No Love (Rolv album)

No Love (usually stylized as No L.O.V.E ) is the fourth album by Ostlandic musical band Rolv. It was released on March 16, 2013 under Jukebox Records and distributed by Universal Music Group.

It was initially scrapped by the label in late 2012, but finally released after many internet leaks of songs and information, and the hype and social media petitions made by the fans.

Background
On April 10, 2013, the first version of the song "Temptation" was leaked across the internet, featuring vocals by all Rolv members. While the group was promoting their third album Spaceflight: L.O.V.E.

Weeks before the album release, 6 tracks of 7 total of the album were already leaked across the internet. During January 2013, fan clubs of the band around the world, mainly in Ostland, the UK, and the US, organized a campaign to send 'She Said' to radios, asking for the song on local radios, even getting noticed by iHeartRadio's Twitter account. Neither Jukebox nor Universal replied to those petitions.

Annonymus personnel from the company stated that the negative to launch No Love singles, was caused by label's plans to release a last single for Spaceflight: L.O.V.E. album, the tenth track, called 'Baby Be Mine', a funky dance pop song that differed so much with No Love's album sound and vibe.

Paranoid was going to serve as a first single and song off the album's tracklist. It was later scrapped due to its sound and meaning.

According to Max during a live stream, in February 2013, Paranoid, Burning Bodies, and Only You were going to appear on the album and have music videos. Alan revealed via Twitter on January 27, that they were 'fighting for the songs' and that label was very skeptical about the album.

Singles
The album did not had the proper media promotion due to Jukebox Records disapproval about the album's release since the first moment. Finally, on February 16, 2013, the band announced the release of a digital single for the song 'No Love ', being officially the first single of the album. It was not send to radios neither in Ostland nor the UK and the US, but it did was in Australia and Canada. The music video for the song was released on March 2.

The second single and final from the album was Cross Me, released at the sime time as the album. According to sources, a recording session for a music video were done between March and June, but it never came out. The song was sent to radios in Ostland on March 27, in the UK on April 3, in the US on April 10, and in Australia on April 25, becoming an sleeper hit.

Unreleased songs

 * Tempation: First song leaked across the internet. Was intended to be the album's first single, but scrapped for being inappropriate. It was reworked (at least) 5 times. A Remix version from Martin Garrix was also leaked in 2015.
 * Paranoid: Described as a hip hop, trap and rock track. Was intended to be the album's first promotional single.
 * Only You
 * Wrecked Inside: Described as a melancholic R&B track. It was reworked into Cross Me, with dance pop and synth beats, and released as the fourth track of the album.
 * Paradox (Of a Player Who Plays Games): Also known as Mister Paradoks. Mentioned on Instagram post about the album.
 * Not What It Seems
 * Burn
 * God Sword: Recorded in 2013. It was intended to be album's last track and single, as the close of the era. Scrapped for talking about suicide and for cursing. Later intended to be on the deluxe edition of group's next project: Blind Fantasy, being scrapped days before its release.
 * Burning Bodies: Written by Lukas Bjernen, The Weeknd, and Peter Svensson.