Gilly Hicks (Eruowood)

Gilly Hicks Eruowood is the Eruowoodian version of.

The first Eruowoodian Gilly Hicks store opened in 2008.

Starting in 2013, Hollister started selling Gilly Hicks products in stores and online after Abercrombie &amp; Fitch shuttered all 50 Gilly Hicks stores as way to try to phase out the brand.

In 2016, all La Senza stores were sold to Abercrombie & Fitch and were converted to Gilly Hicks as part of consumer responses to focus more on younger women.