Leisure Rating Association

Leisure Rating Association, often shortened to LRA, is the official motion picture rating system for Kuboia since 1988.

History
Leisure Rating Association was founded on 27th June, 1988. The original ratings included YC, K, A and X.

In January 1996, the rating system was given an overhaul due to the then-current system being "too confusing". The A and X rating were discontinued and replaced by the 9 and 18 rating respectively. Later, in April 1996, the R9 rating was introduced for cinemas, making the 9 rating exclusive to home video. Sometime in the late 1990s, a 21 rating was introduced as an emergency rating.

In March 2004, a 13 rating was introduced, following complaints that there was too big a gap between the 9 and 18 rating. Later, in December 2004, the ratings were given new designs.

Current ratings
As of 2020, the current age ratings are:
 * YC - short for Young Children, particularly suitable for young children. For home video only.
 * K - short for K, suitable for all. According to the LRA, there should be nothing unsuitable for children aged five and over.
 * 9 - suitable only for audiences aged 9 and over. For home video only.
 * R9 - suitable for all, but not recommended for children under 9. For cinema only.
 * 13 - suitable only for audiences aged 13 and over. Can only be broadcast on television between 8:00p.m. and 4:00a.m.
 * 18 - suitable only for audiences aged 18 and over. Can only be broadcast on television between 11:00p.m. and 4:00a.m.
 * 21 - suitable only for audiences aged 21 and over. Cannot be broadcast on television, and can only be sold in shops with a special license. Since it is so rarely seen/used, it has never had an official design.

Unofficial ratings

 * E - product exempt from classification. Typically used for educational films, documentaries and music-related films.
 * ? - product not yet rated.

Discontinued ratings

 * A - children under 13 must be accompanied by somebody aged 16 or over to view. For cinema only. Discontinued in 1996 and replaced by the 9 rating.
 * X - suitable only for audiences aged 18 and over. Discontinued in 1996 and replaced by the 18 rating.

Cinema Idents
The Leisure Rating Association have their own special idents that play in the cinema to inform the audience about the content present in the film that is about to be watched. They are almost always the last clip to be shown before the film is screened.

The original idents that were introduced in 1988 featured simple idents and music. Each rating had its own unique coloured background; green for K, pink for A and red for X. When they were later introduced, the 9 and R9 ratings also used pink (the 9 rating used a darker park for the three months it was used in cinemas), with the 18 rating using red, and the 13 rating using yellow. These idents were used for over sixteen years until their official usage came to an end on 1st December, 2004. Though some lower budget cinemas continued to use them for a few more months aftewards.

Content descriptions
Every product rated by LRA has a description indicating what content that the product contains that might be unsuitable for certain audiences. For example, if the product features inappropriate language and presence of alcohol, it might feature a description that states it "Features strong language and mild alcohol references."

According to the LRA website, the YC rating should be suitable for children under the age of five to watch on their own. Therefore, it cannot feature any bad language, violence that children could copy and scary images. Sexual references may only be displayed in a very mild or educational manner. The same mostly applies for the K rating, although very mild language and violence may be allowed. The 9 rating, meanwhile, may allow alcohol references and moderate violence if fantasied. Mild language is allowed in the 9 rating, as is limited uses of slightly worse words. Generally, the LRA are more strict than the BBFC and MPAA in regards to strong language and violence. Often times, at least two uses of stronger profanity (e.g. "F***") will automatically awarded a material an 18 certificate. though there have been exceptions to this case.

Since the LRA ratings lack an equivalent to BBFC and MPAA's 15 and R ratings, films released with those classifications in their respective countries usually receive an 18 rating by the LRA. However, the film may receive censorship and/or edits in Kuboia in order to receive a 13 rating instead.