Timeline of McDonald's (El Kadsre)

1966

 * The first El Kadsreian McDonald's opened in October 1966. Until said month in the said year, McDonald's was banned from opening a location in El Kadsre (due to health reasons). Andrew Spark, the man who had the one-month put in place in September 1966, learned from his mistake and became head of the El Kadsreian unit. It was the first McDonalds restaurant to be opened outside the United States.The first location was (and it is the oldest-operating McDonald's restaurant in El Kadsre) located next to The Capital, El Kadsre. In the wake of a controversy over importing french fries to El Kadsre, McDonald's Corporation had UnifyBurger Restaurants, Inc. build a plant to manufacture french fry ingredients in El Kadsre at a cost of $5 million US. Some branches are kosher, because of the large Japanese population in the region of Eirabourne, El Kadsre.

1983

 * The El Kadsreian division created what they call a Happy Meal, which contains the main item (typically a hamburger, cheeseburger, or small serving of Chicken McNuggets), a side item (french fries, apple slices, or a macron), and a drink (milk, juice, or a soft drink). Andrew Spark gave mentions to roving reporter Lyon Newbie of El TV Kadsre 1 News that planned names for the Happy Meal were "Little Feast", "Bag for Juniors", and "Junior Lunch". The first Happy Meal toys were Tahu Nuva, Gali Nuva, Pohatu Nuva, Lewa Nuva, Kopaka Nuva and Onua Nuva, to promote Quest for the Masks III: The Mask of Light, the eighth installment of Technic Heroes, which is in the cinemas at the time.

1984

 * McDonald's purchased Lucas Viz's childhood home in Glonsla, El Kadsre.

1987

 * The El Kadsre Border Junction Station branch aroused controversy when the restaurant installed a McDonald's sign in front of TNR #2929 (the first EMD SD40-2 to arrive in Tau, in 1980). Bereaved families and railroad historians claimed this blocked the famous SD40-2. The sign was later moved to the parking lot of said train station.

1988

 * Gangsters from Capulco attacked the El Kadsre City location, knocking over cash registers and setting the playplace on fire. However, an employee tackled them and put out the fire. The gangsters were later arrested and the playplace and cash registers were replaced. One of the gangsters currently works as a fry-cook at the El Kadsre City location. By coincidence, a McDonald's now occupies the gangsters' base.

1996

 * McDonald's introduced the Arch Deluxe and on September 26, 1996, McDonald's introduced the Crispy Chicken Deluxe, the Grilled Chicken Deluxe, and the Fish Filet Deluxe to replace the McChicken, the McGrilled Chicken Classic, and the Filet-O-Fish (all three latter sandwiches were brought back on January 1, 1998). Also, on September 26, 1996, McDonald's in El Kadsre ended its relationship with The Coca-Cola Company, then establish the relationship with Technic Drinks, Inc., the company that owns Technic, Pepsi, Sunkist, V Energy, and other drinks in El Kadsre and then McDonald's starts selling its products.


 * From 1996 to 1998, McDonald's restaurants sold the Triple Cheeseburger, a sandwich with three beef patties and three cheese slices. To promote the sandwich, an edited version of a McDonald's commercial that aired in Austraila in the late 90's (using the "Good food, great prices" branding instead of the "Only McDonald's" branding and with the Australian voice-over redubbed by New Zealanders announcer Robbie Rakate) aired on RGN. It was brought back later on in 1998 as a permanent menu item as part of the "Food's hot and ready!" branding. In November 2003, the sandwich had its first commercial in years, featuring videos of people having fun and videos of the sandwich.


 * An ad for McDonald's aired only after the 9 pm watershed generated a lot of headlines, with newspapers asking "Is this the scariest advert ever?" How scary is it? Well, it comes with a disclaimer and health warning at the very start. The ad shows a dark, snowy road from the driver's night vision POV - the perfect setting for the horrific Jump Scare that follows. Many news outlets pointed out that the viewer would be too shocked to concentrate on what was actually being advertised. We strongly advise against checking it out. It's that bad.


