Trigger (British and Irish TV Channel)

Trigger is a British and Irish free-to-air television channel, launched in 2013 and owned by Cellcast Media. It originally launched as Snap! back in 2005, showcasing music and entertainment programmes, and appealing to a more female audience.

Snap! (2005-2013)
Snap! was launched in November 2005, and showcased music and entertainment based programming, aiming for the 16-25 year old age demographic. It also showed adult animation, though often late at night. Snap rebranded in 2008, introducing its most iconic logo. Its programming changed too, with more of an emphasis on comedy and lifestyle entertainment.

By 2010, Snap was focusing on the 16-34 year old male demographic, and suddenly no longer appealed to its original scope.

So, they compromised. Snap’s programming devolved into constant repeats, and it was time for a change.

On March 15, 2013, Cellcast announced that it would be closing Snap and replacing it with its new channel, Trigger.

At 2:00 AM on March 31, 2013, Snap finally closed down.