Viva, Inc.

Viva, Inc. is an El Kadsreian television network and broadcasting company formed in 1958 in El Kadsre as an operating TV station to replace NTV in the West, Viva Television.

History
It was founded in 1958 as a holding company for Viva Television.

In 1979 It acquired the Vlokozuian arm of Magnetic Video.

It acquired Prime in 2001.