Latikuu Edacra

 is an El Kadsreian multinational holding company formed in 2001 from a corporate merger of then-rival video game companies Latikuu and Edacra. It specializes in toys, video games, arcades, animation, amusement parks, computer technologies, digital camera technologies, and food & drink products.

The main four brands of Latikuu Edacra are Latikuu, Edacra, EKToy, and Egusa (proposals to change the name of the group following the respective purchases of Egusa and EKToy were rejected both due to brand recognition issues).

The company's interests in the food & drink industry are Rainbow Treats (candies; acquired in 2006) and Bakula Mills (cereals and breakfast products; acquired in 2013).