WBRX-FM

WBRX-FM (107.1 FM) is a commercial radio station in Buffalo, New York and is owned by iHeartMedia. The station carries a rhythmic contemporary format with its HD2 sub-channel carrying the station's previous mainstream rock format and its HD3 channel carrying a Regional Mexican format. WBRX-FM's studios and offices are located on Hazelwood Drive in Buffalo, and it's transmitter is located in West Seneca, New York.

As a stand-alone FM station
The origins of WBRX-FM originate as far back as December 3, 1954 as WMMY. Initially owned the locally-owned Ministry of Media For Youth, the station carried a full-service radio format mostly aimed at kids.

During the early age of FM radio, most FM stations would be co-owned by an AM station and would simulcast that station and its programming mainly because FM radio had a small amount of listeners. However, WMMY was one of the rare FM stations to be separately owned.

Despite the fact that Ministry of Media for Youth was a non-profit organization, WMMY wasn't a commercial-free public station, instead being a commercial radio station.

Because of the non-profit ownership and very rare format, Ministry of Media for Youth would sell WMMY to Bally Enterprises in 1957. Under Bally control, the station would switch to a middle-of-the-road format.

Simulcast of WMMY-AM
On February 28, 1960, Bally Enterprises would launch a companion station to WMMY-FM known as WMMY-AM (590 kHz). During the launch of the station, WMMY-FM would simulcast of WMMY-AM. Essentially meaning that WMMY-FM continued to broadcast its middle-of-the-road format.

As FM stations started to stop simulcasting their AM counterparts, WMMY-FM would discontinue its middle-of-the-road format in favor of a more traditional CHR format in 1971.