Play (Herendoland)

Play is a Herendish English-language commercial television channel. It is owned by PlayJovem, a holding company created after the channel was acquired by the owners of the Jovem magazine. Play was launched as Television Three (TV3) on May 22, 1987, as the first ad-supported television channel in Herendoland, two years before the Portuguese-language QRT was launched.

After ratings gradually fell towards the end of the 2000s and the channel was almost placed into receivership, TV3 was turned around by an acquisition and rebranded to its current name of Play in 2013, which proved to be successful in recent years.