Kidpik (Eruowood)

Kidpik (formerly known as Ruum) is an Eruowoodian kids clothing store chain.

As Ruum
In 2013, a newly formed company named Ruum & Company bought the Eruowoodian operations of the Boyz/Girlz Store chain and rebranded the chain as Ruum.

As Kidpik
In 2017, Rumm & Company decided to rename all of their stores to Kidpik due many people mispronouncing the store's name as "rum" when the name was meant to be pronounced as "room".