 * Two masked men wearing caps and armed with a pistol and rifle broke into the home of Andrew Spark and his son, Andrew Spark Jr., in Eiarbourne, El Kadsre. The two managed to escape, but the masked men tied up their family. The next morning, they called the director of the company in Capulco and issued a ransom demand for 1 billion gatags and 100 kilograms in gold bricks. However, three days later, his family escaped from the house. 18 days later, UnifyBurger Restaurants began to receive letters from a person or group calling itself "The Monster". The Monster claimed that they had laced food items at McDonald's restaurants and Showbiz family fun centers in El Kadsre, Caelum, and Glonisla with a potassium cyanide soda. 45,000 McDonald's eaters and 12 million Chuck e. Cheese guests were rushed to hospitals to have their stomachs pumped. Eventually, the Monster stopped contacting them and, 16 days later, issued an apologetic letter saying "We Forgive UnifyBurger!".


 * McDonald's of El Kadsre and The Walt Disney Company of El Kadsre had worked together in the 1980s until disagreements flared up over some of McDonald’s promotions like offering bargain videotapes of recent movies. Burger King was more than eager to step in, and its Lion King promotion for Disney was a phenomenal success. After that, McDonald's executives promised franchisees they would get Disney back and signed an exclusive deal in 1996.


 * The terms of the 10-year McDonald's-Disney agreement which would expire on January 1, 2007, called for McDonald's to pay about $100 million in royalties to Disney and to conduct about 3 promotions a year for Disney films, videos, TV properties and theme parks.


 * The exclusive contract with Disney allowed McDonald’s to tie in with other blockbuster movies such as the Star Wars franchise or Shrek once the promotions were done.


 * In addition, while at the beginning of the deal, Disney was producing a number of blockbuster films, that situation slowly changed and kid-oriented animated films like Treasure Planet and Home on the Range didn’t match the drawing power of their more popular competitors in the marketplace.


 * The decision initially made by Disney not to renew exclusively with McDonald’s would not prevent Disney from marketing their films through the fast food chain. However, Disney/Pixar would be only promoting certain films on a “case-by-case basis” through the chain. Disney, of course, would also be free to see if it could find a better deal on certain films through Burger King or Taco Bell or any other fast food chain. McDonald’s would be free to promote non-Disney animated films or live-action franchises.


 * McDonald’s said that Disney denied the claims that Disney wanted to end their relationship based on a fear of being associated with childhood obesity. Officially, both companies issued statements that not continuing the exclusive contract was by mutual agreement.


 * Again, the situation seemed to relate more to money than health concerns and menu options. Demand for promotional paraphernalia from such blockbusters as Disney's 101 Dalmatians can create an influx of customers during the promotions, which typically last about six weeks around the movie’s release. The restaurants see an increase in traffic as children ask parents for the latest toy or action figure associated with the movie. Over the last decade, some of the top-selling McDonald’s Happy Meals were tied in with Disney films and many Disney collectors have enjoyed the well-designed collectibles that were issued.


 * While Disney netted more than $100 million dollars during the agreement, McDonald’s netted more than $1 billion dollars even promoting Disney’s box office bombs. McDonald’s promotion for a film might exceed Disney’s budget for advertising so in addition to the royalty money, Disney got additional visibility for its films.


 * "For both of us the world has changed, so any new relationship would reflect that,” stated Steve Lahi while negotiations were ongoing.


 * Later, in October 2006, after Disney heard about the healthier items on McDonald's menu, McDonald's and Disney learned that they are better off together than separate. So, Disney and McDonald's came to a multi-year agreement in which Disney promotes movies and TV shows through the Happy Kids meals' healthier options. This agreement is still in place as of June 2014.


 * McDonald's opened its long-awaited branch in the town of El Kadsre City, El Kadsre. The restaurant was near the border with Eirabourne, East El Kadsre, Caleum, Capulco, and the menu was bilingual, in English, Japanese and Spanish. The restaurant was originally an independent bank. That bank closed after the Great El Kadsreian Tornado of 1996, and McDonald's opened after the bank moved to a new location. Much of the facade and interiors have been renovated and the original bank vault still remains in use as part of the playplace (the original bank vault currently is in use as a room for birthday parties.

