Caramba

Caramba Cereal is a valerian cereal brand owned by ParaFoods. The brand's headquarters are located in 98 St.Louis Street in the middle of the Valeria Center. The company has 158 employees as of 2022, with its CEO being Johnson Warner. and key people being Ron Swarski and William Wurst.

History
The company was founded in 1957 byJoseph Perero (1931-2016). At age 26 with little known knowledge of cereal making, Joseph invited his friend Gerald West (1929-1985) to work with him on the conglomerate cereal company first named "Joseph West Cereal Industries" (JWCI). After years of work, the first cereal made by Caramba was made. It was named Marshy Spacers. The company changed its name to Caramba in 1978. The first cereal to introduce the name change was Cocoa Choco, which was launched in 1971. In 2013 Caramba was acquiredby ParaFoods International

Controversies

 * In 1989 it was revealed that Joseph Perero was confirmed to be racist against black people, the proof was a 1987 ad for Cocoa Choco, where 2 kids were running from black dark chocolate characters which spoke gibberish. in the commercial the chocolate characters got killed when a trap crushed them, explaining how Joseph was racist. Joseph made an apology on the incident

Marketing
The first time the Caramba brand cereals were advertised, they were advertised on billboards and signs. the first TV ad was in 1970. The first ad to play was about Crispy Crisps.

Slogans

 * 1) "It makes you go crazy!" (1971-1978)
 * 2) "Its your world" (1979 - 1990)
 * 3) "Ay Caramba" (1990-2015)
 * 4) "We Will Party Tonight!" (2015- Today)