IP (advertiser)

IP is a television ad broadcaster in the Euro Republics and the United Kingdom that sells and broadcasts television ads on television channels such as TV3 (inc. FOX, TMF, VH1, TV8, TV10 and more), Prime, the Euro Republican feeds of TF1 and M6 and many independent stations.

However, ETV‘s commercials are sold by The Advertising Group.

In 2011, IP extended to the UK, selling space on ITV, Channel 4 and Sky. TV channels that use IP are regulated to show IP’s logo before and after breaks, usually, most channels use short idents, with the IP logo fading (fading in before breaks, fading out after breaks) while some use the channel ident morphing into the IP logo.

To this day, IP usually plays out it's advertisements from their HQ on Charlotte Lane in West Euro City, as opposed to the channels themselves. This practise was meant to be dropped in 2014, but the plan eventually fell flat, due to Prime protesting against this.

History
In 1989, IP was founded to allow TV3 to run advertisements.