PlayStation in El Kadsre

The PlayStation (AKA PlayStation 1 and PSX) was released in El Kadsre on December 10, 1994 (one week after the Japanese launch) and was manufactured by Approach Software.

El Kadsre has its own PS1 models which were released in the El Kadsreian Islands, that include SPH-1003, SCPH-2000, SCPH-5504, SCPH-5553, SCPH-7004, SCPH-7504, SCPH-9004 and SCPH-104.

It was most popular video game console in El Kadsre during the late-1990s, outselling Theorysonic Sphere Box, Theorysonic Chaos, NEC PC-FX, FM Towns, Nintendo 64, and Sega Saturn, although it had a slow start when it was released and its sales skyrocketed sometime in 1997.

Marketing
In 1997 to 2000, the PSX marketing campaign was a same as the European campaign and it was all done through TBWA El Kadsre City Inc., with a TV, magazine, and billboards ads that create of mystery around the four symbols on the PlayStation pad. Four scenarios illustrate the power behind the symbols - triangle, circle, cross, and square.

The Sony campaign is spilt between brand and product advertising to target people without PlayStations and present a consistent brand image across El Kadsreian Islands, Europe and Oceania.

These are two slogans different as "Do not underestimate the power of PlayStation" (English) and よい子とよいおとなの (Japanese).

English

 * Are you ready? (December 1994-September 1995)
 * Remember, do not underestimate the power of PlayStation (September 1995-1996)
 * Do not underestimate the power of PlayStation (1996-2005)