Hallmark Kids & Family

Hallmark Kids & Family is an American digital cable and satellite television channel owned by. The channel launched on September 1, 2017, and airs programming in dayparts targeting preschool, youth, and family audiences respectively.

History
Hallmark Kids & Family launched on September 1, 2017. Hallmark wanted to establish a channel that would compete with Nickelodeon, Disney Channel and Cartoon Network, and to a lesser extent Discovery Family; the channel launched eight days before preschool network Sprout re-launched as Universal Kids, another competing channel. The network would offer programming in dayparts targeting preschool, youth, and family audiences respectively.

The network would launch with a slate of original non-scripted series, including Crayola Art Challenge. Crown Media intended to make "significant" investments in original content for Hallmark Kids & Family, including original scripted programming and original movies.

Programming
Original programs produced for the network include the game shows Crayola Art Challenge and I Wanna Be A Superhero. The channel also airs shows produced by Crown Media (some of which were originally produced for other networks) and has acquired and co-produced programs with international partners. The channel also airs re-runs of series that are no longer in production.

Original movies
In September 2018, Hallmark Kids & Family began airing a Monday night movie wheel series named Monday Night Movies. In January 2020, the network premiered its second movie wheel series, Hallmark and WWE Present, a Sunday night movie wheel series in partnership with WWE Studios and MarVista Entertainment, and featuring various WWE Superstars, Legends and/or Hall of Famers in lead roles.