Carwardine Colony/Monstar's Marketing Campaigns

The Only Thing To Fear Is To Fear Itself (August 1997-October 1997)
This marketing campaign lasted from when it was announced until October 1997 when Hiroko Carwardine criticized her husband's campaign for making reference to Franklin Roosevelt.

It's So Scary, It's Not Human (October 1997-Opening Day)
It's So Scary, It's Not Human was a replacement for the previous campaign, and involved several video clips from Magnum XL-200, Steel Phantom and Wild Thing with a baritone narrator (voiced by Wayne Carwardine II) announcing the tagline "It's So Scary, It's Not Human", this campaign was popular in Newport News and the surrounding areas, being featured on T-Shirts, baseball caps, posters, and even (and most infamously), several local graffiti artists spray painting the phrase on buildings. Once opening day rolled around, the campaign ended, however, in 2018, the campaign temporarily returned for the coaster's 20th anniversary, in fact, even to this day, it's fondly remembered, even being the motto for the subforum on Carwardine Forums c/Late90sVirginians.