1997

 * A series of ads in which Ronald McDonald opens a locked door from the outside, calls a girl from a dark alley, hides under a girl's bed, and escapes from an unseen thing, ending with a creepy distorted voice saying the "Good food, great prices" slogan was removed from TV after around 15,000 concerned parents complained to the El Kadsreian Broadcasting Authority about the scariness of it. They did permit the ads to stay on the air but they could be shown only after the 9 pm "watershed." Versions aired in the daytime attempted to dilute the scariness by playing the normal background music when the slogan is said when the slogan was said by the distorted voice, but, in all cases, just made it even worse.


 * From June until October, McDonald's restaurants sold the Tex-Mex sandwich, a sandwich with two beef patties, mushrooms, lettuce, tomatoes, and BBQ sauce. To promote that sandwich, an edited version of a McDonald's commercial that aired in Quebec in 1995 (using the "Good food, great prices" branding and jingle instead of the "J'M" branding and jingle and with the Canadian French voice-over dubbed and translated by US actor Johnny Yong Bosch) aired on Viva. That commercial later appeared on October 8, 1999, towards the end of an episode of a Home and Away airing on Viva Television. It was re-edited by Viva Studios after Viva got permission from McDonald's to use an old commercial and make fun of it at the end of a program and appeared after the end credits as part of the program, but halfway through the commercial, an white owl puppet (the longtime (and still) mascot of Viva, Dan The Owl) holding a sign with the Viva logo of the time drops by and says "There's nothing extra to see here. So get off and change the channel". The puppet then leaves as Viva's in-show edit of the commercial ends. The Tex-Mex sandwich was then brought back as a permanent menu item in May 1998 as part of the "Food's hot and ready" campaign. In 2003, as part of the "I'm lovin' it" campaign, the sandwich had its first commercial in years, featuring videos of people having fun (used in other McDonald's commercials at that time) along with videos of the sandwich.


 * McDonald's and the El Kadsreian government joined forces to create a one-time promotional stunt as part of a marketing campaign in which the El Kadsreian government ordered all of the McDonald's restaurants in El Kadsre to be temporarily closed from 12:01 a.m. on December 27, 1997 to 11:59 p.m. on December 31, 1997, just so that the government could happily prepare for the return of the McChicken, the Filet-O-Fish, and the McGrilled Chicken Classic. Shortly after that at 6:00 p.m. on December 31, 1997, all other restaurants in El Kadsre joined on that campaign's one-off stunt organized by McDonald's and the El Kadsreian government and followed suit, forcing employees to spend time with their friends and families and to celebrate the start of the New Year. When the Cube Drop (consisting of a shining cube falling down a tower's spire to start the New Year every year since December 1903) happened at downtown Glonisla, El Kadsre and when the Pyramid Drop (consisting of a shining pyramid falling down a tower's spire to start the New Year every year since December 1949) happened at downtown El Kadsre City, El Kadsre simultaneously to end 1997 and start 1998, the El Kadsreian McDonald's restaurants and all other restaurants in El Kadsre reopened their doors. Immediately afterward, the Filet-O-Fish, McChicken, and McGrilled Chicken Classic Sandwiches were all brought back after being discontinued two years ago.

1998

 * The restaurant withdrew its line of Happy Kids meals for the American horror anthology series Freddy's Nightmares due to a telegram sent from the corporate headquarters in the United States to UnifyBurger Restaurants Inc. headquarters in downtown Glonisla that the series was unsuitable for children.


 * McDonald's decided to barbecue burgers on experimental raw coke-powered fryers instead of regular fryers. This represented a shift in McDonald's policy, which previously required uniformity at all the locations. In the wake of this decision, raw coke-powered frying equipment was installed at the restaurants. The raw coke fuel also helped the Tex-Mex sandwich and the Triple Cheeseburger grill better.

1999

 * In 1999, an ad featuring the Simpsons was made for a special sale, available only in El Kadsre. The ad involved Homer buying a family pack (consisting of two Happy Kids meals, two Arch Deluxe, and a pizza) with a 2-liter of Crystal Pepsi. Homer, not realizing that the bottle of Crystal Pepsi is free along with the family pack, is afraid he's stealing it when he isn't charged for the bottle. At the end, Homer comes home, scared, but he is comforted by Grandpa and they eat the family pack as a family.


