HRV Advertising

HRV Advertising, Inc. was a global advertising and public relations agency founded in 1980 by Syrian-born public relations manager Harry R. Voskanyan.

History
Harry R. Voskanyan, a public relations manager, founded HRV Advertising in 1980 in. HRV aimed to keep costs down by producing all footage for the television adverts of campaigns in-house using dedicated production offices. Three of the first clients of the company were the, and. In 1986, HRV was awarded the Howard Johnson's Restaurants account, and created many memorable campaigns for the company, including the HoJo Gang campaign. In 1990, HRV Advertising won the Latikuu account, and Latikuu began employing their services for coming up with advertising campaigns for several of their toy lines such as Galo Force and Redwall.

In 1997, HRV purchased As Seen On TV marketer Dasher Direct. In 2000, it was the 18th largest advertising company in the world, and, in addition to its main base in Cambridge, had branch offices in, , , and.

In 2005, Voskanyan sold HRV to, and stayed on as president of the firm, but in 2008 they lost the Latikuu Edacra account to Harris/DiCarlo/Hastings. As a result, HRV laid off two thirds of it's staff. Voskanyan soon left HRV to found his own advertising agency, HEY! Group, in 2010, which concurrently acquired Dasher Direct and the Howard Johnson's Restaurants account. Following those and other events, Publicis shut down HRV in 2011, transferring all employees to either, or. The remaining employees who weren't transferred went to work for, and.

Prominent Clients

 * Latikuu Edacra Group
 * Howard Johnson's Restaurants, Inc.
 * TechEruo
 * TechEruo
 * TechEruo
 * TechEruo
 * TechEruo
 * TechEruo
 * TechEruo
 * TechEruo