1Kânâl d̬han ITR

1Kânâl d̬han ITR ([bɪəm kanaɫ d͡ʑʰʌn iː teː er]; First channel from ITR), branded on-air as 1 ITR and commonly known as Bîm Kânâl, is a Morasavian general entertainment terrestrial television channel owned and operated by the publicly funded broadcaster In̋hari̋s̬i Te̬lavisye xâ Ródiyo, and is the network's primary and flagship television channel. It is the oldest television channel in Morasavia, commencing broadcasts on May 27, 1959. 1Kânâl is primarily funded by the nationwide television license fee.

Establishment of ITR and launch of MTV
ITR, at the time was established in 1950 by the Morasavian government in order to regulate and manage radio broadcasting in the country. With the popularity of television in the Nesionytan Islands, Morasavian lawmakers were considering the establishment of the first television station in Morasavia, with the aim of further development and increase of literacy rate among its citizens. Since 1955, television signals from MTS were already receivable in southern areas. This pushed the movement to launch a local Morasavian television station further.

ITR began experimental broadcasts on November 28, 1957, using a small tower originally reserved for 1Ródiyo d̬han ITR. Originally using the call-sign X2IH, it later shifted to using MTV two months later. Often mistaken to mean Morasavian Television, the MTV call-sign generally means nothing, as confirmed by ITR themselves, and was just randomized involving the 'TV' acronym standing for 'Television'. The 'M', on the other hand, is meaningless. After sixteen months of being on the air experimentally, on April 2, 1959, MTV managed to get its official approval from the government.

MTV commenced official telecasts using the Xalxalit Communications Tower on May 27, 1959, covering approximately 70% of Morasavia's land area. With a five-hour schedule during weekday evenings, it eventually gained popularity among Morasavians. Within six months of being on-air, MTV gained approximately 300,000 viewers and thus began overshadowing MTS in the southern areas. News programming began on MTV in December 1959, adding one hour dedicated to it, therefore the total runtime of the station started to be six hours.

January 1960 saw the massive change in MTV's programming line. Initially only airing programming in Morasavian, the channel began providing programs in Zouitkhahe and Abwashkoha, therefore dividing the channel's schedule into three consecutive sessions. A three-hour morning session from 9:00am to 12:00pm was reserved for Zouitkhahe programming, an afternoon session for another three hours, from 1:00pm to 4:00pm, was reserved for Abwashkoha programming, and an evening session going for four hours, from 6:00pm to 10:00pm, was for Morasavian-language programming. It also began broadcasting daily, to draw a larger audience.

MTV-ITRO
In late 1960, it was announced that MTV would completely integrate into the ITRO umbrella, alongside In̋hari̋s̬i Ródiyo. This was in order to regulate the television industry and help it to be spread to the entire country. On August 26, 1961, MTV was renamed to MTV-ITRO, and moved its nationwide frequency to VHF 3 from VHF 9, the latter being reserved for a second channel in case if needed. Some of its programs were also simulcasted with radio, especially its daily news program, B̐oğan. MTV-ITRO later established regional stations in Choklacha and Hatilidig on September 1, 1961. It also expanded to a twelve-hour schedule airing programming in all the three consecutive languages, but randomly sorted rather than being put on respective blocks like before.