Gilly Hicks (Eruowood)

Gilly Hicks Eruowood is the Eruowoodian version of.

The first Eruowoodian Gilly Hicks store opened in 2008. There are also Gilly Hicks shop-in-shops in Eruowoodian Abercrombie & Fitch and Hollister stores as well.

From 2009 to 2015, Gilly Hicks products were sold at Eruowoodian Sears and Kmart stores to better promote the brand to tween and teen girls in a more family friendly environment.

Starting in 2013, Hollister started selling Gilly Hicks products in stores and online after Abercrombie &amp; Fitch shuttered all 50 stand alone Gilly Hicks stores as way to try to phase out the brand.

In 2016, all La Senza stores were sold to Abercrombie & Fitch and were converted to Gilly Hicks as part of consumer responses to focus more on younger women.