AFM

AFM is a hot adult contemporary radio station broadcasting from Skegness.

The Launch
The station launched as Radio Annabella on June 1st 1997 with a sung jingle:

"Annabella, On 293!"

Then we hear an announcer saying "A very warm welcome to the very first day on Radio Annabella, which will be Skegness' #1 Radio Station, broadcasting on 293 metres, 1026 kilohertz, and 99.1 VHF in Stereo, Enjoy!"

Acquisition by Radio Gabi
In 2000, Radio Gabi bought Radio Annabella and Mundi Radio together to form the Radio Gabi Group. Gaining some relay from the Godmanchester-based Doki Radio Group at various occasions.

Rebrand and loss of AM frequencies
In 2011, Doki Radio Group and Radio Gabi Group noticed that their stations were causing a dispute with Discovery Kids Latin America's mascots. The two groups didn't want to get into a lawsuit so they decided to rebrand themselves and their stations to cause less dispute. For example: Radio Annabella was rebranded to "AFM" which stood for "Amazing Flow in Music". The stations also has to exit their AM frequencies but both DFM and GFM offered two new services named "DFM Contemporary" and "GFM Relax". Those two new services were closed down in 2018, resulting in the two stations being completely wiped from AM Radio.

Radio Annabella opened on their final day of using their current name with an announcer saying: "Welcome to Radio Annabella, but we won't be holding onto that name for long, as we are becoming AFM tomorrow!"

AFM Today
As of 2011, AFM currently broadcasts on 99.1 mhz on FM.