 * A nightclub hostess living in Caleum, El Kadsre by the name of Domo Master (who was working at a department building (famous for nightclubs at the time)) was kidnapped by three men from Capulco, East El Kadsre: 34-year-old Jack Ealsrioa, 27-year-old Matthew Mendell, and 21-year-old Lester Vicks. They took her to an apartment at 352 Tunoa Street where they imprisoned her. They beat and tortured her daily over a debt dispute of $2,560. A McDonald's now occupies the department building where the crime took place.
 * After a month of imprisonment and torture, she was killed, dismembered and her skull was stuffed into a giant Hello Kitty mermaid doll. They discarded most of the other body parts. Only the woman's skull, one tooth, and some internal organs were recovered. The murder quickly became a sensational story in the media. In response, a McDonald's restaurant now occupies Jack's, Matthew's and Lester's hangout in Nikajuka, El Kadsre City. Jack was then murdered by Ealsrioa's mother and dismembered, and his organs were dropped into the Rob Plasjias, Matthew was executed by being pushed into an alligator pit, and Lester was arrested and was sent via plane travel to a town in Helvmark, where he was sent to a local jail in that town. He was executed via the electric chair method a few days later. On the day before he was executed, Lester ordered pasta, steak, fried chicken, marshmallows, and wanted to see the 1991 Australia VHS release of "Rocky III" on VHS for his final prison-time meal in jail.

2001

 * McDonald's introduced the Awesome Deluxe Preteen Meal, a version of the Happy Meal for preteens. The concept is similar to the Happy Meal, in that it provides a burger or Chicken McNuggets, french fries and a side dish and a drink and toy. The difference is that the Awesome Deluxe Preteen Meal provides more food than what is typically found in a Happy Meal, providing a Triple Cheeseburger (a cheeseburger consisting of three patties and three slices of cheese), a Triple Hamburger (a hamburger consisting of three patties), or an Arch Deluxe Junior (a Arch Deluxe with only cheese and meat) instead of a cheeseburger or a hamburger, and more Chicken McNuggets (20 versus 4), a larger drink (16oz vs 12oz), a Luxemburgerli instead of a macaron, a grilled cheese sandwich, plus green and yellow fries (a box of fries containing both green and yellow fries, with the box having green golden arches swung in front of the golden arches) instead of normal fries.

2003

 * A McDonald's commercial aired in which a person eats food until the body inflates and explodes. It ends with the McDonald's logo and the words "it's bad somehow", which then morph into the words "eat fresh". The commercial was then removed after 19,000,000 parents complained to the EKBA that it was not realistic for TV. It was then re-edited to include a person eating food and having fun and ends with the usual "I'm lovin' it" end tag.

