MoreMusic

MoreMusic is a 24-hour music television channel operated by More Corporation (MoreCorp). It airs music-oriented programming, such as music videos, countdown/themed programming, interviews, and live performances.

The channel is available in the United Kingdom, Ireland, Malta, Australia and New Zealand via cable, satellite and IPTV.

History
The channel was initially launched on 29 June 2001 as Pulse Music. The very first music video that was aired on the channel was Another Way by Paul Van Dyk and the very first live performance that was aired on the channel was done by The Chemical Brothers. Launch parties were held during the week of 1 July 2001 in nightclubs around United Kingdom. It originally broadcast between 6pm to 6am until a few months later, when the channel began to broadcast for 24 hours.

Pulse Music gained support from media outlets (including MTV Networks Europe (now known as ViacomCBS International Media Networks Europe) and the BBC) club and radio DJs, record labels, artists, and musicians during the first year of broadcast, which consequently, the channel reached an audience exposure of around 87% in the country.

In response to the high viewership, a successful ad campaign was launched. Dubbed as "Just Pulse", the ad campaign ran from 2002 to 2007 on print, television and on the internet. It features singers, actors/actresses, musicians and DJs (such as Craig David, Paul Van Dyk, Leonardo DiCarpio, Orbital, and others) to tell everyone to just pulse (pulse means dance to the beat).

In 2004, Pulse Music began to air non-music programming at late night on Wednesdays until 2007. Some of the programmes, such as Neon Genesis Evangelion, Cowboy Bebop, Freaks and Geeks, and Chappelle's Show, made the channel even popular, despite the backlash from viewers saying that the channel needs to favor more on music.

In the summer 2011, Pulse Music transitioned from 4:3 to 16:9 aspect ratio. According to a Digital Spy interview with Alex Field, he stated the following: "'It nearly took us almost two years to transition Pulse Music from 4:3 to 16:9, because some of the tapes, such as older music videos and programmes that were non-anamorphic (or letterboxed in 16:9 for 4:3), had to be cropped to 16:9. Most of the tapes that we have when this station was launched are already in anamorphic 16:9, which we just need to letterbox. The same thing also goes to commercials, but not to promos. We were already aware that we had to make sure that the promos are shown within the 4:3 safe area, so that existing square CRT viewers can still watch our channel with compromises.'"