WBGJ-FM

WBGJ-FM (97.3 FM, "BGJ-97") is a radio station licensed to and serving the  area with it's heritage Top 40/CHR format. The station is owned by, with studios located in The Shoppes at River Crossing mall in Macon and transmission facilities on the tower in.

Debut as "97.3 WBGJ"
In 1978, filed with the FCC for a new radio station on 97.3 FM in. On May 20, 1981, WBGJ-FM, a companion to WBGJ-AM (also owned by Sarkes Tarzian), signed-on from a transmitter site atop the Fickling & Co. Building in downtown Macon. It would later move to the Twiggs–Bibb county line tower used by several other Macon-area television and radio stations, and then to it's current home at the tower in.

The station, using the moniker "97.3 WBGJ", broadcast the canned format. By 1982, WBGJ begun playing album-oriented rock after 6PM. The slogan was "97.3 WBGJ, nostalgia by day, rock variety by night." This hybrid format ran until late May of 1984, when a drastic decision to "modernize" the station was decided.

The debut of "BGJ-97 - Perry, Macon and Warner Robins Alive!"
On May 20, 1984 at noon; WBGJ-FM was relaunched as "BGJ-97", with a lively Top 40 format, with the first song on the new "Hot Rockin' Flame Throwin' BGJ-97" being "Owner of a Lonely Heart" by, kicking off 10,097 songs in a row played commercial-free.

The catchy legal ID "BGJ-97, Perry, Macon and Warner Robins Alive!" first caught the attention of listeners that same year when there was no CHR station in Macon at the time. It was coined by afternoon drive host/program director "Buddy" Rich Pancher as an attempt to position "BGJ-97" as a station for the entire Macon-Warner Robins area, and not just for Perry.