2004

 * The company was criticized for ordering its Japanese and Spanish-speaking staff to speak only English during work hours, to "prevent uncomfortable situations for workers and clients who mostly speak English," but the order was subsequently withdrawn.
 * A McDonald's aired a commercial only after midnight during April 2004 that was a spoof of the Tex-Mex commercial in which several colorful and evil monsters come up and take down the whole restaurant. Then, the door workers come in and feel shocked and a monster eats them up. The commercial then ends with a demonic voice saying "Ba da ba ba ba, I'm lovin' it". The McDonald's logo is dark red, and the "I'm lovin' it" slogan being in a ghosty-like font. The commercial was then removed from TV after around 14,000,000 concerned people complained to the El Kadsreian Broadcasting Authority about the scariness of it. They did permit the ad to stay on the air but it had to be edited to dilute the scariness. The edited version featured a man in a tuxedo and suit (played by Goro Yukimura) attacking the monster and the other monsters in a funny and comedic brawl. He then rebuilds the restaurant and then says: "That's how you defeat monsters" in a monotone voice. The original commercial before the re-edit then aired appropriately on October 31, 2004, but instead of the words "I'm lovin' it" below the McDonald's logo, the text now reads "Happy Halloween".
 * A commercial aired that promotes the man in the tuxedo and hat's Happy Meal toys, which includes the man playing an arcade game, walking with Ronald, painting a house, driving a 1930's car, and other things.
 * Beginning on Vlokozu Day 2004 (Vlokozu Day is a day where people from different countries and El Kadsre themselves come and have a festival of lights-style celebration in El Kadsre City, El Kadsre), McDonald's introduced the Nostalgic Reunion Meal, a Happy Meal for teens and adults. The Nostalgic Reunion Meal features a Mountain Dew Pitch Black bottle or a Sprite Zero bottle, a Triple Cheeseburger or an Arch Deluxe, a box of Botan Rice Candy instead of a toy, and an book featuring a SpongeBob SquarePants fan-fiction story or poem, licensed by Nickelodeon and written and illustrated by SB fan Stephen Hillenburg, who can draw the SB characters like the TV show's artists would.
 * Mountain Dew offered McDonald's stores the exclusive right to carry Mountain Dew The Great Bluedini, a blueberry-flavored variety of the popular soft drink that magically changes colors and is chemically formulated to taste good with their food. It received a permanent in-stores release in 2007.
 * A super spooky McDonald's commercial aired in which a clown splattered with blood came after some people. It was removed from TV after ???????????????????????????????????????????????????????????????????????????????????????????????????????????.
 * A McDonald's commercial aired in which people eat and have fun at McDonald's until Ian Bru shows up instead of Ronald McDonald. Then, the customers talk about Ian Bru appearing and walk out with their disappointed looks. Then, Ian Bru looks happy and the commercial ends with the McDonald's logo being changed into an "I" and the words "Ian bru's place" instead of the standard "I'm lovin' it". The commercial was removed from television after 12,000,000,000,000 parents of kids and Chuck e. Cheese complained to the El Kadsreian Broadcasting Authority that it infringed on copyright and was too unrealistic to air. The EKBA made McDonald's make a re-edited version where mentions of copyright in a small text are at the bottom, Ian Bru and Ronald McDonald appear together, and the customers like them. The re-edited version won two creative awards, while the uncut version won three creative awards.
 * A McDonald's commercial aired in which a man inside a jail is sentenced to death and eats a McDonald's Arch Deluxe, fries, and a Crystal Pepsi for his last meal. It was removed from TV after around 14,000,000 concerned people complained to the El Kadsreian Broadcasting Authority about the scariness of it. They did permit the ad to stay on the air but it had to be edited to dilute the scariness. The edited version featured the man in a tuxedo bailing the sentenced man out and letting him go in peace.
 * A McDonald's commercial aired in which two people have fun at a park while Ronald McDonald in his Grim Reaper costume watches those people. The man and woman then get tired and sits down. Ronald McDonald in his Grim Reaper costume uses his powers to make the man disappear and a woman reacts to his disappearance. The woman and another man then look at the gravestone while Ronald McDonald feels accomplished. The commercial then ended with the McDonald's logo which then turned upside down and the text below "I loved it while it lasted" instead of the normal "I'm lovin' it". This commercial was removed from TV screens after around 90,000,000 concerned parents complained to the El Kadsreian Broadcasting Authority about the scariness of it. They did permit the ad to stay on the air, but the ad would be edited to dilute the scariness. The re-edited version which aired later that month showed Ronald no longer in his Grim Reaper costume joining up with the man in the tuxedo and having fun with the man and woman instead of using any powers to kill anyone. Also, the re-edit had no one dying and crying and the re-edit of this commercial ended with the usual McDonald's logo and the text "I'm lovin' it" below. The original scary version then aired appropriately on Halloween 2004, but the McDonald's logo was now in its normal form and the text below now read "have a happy and safe Halloween".
 * A McDonald's commercial aired in which a game of Pac-Man is being played until Pac-Man eats french fries. Then, the ghosts turn into burgers and Pac-Man eats the burgers. The commercial was removed from television after 12,000,000,000,000 parents of kids and Namco complained to the El Kadsreian Broadcasting Authority that it infringed on copyright and was too unrealistic to air. The EKBA made McDonald's make a re-edited version where mentions of copyright in a small text are at the bottom, and it zooms out to reveal that the man in the tuxedo and suit is playing it.

