File:Chuck E Cheese Television Commercial 2000 Pizza

Description
Chuck E Cheese | Television Commercial | 2000 | Pizza

Chuck E. Cheese’s (formerly Chuck E. Cheese's Pizza Time Theatre and Chuck E. Cheese's Pizza) is a chain of American family entertainment centers and restaurants. The chain is the primary brand of CEC Entertainment, Inc. and is headquartered in Irving, Texas.[1][2] The establishment serves pizza and other menu items, complemented by arcade games, amusement rides, and animatronic displays as a focus of family entertainment.[3] The brand derives its name from its main animatronic character Chuck E. Cheese, a comedic mouse who sings and interacts with guests.[3][4]

The first location opened in San Jose, California, as Chuck E. Cheese's Pizza Time Theatre, on May 17, 1977.[5][6][7][8] The concept was created by Atari co-founder Nolan Bushnell, credited with bringing video games such as Pong to the mainstream. The Pizza Time Theatre was the first family restaurant to integrate food, animated entertainment, and an indoor arcade.[3] Following a filing for bankruptcy, the chain was acquired by competitor ShowBiz Pizza Place in 1984, forming ShowBiz Pizza Time, Inc.[9] In 1990, the company began unifying the two brands with the goal of renaming every location to Chuck E. Cheese's Pizza.[10][11] The logo was redesigned in 1994 after pizza was dropped from each store's name.[9] ShowBiz Pizza Time, Inc. became CEC Entertainment, Inc. in 1998, and over 600 Chuck E. Cheese stores are open in 47 states and 15 countries as of 2017.[