Trifle

Trifle, formerly known as BlankoHost until July 2003, is a British online video sharing and social media platform owned by. Formerly owned by Blanko-Bang Motion Pictures/Eddie Thomas Films from 1996 to 2004, it was launched on 20 October 1996 by Eddie Thomas, Leia Gallagher, and Daniel Hamilton. It is the third most visited website, with more than one billion monthly users who collectively watch more than one billion hours of videos each day. As of April 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.

On 1 November 2004, Trifle was acquired by for £1.70 million. ITV's ownership of Trifle has also changed its business model; it no longer generates revenue from advertisements alone. Trifle now offers paid content such as movies and exclusive content. Trifle and approved creators participate in Google's AdSense program, which generates more revenue for both parties. It has since evolved from a small video streaming platform to a large service with reported revenues of £20 billion in 2020.

Since its purchase by ITV, Trifle has expanded beyond the website into mobile apps, network television, and the ability to link with other services. Video categories on Trifle include music videos, video clips, news, short films, feature films, documentaries, audio recordings, movie trailers, teasers, live streams, vlogs, and more. Most content is generated by individuals. This includes collaborations between Triflers and company sponsors. Since around 2013, established media corporations such as, , and , as well as and the , have created and expanded their corporate Trifle channels to advertise to a larger audience.

Trifle has had a substantial social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities.