with The Cyclists (1965; with The Cyclists)
 * Independence Mall (1990)
 * Marv Simpleton's Magical Musical Encyclopedia (2019)

Trivia

 * Jingles he has written for Carwardine Colony:
 * "Carwardine Kids" (1995-96)
 * "Cool Carwardine" (2004-05)
 * He originally was planning to compose the background music for Carwardine Colony. At first, they resorted to production music due to budget issues, but eventually the park raised enough of a budget for Marv and other composers to create original background music for the chain.
 * Marv is one of the principal composers employed by Carwardine Parks, the others being Greg Everett and Ian Monteil.
 * His style often depends on his co-composer. Works co-composed by Frank W. Carroll (Simpleton/Carroll) or Dan Waltman (Simpleton/Waltman) made various forays into different genres (mainly big band music, hard rock, rock 'n roll and 80s synth-pop), works co-composed by C.J. Valentine (Simpleton/Valentine) generally have a rock sound generally made up of electric guitars, electric bass guitars and samples, and works co-composed by Ian Monteil (Simpleton/Monteil) represent various different genres depending on the track while generally having a sample-heavy sound.