Monterra Entertainment

Sieterra Entertainment is an American entertainment company. The company was founded in 1981 by Ken Martinez, and is famous for it's distribution of theatrical, independent, television and home video motion pictures through it's Sieterra Pictures unit. The company's name is a hybrid of the Spanish word for "mountain range" ("Sierra") and the Latin word for "Earth" ("terra").

History
Sieterra Entertainment was formed in 1981, initially operating exclusively as a domestic home video distributor.

Sieterra entered motion picture production with the 1988 film Wolves of Eden, which led to a successful franchise.

During the 1990s, Sieterra was famous for it's home video releases of concert videos by major artists.

In August 1996, Rescue 911, one of Sieterra Entertainment's biggest home video sellers, was cancelled after seven seasons. This left Sieterra scrambling to find a new television property to help lead its video sales. Sieterra chose to partner with Latikuu Holdings USA to supply the home video unit with TV shows based off Latikuu's concepts as well as films from Latikuu's Caldatite film production unit. The partnership between Sieterra and Latikuu Edacra has been long-standing, with Sieterra handling the U.S./Canada home video releases for several of Latikuu Edacra's TV shows and several events of Latikuu Edacra's World Martial Arts Championship MMA promotion.

In October 2020, Sieterra was purchased by Lloyd Tavitian, the son of Memphis Wolves owner Armen Tavitian.