Poly

Poly is a Brazilian television network owned primarily by Grupo Kirschner and media enthusiast Carlos Vieira Giordano, who was given control of a newly-purchased TV station in 2018 and had it converted into a network by Kirschner some years later.

The network's varied programming consists primarily of animated series and movie blocks with some imported and original content, including a news program and evening talk show etc. While some newer content is shown (primarily from Netflix and Disney), the network also shows backlog shows from companies like the aforementioned Disney, WildBrain, Corus Entertainment, [https://en.wikipedia.org/wiki/Warner_Bros. Warner Bros.] and Sony, with an aim to serve educational/cultural and retro/geek/otaku audiences.

It not only operates as a traditional television network on cable, satellite and free-to-air packages but also as a web network livestreaming programs, along with a video player showing episodes of programs on a temporary/cyclical basis.

Of further note is that, in addition to some modern style graphics, some promos and network IDs on Poly utilize aesthetics reminiscent of TV advertising during the 80's and 90's.

History
The family of Carlos Vieira Giordano had unexpectedly won millions of reais in the lottery, opting after much deliberation to spend a portion on buying their son Carlos a TV station due to his interest in mass media. It began transmission on August 5, 2018 as TV CVG in Guarulhos, São Paulo.

TV CVG's programming consisted of TV shopping, infomercials and some indie content made by anyone willing to send in their homemade videos for an affordable fee. Though initially watched by few, the station soon ended up the subject of Internet memes and discussions due to the bizarre low-budget quality of its programs, including station IDs and nighttime shutdown sequences.

Tobias Kirschner eventually learned of the network and offered to assist Giordano by purchasing the station to convert into a full-fledged channel, with the added promise of co-ownership. Carlos accepted and, after a careful period of planning, it was publicly announced in January 2021 that the newer network would be known as Poly.

Programming
Main article: List of programs broadcast by Poly

Poly transmits a block of children's entertainment on weekday and weekend mornings and in afternoons, with news program Polyjornal airing twice in early afternoons and evenings followed by talk show Nanda and then a block of mature audience-oriented programs leading into later-night hours.

Also, the retro-styled fitness program Poly Power is shown daily as an interstitial and on weekends as a complete program.

On Saturdays and Sundays, films are shown during afternoon timeslots. Sporadically, on afternoons and evenings during most holiday and vacation periods and sometimes on regular weekends, the kid-oriented film block Sessão Cine Kids (a carryover from Kirschner's previous relationships with Band, TV Cultura and TV Brasil) is shown, consisting of primarily obscure and imported (especially animated) children's films with a pedagogical discussion about themes presented and details about its production (if known).