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Summary
After the initial reports about the tragic events in New York on 11 September, the ICHC network president ordered a more solemn ident. A grayscale version of the ICHC Network ident, sans smiling cat, was used for eight days straight. Commercials were stricken from ICHC's airwaves for an unprecedented 72 hour period. The three minute gap in between segments of news coverage was instead used to post phone numbers and internet addresses of Red Cross services. This twenty-second message was shown before the list of numbers.