Premiere First

Premiere First is a Euroish premium cable and satellite television channel. It was initially part of the Premiere channels and was managed by the programme director of Premiere, Tony Rosney. In 2007 Tony Rosney said Premiere First "is the Euroish home for quality drama and comedy from the world over, true event television".

Premiere First is the flagship entertainment channel available on ET1, and does not run advertising breaks.

History
The channel was intended as one of two new entries into the Premiere network focused on series as opposed to movies and sports, in an attempt to draw more casual viewers to the service who were uninterested in paying solely for films or sport, but were intrested in quality drama & comedy.

The channel was launched at 9:00pm on Monday 14th January 2008, with the Euroish television premiere of the fifth and final season of The Wire. Also headlining the launch were the Euroish television premieres of US series Mad Men, In Treatment and Californication. Australian drama Satisfaction also made it's debut on the new channel. Euroish productions were also heavily emphasised on the new channel, and new Euroish series on the channel at launch included the medical drama series Corazon and James on Assignment, a spin-off from TV3's Silverthorne.

The channel also aired complete repeat runs of The Sopranos and Band of Brothers, and emphasis was also put on repeating the most successful drama series on TV3 & TV4, including Heroes, House, Lost, Silverthorne, Grey's Anatomy, 24, Doctor Who, Torchwood and Desperate Housewives. The channel's high placement on the EPG also led to Premiere First to become the "all in one" Premiere channel, showcasing prestigious movies, sports coverage and special events (such as The Oscars) in addition to series.