WIN Minas Gerais

WIN Minas Gerais is a channel of WIN Television which operates its broadcasts in Minas Gerais and Belo Horizonte. It is part of WIN Network as its affiliate channel.

1989 : Channel release
On October 7, 1989, when Belo Horizonte had no TV competition yet, ITV in the UK had released its first international channel in Brazil, Minas Gerais. At the beginning of its existence, this channel was only exclusively in Uberaba, with the result of an affiliate collaboration with TV Globo. In planning for this, ITV with Globo replaces all ITV shows produced from the UK with programs that have been produced by Globo itself.

Broadcast start
On October 10, 1989, ITV began broadcasting on Uberaba as ITV Minas Gerais. ITV's plan to remove the program made by ITV UK was actually the pinnacle of its success, in fact ITV Minas Gerais started broadcasting the entire Globo program in Minas Gerais, with local advertisements devoted here. ITV has also been as planned, only operating in Uberaba.

1992 - 2004 : ITV era change
In 1992, ITV started releasing a new channel called ITV Pro (now WIN Gold Minas), a channel dedicated to sports and entertainment channels. This channel has also been a place of information since 1995 until now. On October 12, 1998, ITV Minas Gerais started broadcasting with a new program, spreading to Araxá, Ituiutaba, Juiz de Fora & Uberlândia and focusing as a family channel. Belo Horizonte was excluded because it did not end the TV war until 2001, which was finally canceled the same year.

On August 11, 2001, ITV Minas Gerais de Uberaba officially disappeared, as a matter of fact, ITV Uberaba has now folded its branding as ITV1. ITV Minas Gerais continues to broadcast Araxá, Ituiutaba, Juiz de Fora & Uberlândia as usual. On 29 October 2002, in order to match the other ITV UK channels which were merged into ITV branding, ITV Minas Gerais is now doing the same. Araxá, Ituiutaba, & Uberlândia folded their branding as ITV1 and ITV1 Uberaba also changed its logo at the same time, adapting to its sister channel. After all Minas Gerais ITV channels became ITV1's branding, Juiz de Fora still remains as ITV's branding until ITV Juiz de Fora finally rebranded in 2004. On September 9, 2004, ITV Juiz de Fora was officially folded into ITV1 branding.

2004 - 2021 : Change from affiliate to ownership
From the era of 2004, WIN Minas Gerais is a channel of ownership in the Minas Gerais region, Brazil. This is realized in the form of the fact that ITV1 Minas Gerais, which previously had independent status, became ownership. On 3 August 2004, the owner of ITV in the UK, ITV plc bought the ITV channel in Minas Gerais for 25% from its affiliate Globo, then on 7 September it was bought for 50% and since 15 December 2004 became 100% ownership of ITV plc, becoming the peak of success in buying ITV1 Minas Gerais. In the 2005 era, ITV Minas is now producing their own programs, with the rest still broadcasting programs from Globo itself. In 2013, ITV1 Minas Gerais returned to ITV Minas Gerais. Since 2019, ITV Minas is now broadcast on Varginha, Montes Claros, Coronel Fabriciano/Governador Valadares & All areas of Minas Gerais although Belo Horizonte cannot receive broadcasts from ITV.

2021 - present : Become a WIN Network affiliate
Since March 10, 2021 after being canceled, ITV Minas Gerais can finally operate in Belo Horizonte. This makes Globo and ITV terminate their contract after being deemed to have violated the cooperation contract. It is now not in vain for SBT to improve its cooperation. The collaboration was actually approved by ITV plc because ITV also wanted to sell its channels to SBT, as it returned to focus on its main UK channels.

On March 24, 2021, ITV officially owns all broadcasts from ITV Minas Gerais to SBT, making the channel an affiliate again. After ITV and SBT officially ended their sales, This is also a good opportunity for SBT with WIN Network to buy the channel because WIN Belo Horizonte is officially an affiliate of SBT, not WIN Network anymore.

As of March 25, 2021, ITV Minas Gerais officially became an affiliate of WIN Network with SBT as ownership, by changing its name to WIN Minas Gerais throughout the Minas region, including Belo Horizonte.

News & Current Affair
As of 1991, WIN Minas Gerais began presenting its own local program, namely WIN News Minas on all WIN broadcasts in Minas with other WIN News production programs also broadcasting such as its affiliate channel.

Initially named Jornal da Minas, the news focused on entertainment & sports information, then in 2005 focused as lifestyle information and since 2008 has become a standard news format program, focusing on political, sports, lifestyle, and entertainment news. As of 2001, WIN underwent a name change in Minas, from Jornal da Minas to MG News, Then from 2006 as Regional Tonight. January 13, 2013 as ITV News Minas, and finally since March 25, 2021 as WIN News Minas.