Silk (Ostlandic group)

Silk is a Ostlandic girl group formed by Jukebox Records. They debuted in March 4, 2019 with their debut single "Diamond", from their debut EP "Silkstones".

The group consists of five members: Alessa, Sarah, Ingrid, Luisa and Samantha. Known for their elegant and sophisticated outfits, on and off stage, they popularized the "classy" concept in girl groups, and became their signature element. Sonically, their music moves around genres as electropop, EDM, Future bass, nu-disco, dream pop, house, and R&B.

In 2021, Silk became the first Ostlandic group to debut in Korean music shows, with their Korean debut single "President", winning two awards in music shows. In 2022, they debuted in Japan with their single "Unique".

2017: Auditions and formation
Back in 2014, Alessa Gutmund and Sarah Fryndsen were taking singing lessons in the Partityrhlyd Institute, in Nordostat, where they met Ivan Oleksiyenko, before debuted in R(Ones). They made friends with him while taking singing lessons togheter, and were convinced by him to take dancing lessons too. In 2015, Sarah appeared in the music video for Rolv's "(Can't you) See".

On May 2017, and due to the great success of R(Ones), Jukebox started to audition of female talents to debut a new musical group under the company. The key person for this project was the Ostlandic folk music singer Enver Hallandson. After Jukebox opened the auditions, Oleksiyenko told Gutmund and Fryndsen to participate. On July, the company informed them that they made it to the second phase of the audition, and finally to the preliminar line up.

2018: Pre-debut
In 2018, it was reported that Jukebox Record was finally planning the debut for their new group, their first girl group, and third overall.

On May 10, 2018, it was opened an acount on Instagram called " Project Jukebox Girls ", managed by the company, to give the fans an sneak peak before the debut. The account used to post the group's rehearsals and vlogs. The original line-up for the group consisted on the final members, with the addition of other trainees under the company, such as: Lina, Helga, Irina and Sandra. At the time, it wasn't decided the final line up for the group. Idina and Helga were originally meant to debut, but later scrapped for unknown reasons. Idina later debuted as a soloist under the company.

Before the debut, the members were already known for their talents: Alessa was a well known influencer and model since 2016, the same as Luisa; Sarah was known for playing the violin for the Great Timsgroen Orchestra, and Ingrid used to play tribute covers to Avril Lavigne in lounges and restaurants.

On June 16, the account posted a dance practice video performing Fifth Harmony's "Sledgehammer" and Twice's "Like OOH-AHH", people praised their good synchronization and stage presence and others criticized the choose of the songs.

On November 12, 2018, Vehl posted on Instagram a story while the rehearsals of a choreography for an upcoming song. Aarsung published another story saying she was "trully excited" for what was coming.

2019: Introduction and breakthrough
On January 1, 2019, Jukebox announced through all their social media the debut of the group and posted a video trailer for the upcoming song and its music video. The Instagram post surpassed the 500 thousand likes during the first twenty four hours.

The group finally made their debut on March 4. On the following day, the group performed the song during the Primetime Rocks show, broadcasted by TV7.

On July 14, Silk was confirmed to be one of the opening acts for R(Ones)' The Clear Sky World Tour, in Europe and America. On August 1, the group released their debut extended-play titled "Silkstones" composed by their two first singles and 4 new tracks. The artwork features the group members wearing dresses made of gemstones. The album sold 6,459 units during its first day of release. By the issued week of August 11, the EP debuted at number 4 of Ostlandic Albums chart, having sold 12,578 units.

On August 3, Silk performed their first concert ever in front of 80 thousand people, in Paris, France, during the third date of the The Clear Sky World Tour. The group's setlist was promoted as part of the Silkstones Live Tour, implying a potential extension of the concerts, now as a headlining tour.

Silk was sheduled to perform in Shanghai, China, on May 2, 2020, as part of their very first promotions outside Ostland, in charge Universal Music Group. Along with the rest of the tour, the opening act stage was cancelled due to Covid-19 pandemic.

Members

 * Alessa Gutmund – Center, main vocalist, sub rapper
 * Sarah Fryndsen – Main rapper, lead vocalist
 * Ingrid Vehl – Leader, main dancer, vocalist, eldest
 * Luisa Aarsund – Lead vocalist, youngest
 * Sam Isle – Vocalist, lead dancer

Discography

 * English
 * Silkstones (2019)
 * Royaume de Silk (2020)
 * Perfect Heart (2021)
 * Timeless Castle (2023)
 * Ostlandic
 * Gerd auv Siden (2020)
 * Korean
 * 마음의 여왕 (Queen of Hearts) (2021)
 * Japanese
 * シルクブティック (Boutique of Silk) (2022)