The Enterprising Man

The Enterprising Man is the second studio album by Swedish pop rock band Primrose. The album was their international breakthrough, after "More Than Love" was introduced to American radio by in. The album peaked in the U.S. at no. 1 on the Billboard 200 and was certified septuple platinum by the RIAA in 2003.

Background and production
Many of the lyrics employ romantic themes, which Jan Rathsman attributed to being an attempt to "make up for the lost time" he spent being depressed instead of being in love in the 1990s. The album's songs, however, also explore "more serious" themes such as racism, social differences, intolerance, mental health and familial disputes.

The U.S. release contains a disclaimer in the liner notes "The proceeds from the royalties earned from commercial usage of "Sweetheart" and "Leave Her Alone" will be donated to the ." As the songs use themes of mental health (unhappy childhood in the case of "Sweetheart", post-traumatic stress disorder in the case of "Leave Her Alone"), Jan Rathsman and Ralph Stenbeck felt that it would be inappropriate for them to be "commercialized" as "love songs", and they arranged with their U.S. label for all royalties from the two songs to go to charity as a fail-safe method.

Track listing
All songs written by Jan Rathsman and Ralph Stenbeck unless noted.


 * 1) "More Than Love" (Rathsman/Stenbeck//) (lead vocals: Stenbeck)
 * 2) "Sweetheart" (lead vocals: Rathsman)
 * 3) "I'm a Rock 'n Roll Star" (lead vocals: Rathsman)
 * 4) "Leave Her Alone" (lead vocals: Rathsman)
 * 5) "The Enterprising Man" (lead vocals: Rathsman, Stenbeck)
 * 6) "Magnification" (lead vocals: Rathsman)
 * 7) "I'm Your Guy" (Stenbeck/Sollander/O.C. Vikström/J. Vikström) (lead vocals: Stenbeck)
 * 8) "TV" (lead vocals: Rathsman)
 * 9) "Pop Song for the 2000s" (lead vocals: Rathsman)
 * 10) "Sunlight" (lead vocals: Rathsman)
 * 11) "What A Night" (lead vocals: Rathsman)
 * 12) "The Minute" (lead vocals: Stenbeck)
 * 13) "Unlucky" (lead vocals: Stenbeck)