More Than Love (Primrose song)

More Than Love is a song by Swedish pop rock band Primrose. Written by band members Jan Rathsman and Ralph Stenbeck and co-written by and, the song was Primrose's international breakthrough single. After being introduced to American radio by in, the single peaked at no. 2 on the U.S. Billboard Hot 100, behind "It's Gonna Be Me" by , and became an unexpected radio hit, leading to The Enterprising Man topping the Billboard 200 and Primrose's first American tour.

Background
The song was released on the U.S. on May 10, 2000, but only managed to reach no. 89 on the Billboard Hot 100. In July 2000, Maury Carrico, a DJ at in the  market, convinced the station's program director to put the song into rotation, believing it deserved a second chance at success. The full album version of "More Than Love", including Jakob Salavea's guitar solo, was put into rotation by WPRO-FM, and soon became the station's most-requested and most-played song. WPRO-FM's sister station in, , also began playing "More Than Love" after Carrico sent a burned CD with a Napster rip of the song to the station's program director. After it's success on WPRO-FM and WXLO, the two stations' owner,, began distributing "More Than Love" to their Top 40, Hot AC and alternative stations nationwide. As other mainstream stations around the country began to play the song, Primrose's Swedish label,, and their international distributor, , partnered with to market "More Than Love" to radio and re-issue the single and The Enterprising Man in the US. Wind-up began officially promoting the song to Top 40 and hot adult contemporary radio, along with releasing a CD single featuring "More Than Love" and "Magnification". On the Billboard Hot 100 chart of July 29, 2000, the song peaked at #2, behind 's "It's Gonna Be Me".

Composition
Ralph Stenbeck described the song as " meets The Cars, but there's bits of, and  in there as well." Stenbeck and Jan Rathsman had written the song's melody, but were unable to come up with good lyrics for it. and were hired by  to assist Stenbeck and Rathsman with writing the song's lyrics, Martin came up with the song's iconic chorus lyrics of "'Cause it'll take more than love / To pull us through".

Music video
The song's music video was directed by and features the band members performing the song in a futuristic club while being pursued by characters played by  and wrestler. Williams claimed inspiration from 's She's So Unusual-era music videos for the general plot of the video. The club scenes re-used the sets from 's iconic video for "No Scrubs", also directed by Williams.