PlayStation in El Kadsre

The PlayStation (AKA PlayStation 1 and PSX) was released in El Kadsre on December 3, 1994 (the same day as the Japanese launch) and is manufactured by Approach Software. El Kadsre has its own PS1 models which were released in the El Kadsreian Islands, that include SPH-1003, SCPH-2000, SCPH-5504, SCPH-5553, SCPH-7004, SCPH-7504, SCPH-9004 and SCPH-104. It was most popular video game console in the El Kadsreian Islands, outselling Theorysonic Sphere Box, Theorysonic Chaos, NEC PC-FX, FM Towns, Nintendo 64, and Sega Saturn, although it had a slow start when it was released and its sales skyrocketed sometime in 1997.

Marketing
In 1997 to 2000, the PSX marketing campaign was a same as the European campaign and it was all done through TBWA El Kadsre City Inc., with a TV, magazine, and billboards ads that create of mystery around the four symbols on the PlayStation pad. Four scenarios illustrate the power behind the symbols - triangle, circle, cross, and square.

The Sony campaign is spilt between brand and product advertising to target people without PlayStations and present a consistent brand image across El Kadsreian Islands, Europe and Oceania.

These are two slogans different as "Do not underestimate the power of PlayStation" (English) and よい子とよいおとなの (Japanese).

English

 * You are plaything! (1994-1995)
 * Do no underestimate the power of PlayStation (1995-2000)