RKO Network

The RKO Network, simply known as RKO, is an American commercial broadcast television network owned by the RKO Network Group division of RKO Media. The network is headquartered in (at RKO Square New York), with additional production facilities in  (at RKO Square Los Angeles).

Origins
Throughout the mid-20th century, Radio-Keith-Orpheum sought to launch its own television network to compete with the and  networks, a fight which itself was part of a larger competition with, , and. However, the company struggled to enter the television broadcasting industry due to its ownership constantly shuffling and frequent financial issues.

Both DuMont and Paramount were shut down in 1956, Despite the problems Radio-Keith-Orpheum had at the time, it saw the situation as advantageous. Robert F. Parker, the chairman of the company at the time, immediately began planning to launch a television network. However, plans were delayed when Radio-Keith-Orpheum was split into RCA-Scripps and RKO Enterprises, followed by the sudden death of CEO Francis Jergens.

Preparing for the oncoming network launch, RKO Enterprises launched WRKO-TV in, on January 6, 1957; it was followed not long after by the April 29, 1957 launch of KRKO-TV in ,.

1958–1966: Launch and early years
The network itself was launched on August 28, 1958, just in time for the. Its first telecast was at 8:00 pm EDT, which was a live broadcast of then-chairman of RKO Enterprises Roger F. Larson in RKO's New York studios inaugurating the network. In his 1994 book Radio-Screen-Program: The Story of the RKO Network, Larson describes the only network-wide programming as "idents, promos showing what was to come, and some more of those idents".

In its early years, RKO was an innovative and creative network. It broadcast programs across numerous genres, many of which were produced by RKO Pictures Television (now RKO Television). The network also pioneered in television shows aimed at minority audiences and featuring minority performers, which was very uncommon at the time. Among these programs were The Janice Howard Show, a talk show starring African American actress Janice Howard; The Stevie & Tommy Hour, a variety show hosted by Native American comedic duo Stephen "Stevie" Whitcombe and Thomas "Tommy" Fasthorse; and Eddie and Carlos, a sitcom starring Cuban American actor Leroy Gomez and Mexican-American actor Javierez.

As of June 1966, the network already had 143 stations nationwide, ten of which were owned-and-operated. RKO Enterprises ultimately saw it as profitable, which led to RCA-Scripps wanting its own broadcast television network. RKO Enterprises and RCA-Scripps were reportedly in talks about merging the RKO Network with RCA-Scripps' network, but in the end, nothing came out of their discussions.

1966–1982: Rising viewership, differentiation in programming
The saw RKO experience an unexpected rise in viewership, possibly due to seven new stations joining the network. Another cited reason is the premiere of the popular sci-fi comedy series Aliens Abroad, which many sources call one of RKO's best series of all time. Now considered a "classic", it ran for six seasons until 1972, which at the time was considered long for an RKO show. This season also saw the premiere of the popular sitcom The Morgan Hewitt Show, starring actor and comedian Morgan Hewitt.

The late 1960s and early 1970s saw an even greater expansion of its audience, caused in part by long runners such as Aliens Abroad, Southern Country (1969–1978), One Family (1969–present), The Peter Quimby Show (1970–1980), and MacArthur (1973–1983). On September 22, 1968, George Beckingham became the anchor of RKO National News, continuing his run as one of the most popular and trusted news anchors in the United States throughout his tenure.

In 1970, Thomas Theodore, the President of the RKO Network since 1966, left the network; his position was left to former Vice President Kevin Levitz. According to his autobiography The Story of Me, Kevin Levitz, he sought to diversify the RKO lineup for the, specifically by adding game shows, soap operas, and more variety shows. That season, RKO began airing The Five Grand Quiz, a talk show; Family and Friends, a long-running daytime soap opera; and Laughs and Music, a variety show that was canceled after two seasons.

During the "Levitz era" of the early to mid-1970s, some RKO stations in mini-major markets did away the network and became independent stations. RKO attempted to bring them back by airing during the, prompting many remaining stations to "reshuffle" their schedules to air more news programming late at night. Overall, it created a corporate disaster that brought the entire network's ratings down and resulted in more stations leaving the network. Levitz "left the network in shame" in August 1976, and was replaced by John S. McLean.

McLean significantly changed the network's stations' program schedule to primarily locally produced content in the morning and early evening. He was also responsible for choosing the network's new slogan, "The One to Watch", for the. The campaign would also be used for the, , , and. The saw the slogan change to the "The One for You".

1982–1989: "The '80s Network"
In September 1982, ahead of the, RKO received a major rebrand. It was given the nickname "The '80s Network", and the idents and promos were all "modernized" for the 1980s, using music and neon graphics. During this period, President John S. McLean canceled many popular shows on the network—most notably the sitcom Roberta (1977–1982), the sci-fi action series Battleship (1979–1983), and the fantasy drama Cinderella (1980–1984)—were canceled for not being "cool" or "fresh" enough for the 1980s. (Cinderella would later be renewed for a fifth and final season in .) RKO was extensively criticized for these changes, as they were often cited as misguided attempts at remaining "relevant". Individual shows, along with the idents and promos, were also criticized for their loud music and gaudy graphics. The situation became so severe that John S. McLean received death threats commanding him to revert the network to its previous state.

The saw ratings decrease significantly, in part due to trendy new shows that were "made for the '80s" pushing attention away from RKO and toward other networks.