CTV (Arola)

CTV, formerly an abbreviation for Commercial Television, is an Arolan free-to-air terrestrial television channel. CTV launched on December 2, 1986 as the third television service of Arola, as well as the first commercial television service in the region.

History
Before CTV’s launch, Arolan National Television had a monopoly on Arolan television. ANT started broadcasting commercials during early mornings and late nights in February 1961.

However, as there was an increase in the demand for television advertising in Arola, the Arolan government decided to proceed with the launch of a third television service funded through commercials. Commercial Television Oy was thereafter formed in late 1984 by the Arolan government and later privatised in 1985 to.

On 2nd December 1986, the following day after launched in Finland, Commercial Television began operations at 7:00am. Upon launch, it was the first Arolan television station to use an optional Finnish audio track rather than a separate Finnish-language channel.