BTV (USA & UK)

BTV is an American and British television channel.

History
BTV was launched in 1949, originally aimed towards kids. Due to low ratings, it rebranded in 1961, aiming towards an older audience. From then a new logo and slogan was made. As more people watched they launched two new channels in 1973. BTV Dad (A night channel which is aimed at grownups) and BTV Teen (A new tv channel that would become scrapped in 1992). In 1983 they rebranded as they lost customers and it worked (some stats 1983: 0.52 Million Views daily 1989 1.12 Million Views daily). As more people started to go to the network they wanted to end BTV Teen due to low viewership which ended in 1992. In 1994 they lost viewers again but almost ended as their stock price plummeted. As they recovered for the 3rd time they wanted a new strategy for staying up there very big. They ended up making BTV 2 and CTV in 1996. BTV 2 aired some old programs once on BTV. CTV was "The New Era Of BTV" which worked for a while. BTV 2 was in some bad viewership by 2012. CTV was doing great until 2013ish. STV launched in 2014 to make the (3rd Era Of BTV). CTV spilt from BTV in 2015 to become part of Viacom. BTV was losing viewership very fast but recovered by 2019. BTV changed its logo in 2018 only in UK. STV rebranded to BTV 3rd Era in early 2020. BTV changed its slogan and logo in late 2020 as part to recover which worked very good.