77 Kids (Eruowood)

For the chain's operation as whole see 77 Kids (fictional)

77 Kids Eruowood (stylized as 77kids) is an Eruowoodian children's clothing store chain owned by American Eagle Outfitters Eruowood.

Some Eruowoodian 77 Kids store locations are co-branded with the adult American Eagle stores, but most of the Eruowoodian 77 Kids store are stand alone stores, not paired with American Eagle. The first Eruowoodian 77 Kids store opened in 2007.

The brand also had a short lived cereal that was made by General Mills.