TV4 (Diursia)

TV4 is a free-to-air television channel in Diursia. It is owned by the TV4 Group, a joint venture between MBS Corp and ITV plc.

TV4 is the largest commercial television channel in Diursia. It has competed with DBC One since its launch. However, it and the other major TV channels have their audience share falling in the era of multichannel television.

Origins
The company began as a joint venture between Westwood One, owner of MBS, and Granada Ltd, an ITV regional license holder. Both wanted to distribute their programs to Diursia without involvement by the DBC. They lobbied the Diursian government to legalize the launch of a commercial television channel.

Launch
After the Commercial Television Act of 1986 passed, TV4 launched on October 23 that year. Launch programs that still air today are Coronation Street, Emmerdale, and Flowerbed Way. Under the Act, it had to produce a significant amount of Diursian programming, which, until 1993, was largely produced by Granada's studios in Anapolis. The launch graphics were made by Novocom.

Late 80's: Early Struggles
Despite a promising start, the channel initially struggled to compete with the three DBC channels. Because of its heavily imported programming, it didn't meet the tastes of DBC viewers.