Lunchables (Eruowood)

Lunchables Eruowood are the Eruowoodian version of Lunchables brand kids lunch packs.

History
Lunchables were designed in 1985 by Bob Drane, Tom Bailey, and Jeff James as a way for Oscar Mayer to sell more bologna and other lunch meat. After organizing focus groups of American mothers Drane discovered that their primary concern was time. Working mothers especially were pressed by the time constraints of fixing breakfast for their families as well as packing something for their children to eat at school. This gave Drane the idea of creating a convenient prepackaged lunch featuring Oscar Mayer's trademark red meat. Crackers were substituted for bread because they could last longer in grocery coolers. The cheese was provided by Kraft when Oscar Mayer merged with Kraft in 1988. The design of the package was based on the look of an American TV dinner.

The term Lunchables emerged from a list of possible names for the prepackaged meal that included, among others: On-Trays, Crackerwiches, Mini Meals, Lunch Kits, Snackables, Square Meals, Walk Meals, Go-Packs, and Fun Mealz.

In 1990, two years after Lunchables started being sold in the United States, EruoFoods introduced Lunchables brand lunch packs in Eruowood.

In 1992, Lunchables Fun Pack was introduced in Eruowood. The Fun Packs include a drink and a treat. The original Lunchables packs were renamed "Lunchables Mini Packs".

1995, Lunchables Pizza was introduced in Eruowood under a licensing agreement with Chuck E. Cheese's.

In 1997, the licensing agreement with Chuck E. Cheese's expired and the pizza Lunchables removed the Chuck E. Cheese's branding fro the packs. Also tacos and nachos packs were introduced.

In 1999, Lunchables Mega Pack was introduces with slightly bigger portions intended for pre-teen children.

Products
The Eruowoodian Lunchables product line is current split into three versions, Mini Packs, Fun Packs, and Mega Packs. The Mini Packs do not include a drink.

Slogans

 * Lunch will never be the same (1990-1997)
 * Make fun of lunch (1997-2001)
 * Make your own fun (2001-2004)
 * It's in the box! (2004-2007)
 * Make it Lunchables! (2007-2013)
 * What's in your box? (2013-present)