Jack in the Box (Canada)

Jack in the Box is a fast food restaurant chain in, franchised by Jack in the Box of Canada, Ltd. The chain was originally part of the U.S.-based chain, but was sold to  in 1994 and then  in 2004. Outside of licensing the name & branding, several menu items and the Jack mascot, it no longer has any corporate connection to the U.S. chain.

The Canadian operation is currently based in.

History
The first Canadian Jack in the Box location opened in, in 1976. The Canadian restaurants were part of the American chain until 1994, when, in the face of, they were sold to.

In 1995, facing competition from, and , Jack in the Box launched a new advertising campaign featuring a new mascot -. Originally played in the Canadian chain's adverts by Halifax actor Harris Barber, the campaign was so successful that, like the American chain, the Canadian chain rebounded in popularity.

2004-present: Management buyout, stock market listing and "It's All in the Box" focus
In 2004, the chain was bought from J. D. Irving by senior management. In 2006, Jack in the Box of Canada, Ltd. became a publicly traded company on the. That same year, Jack in the Box celebrated 30 years of operations in Canada. Television advertisements are filmed at locations in the Halifax area.

In 2015, Jack in the Box opened their 700th location in,. The company's advertising also shifted to a focus on premium-quality food, with the slogan "It's All in the Box."

Products
Jack in the Box Canada's most popular products are it's tacos. Other popular Jack in the Box menu items include the Jumbo Jack (called Roi-Jack in ), (called Super-Jack in ), Sourdough Jack and it's poutine.

Value Menu
In 2011, Jack in the Box introduced its first value burger, the Little Jack. It can be ordered with or without cheese.

In 2016, Jack in the Box piloted a new value menu option, Tiny Tacos, at some select locations. It was successful and added to the value menu permanently in 2017, and would later be added to the US chain's menu in 2021.

Breakfast
In 2017, Jack in the Box announced it begin would offering All-Day Breakfast to compete with and.

Other products
Drinks include soft drinks, organic  coffee, and milkshakes. The potatoes used for Jack in the Box's potato products are processed by and are picked exclusively from farms in  and. The ketchup and mustard served at Jack in the Box locations are processed by at their  facility and use only Canadian ingredients. Jack in the Box sources milk from.

Animal welfare
Since 2016, Jack in the Box has been gradually transitioning to chicken and egg products sourced from cage-free farms. Antibiotics are only used in the company's animals when medically necessary, and those animals are taken out of production. Jack in the Box has pledged to phase out the sourcing of pork products from pigs raised in gestation crates.