Battel

Battel, Inc. is an American multinational entertainment conglomerate founded in San Diego. It was founded in 1967 as Teleforce Communications, in 1971, the company changed its name to Battel. The company is ranked as the world's third-largest entertainment conglomerate, behind The Walt Disney Company and Paramount Global.

History
Battel was founded as Teleforce Communications, they produced soap operas, live-action sitcoms, and adult-animation. In 1968, they began producing children's series. In 1970, Clamor began thinking of changing the brand to a new name, he found the Mattel name, and took it as inspiration, he had a friend named Brian Cook. He used the first letter of his name and latter replaced the 'M' with 'B', he came up with the name 'Battel'. In 1989, the company became a conglomerate after their parent company at the time, Battel+Vermont, dissolved.

In 2000, Clamor had stepped down as CEO, and was replaced by Brian Cook.

Mattel's lawsuit
Mattel found out that Battel copied them with their new logo in 1991, Mattel sued Battel for copying their logo and name, Battel executive said 'Sometimes you have to copy the other company's logo, but make it different '. Mattel offered not to sue Battel, but produce one of their TV series and films, Battel won the lawsuit and produced 2 series and 1 film, under their television and film divisions.