Matsushita family

The Matsushita family, also known as the Matsushitas, is an El Kadsreian family whose collective fortune from MatsuMedia makes them the richest family in the world. The majority of their wealth derives from the heritage of Ryouichi Matsushita, who was the founder of El TV Kadsre.

As of 2023, the Matsushita family, through either the entire family or seperate members, own nearly 150 companies including El TV Kadsre Television Network, Banushen Media Corporation, Matsushita Bank, Matsushita Real Estate, Matsushita Pharmacy, Matsushita Rail Transport, Matsushita Hotels & Restaurants and many other businesses, and are worth a combined of total of EK$2.9 trillion (US$2 trillion), approximately 13% of El Kadsre's GDP.

The family are considered unofficially royal due to their succession line.

The Dark Age
In the 1970's, the family began to suffer loss due to mass investment in unneeded projects. In 1979, they sold El TV Kadsre Television Network to the government-owned Vlokozuian Media Union after declaring bankruptcy. They went on to meet the former Viva Inc. CEO Paul Friswell, and formed Banushen Media Corporation. In 1980, they formed their own broadcasting fee known as MatsuMedia.

The Second Golden Age
On July 13, 1996, put El TV Kadsre Television Network up for sale. After dueling bids from the family,, , and Kentsei over the course of the day, the family's bid was accepted and they got El TV Kadsre back after nearly 20 years of not owning it. El TV Kadsre and Banushen Media Corporation were merged into MatsuMedia and they became subsidaries.

After El TV Kadsre and Banushen Media Corporation terminated their respective partnership deals with Regal Group Network and Viva, Inc., they signed a partnership deal with each other. Thus, El TV Kadsre and Banushen, now the Matsushita family's biggest brands in entertainment, became even more successful due to sharing of resources and their powerful marketing campaigns. However, a corruption scandal caused by the television license fee for Banushen and El TV Kadsre caused $304 billion of illicit funds to be seized from the Matsushita family.

First generation

 * Ryouichi Matsushita
 * Hanzo Matsushita
 * Yuki Matsushita

Second generation

 * Ayaka Matsushita
 * Ryouichi Matsushita Jr.
 * Isamu Matsushita
 * Yuuko Matsushita
 * Taichi Matsushita
 * Kimiko Matsushita

Third generation

 * Goro Matsushita
 * Tamitha Matsushita
 * Tara Matsushita
 * Tomo Matsushita
 * Kenji Matsushita
 * Giorgio Matsushita
 * Doris Matsushita
 * Shirou Matsushita

Fourth generation

 * Madoka Matsushita
 * Yoko Matsushita
 * Antanico Matsushita
 * Toby Matsushita
 * Nobuyo Matsushita
 * Benny Matsushita

Fifth generation

 * Antanico Matsushita Jr.
 * Kohaku Matsushita
 * Tomomi Matsushita
 * Akemi Matsushita
 * Shirou Matsushita II
 * Kosuke Matsushita
 * Mayu Matsushita