VÉRT

VÉRT (pronounced: ʋærtʰ), acronym of Vifûstané Radio kož Talevizjoné (Weefistan Radio and Television), is a Weef state-owned mass media corporation and is the largest in Weefistan, founded in 1949. It is a property of the Government of Weefistan. It is a member of the since 1990.

VÉRT was established in 1949 as a radio broadcaster. In 1961, it entered the television market. It holds the monopoly of public media in Weefistan. It is also available internationally via VÉRT TV Dünija and VÉRT Radio Dünija. Its major competitor is Abusudi Media.

History
VÉRT was founded as Vifûstané Radio on August 20, 1949, and started radio broadcasts in September. It soon expanded internationally in early 1950, with English and Arabic services launched the same year. VÉR was later used as a nationalist tool after the 1951 coup. Its name was officially shortened to VÉR on September 1, 1956. In 1958, Xolali and Lmar language services of VÉR were launched.

VÉR started television broadcasts on June 30, 1961, thus launching VÉR TV. VÉR was later renamed to VÉRT, adding the 'T' for Television, on August 20, 1963, for the network's 14th anniversary. It was privatized in 1964, after the restoration of democracy in Weefistan. It was the sole media corporation in the country until the establishment of its rival, Abusudi Media, on October 25, 1968.

VÉRT's radio service still remained VÉR until it was renamed to VÉRT Radio on January 1, 1967. Media was also liberalized, and VÉRT started to broadcast foreign programming. VÉRT's founder, Adaýo̞r Mikoilo, stepped down as the CEO of the network, and retired in 1969, after the launch of Prisma TV, believing that VÉRT could not win to Abusudi's Prisma TV. VÉRT was nationalized again on May 7, 1970, and changed its logo, which was opposed by VÉRT TV viewers.

VÉRT applied to join the European Broadcasting Union in 1972, but was denied due to their geographic location, but was admitted as an associate member instead in 1975. VÉRT's newspaper, Weefistan Times, was split as its own entity in 1978. In 1984, VÉRT's logo was changed again, with the typeface being changed for the first time to Georgia. On July 15, 1990, VÉRT joined the. After the closure of Prisma TV in 1991, VÉRT bought half of the assets and created Independiaýi, which was later sold to IMC in 2000.

On June 30, 2001, with the launch of VÉRT TV Hushar, VÉRT updated its logo to the current one. In 2010, VÉRT began a process known as 'denumeralization' of its television channels, which ended up being renamed.