Hasen's

Hasen's was a regional department store chain based in Erlanger, Kentucky. It primarily operated in the Southeastern United States, later in the Southwestern United States by 1989. The company was founded in 1910, as Hasen Brothers. By 1990, following the acquisition by The Silverington Corporation, the 'Brothers' name was dropped and was simply called Hasen's from then on. The company was acquired by JCPenney in 2003, and was later renamed to Hasen-JCPenney, until 2005, when the Hasen name was dropped altogether.

History
The company began in 1910, with a new store that opened as a discount store. The store was called Hasen Brothers Discounts. By 1920, the company began to shift from their discount stores and later opened a new store, in bigger areas. By 1925, 3 new stores were opened under the new expansion. This caused the company to close all of their discount stores and later focus primarily in the department store industry. In order to compete with other department stores like Sears, they had to join the big-box industry and by 1954, the first big box store opened as they passed over 50 new stores. Aaron Hasen departed from the company in early 1956, followed by Kenneth in 1958, this made Anthony the CEO of the company. By 1964, Hasen's opened a new store at the Silverlake Shopping Center, being the first anchor store for the company. By 1971, the company was increasing sales and later opened in Florida and Georgia. In 1986, they opened their 200th store in Florida.

Silverington era
In 1990, Hasen's was acquired by The Silverington Corporation. This made changes to the company's name, by removing the 'Brothers' from the name, it was later shortened to Hasen's. In 1995, Silverington changed their logo into a new one by taking the name and line that was under the name, and later designed it into their own. In 2002, Hasen's filed for Chapter 11 bankruptcy, and exited bankruptcy in the same year. By 2004, the company was acquired by JCPenney, selling the stakes off to that company.

JCPenney era
In 2004, JCPenney acquired Hasen's for $1,000,000, the company made another logo change. But this time, the company was going to be renamed to Hasen-JCPenney. This caused some stores to close and most were rebranded. JCPenney opened new stores for the company, but these made some stores close after a few weeks due to low performances.

Closure
In December 2004, Hasen's filed for bankruptcy again, and closed most of some of their stores. But on the 24th, they converted to Chapter 7, which made the company liquidate everything. JCPenney took over some stores and rebranded them into their own brand. By the 28th, Hasen's had their Florida stores closed. By 2005, the Hasen name was phased out of the JCPenney name, which cleared the evidence of Hasen's ever existing.

New Hasen's
In 2017, a former employee, that worked at the former Hasen's store in Orlando, Florida, wanted to relaunch Hasen's as New Hasen's. A new store would open sometime in 2018. But the employee gave in on $9,000 for the planning. These plans, however, were scrapped in late 2018.

In popular culture

 * The store was featured in the 1987 movie Home Run, where Dan and Jim, in their golf cart, crash in the mall after a chase scene. Later in the end, the two crash into the Hasen's, affectively destroying the shelves of the store.
 * The Hasen's store in Louisville, Kentucky was used for filming in the 1996 movie Mallrun where the store was used to represent the fictional Dillman's department store.
 * The store was used again for the 1998 movie Home Run 2, where a Hasen's employee, named Sam, fired a gun on the ceiling then tried to shoot it at Dan, Jim snatched the gun from Sam and threw it at the window after.