The Enterprising Man (Primrose song)

The Enterprising Man is the title track of the second studio album of the same name recorded by the Swedish pop rock band Primrose. The song was released as a single on May 17, 2000 in Sweden and August 1, 2000 in the United States and Canada. It peaked at no. 5 on the Billboard Hot 100 and topped the Billboard Alternative Airplay and Top 40 Tracks charts. It also topped the charts in Sweden, the United Kingdom and Germany.

Release and promotion
"The Enterprising Man" was released in the US on August 1, 2000, with RCA/Wind-up choosing to highlight Jan Rathsman as Primrose's frontman.

Music video
The song's music video was directed by Olov Flodqvist, and once again features and  in prominent roles, as with the video for "More Than Love". The video was shot on location in and the band's hometown of, as well as on a soundstage in Stockholm.