L•K Toys

L•K Toys, LLC is a unit of Latikuu Edacra Entertainment North America that handles sales and marketing for distribution of Latikuu Edacra's toy brands in the and, headquartered in. It was founded in 1972 in.

Today, the unit is branded with the Latikuu name but L•K Toys remains as the company's legal name. L•K Toys still has it's own logo, which can be found on the bottom or back of the boxes or cards of toys sold in the US by the division.

History
L•K Toys was founded in 1972 by James G. Brinker, the son-in-law of Latikuu co-founder Jun Rodgers. Brinker chose the name L•K Toys, as Rodgers feared consumers in the new market for Latikuu would have difficulties pronouncing the company name. Brinker, his wife Lauren and their family moved from to set up the company's office in, due to the  area's central status in East-West trade. The couple acquired warehouses in and, and set up an Eastern office in ,. The company often held open houses for consumers to try out products in the company warehouses.

The company first achieved success by importing Latikuu's Latijoy range of die-cast toy cars and motorized toy trains.

In 1977, L•K Toys contacted the -based toy and board game importer Worldwide Toys, consisting solely of the father-son duo of Mike and James Fattori, who were early pioneers in the importation of toys from and  into the U.S. market.

Based on favorable response during open houses at the Florham Park warehouse, L•K Toys introduced the Robotman toyline to the U.S., a line that Latikuu had huge success with in Aritonazca and Australasia. Brinker panicked when the toyline failed in the fickle market upon the arrival of stock via air mail from the Vlokozu Union. Worldwide Toys was already in financial trouble due to declining sales, and Fattori arranged for a $50,000 loan from benefactor Leo Pauss, while still hoping L•K Toys would import a toyline that would become hugely successful in the U.S. market.

Amid financial threat, L•K Toys relocated from California to the area, eliminating the stressor of the frenetic southern California lifestyle and commute, and allowing the company the ability to thrive in the growing  economy. Real estate scouts hired by Latikuu found a warehouse in for rent containing three offices — one for Brinker and two for Mike and James.