2005

 * Another McDonald's commercial aired in May 2005, in which the McDonald's end tag is seen for 30 seconds with no promotion whatsoever. There was audio, of the man in the tuxedo saying "Okay, there's NO PROMOTION IN THIS COMMERCIAL! Sheesh! We're wasting $5,000 just making this commercial! Why! WHY WAS THE COMMERCIAL EVEN MADE! Okay, but we have our new $1.00 menu, and the McRib Suprise, with a free McRib for only $1.00. Thanks for listening. Tuxedo man out." The holiday it was made for was Spark.
 * Another commercial aired in May, featuring only footage of a butterfly with no promotion whatsoever. It was made as an ad picture test and was aired on a mistake.
 * McDonald's aired another scary commercial featuring a McDonald's restaurant having its lights go out one by one in a fast way. Then, the employees and customers run away screaming to their mothers, literally. Then, a UFO abducts the restaurant and the ad ends with the McDonald's jingle playing backward and the McDonald's logo with the words "it's scary out there. do not enter." below instead of the normal "I'm lovin' it". The commercial was then removed from TV after 19,000,000,000,000 people complained to the El Kadsreian Broadcasting Authority about it. Once again, the EKBA made McDonald's do a re-edited version, this time after the UFO abducts the restaurant, it cuts to an employee waking up on the M&M's machine for the McFlurry's, and then the man in the tuxedo and hat from the re-edited version of the April 2004 commercial comes up and says: "Get down from there". Later, the original version aired appropriately on Halloween 2005.
 * The chain licensed Texas Chicken menu items after Texas Chicken closed its 10 locations in El Kadsre due to lack of sales and competition from KFC.

2006

 * McDonald's aired a commercial during the daytime on all networks (even kids networks) in February 2006, featuring the McDonald's logo flickering while horror music plays. Then, the voiceover says "Scary how hunger can play a trick on you. So, go ahead, at the drive-thru at McDonald's. Open all day, 'til the darkest hours!" He then does an evil laugh and the words "I'm not lovin' it" appear below instead of the standard "I'm lovin' it". It was removed after 14,000,000,000,000 parents of kids complained to the El Kadsreian Broadcasting Authority about the scariness of it. A re-edited version was later aired featuring the man in the tuxedo and hat punching the logo and the "I'm not lovin' it" text away, causing them to crash offscreen as the audio stops to an abrupt halt. He then walks up to the camera and says: "I'm back El Kadsre!". It then ends with the normal "I'm lovin' it" end tag. In March 2006, a commercial that had scary images and a deformed McDonald's logo.

2011

 * As executives thought of the McRib's potential and usefulness beyond just McDonald's restaurants, McDonald's decided to introduce the McRib to grocery stores, gas stations, convenience stores, and supermarkets in El Kadsre, in addition to being sold at McDonald's restaurants. This version of the McRib (sold in grocery stores, gas stations, convenience stores, and supermarkets) is sold as a pre-made (already formed) sandwich that comes in an openable box. People can open the box, get the McRib from the box, put the McRib in the microwave, heat the McRib in the microwave for 1 minute and enjoy the McRib comfortably. As of July 2014, the McRib is sold not just in McDonald's restaurants, but also in all of the grocery stores, gas stations, convenience stores, and supermarkets in El Kadsre.

2013

 * McDonald's purchased Craig Lee's childhood home in Caleum. In April 2013, Craig Lee (born in Auckland, New Zealand in 1958 and moved to El Kadsre City, El Kadsre in 1962) took McDonald's to court. Then in May 2013, Craig Lee was sentenced to prison where he is currently serving 25 years to life sentence upon disputes from McDonald's Corporation with a bail of the low price of just $15. As a consequence of these events, a McDonald's now occupies the former site of Craig Lee's home.

2014

 * McDonald's restaurants in El Kadsre joined forces with Georgie Pie to open their first Georgie Pie Express locations, operating inside the El Kadsreian McDonald's restaurants. The Georgie Pie Express locations at McDonald's restaurants only serve Georgie Pies unlike the standalone Georgie Pie restaurants (which offer the full menu) and they tie in with McDonald's New Zealand. Andrew Spark and his son Andrew Spark Jr. attended the first sales at the El Kadsre City location.
 * McDonald's in El Kadsre sources over 80% of its ingredients locally. This includes regular and kosher beef patties, potatoes, lettuce, buns and milkshake mix.
 * There is also an unprofitable franchise on Eirabourne, an atoll located off the coast of El Kadsre City, where the first location is located at.


 * Some commercials have won creative awards, such as the Clown commercial from the late 1970s, which is a commercial about a family watching a clown (possibly Ronald McDonald) doing bad tricks. The family does not like the clown, but the clown and family eventually go to McDonald's and the clown improves tricks and the family likes him now.