MTV (Saleria)

MTV Siarlabar (also known as MTV Siarla) is an entertainment and music television channel owned by ViacomCBS Networks EMEAA. It was launched on 1 October 1992.

History
MTV Siarlabar was launched on 1 October 1992 as a free-to-air terrestrial channel operated by Gruppo Cardoni (now known as the Cardoni Media Group) under license from MTV Networks Europe. The first music video that was shown on the channel was "Never Knew" by Wake of Time.

During the early years, its programming was the same as MTV Europe, but with Italian subtitles. This was changed in 1995 when the channel began broadcasting localized versions of MTV Europe shows, such as Alternative Nation, Chill Out Zone, Dancefloor Chart, Hitlist UK, Music Non-Stop, and Party Zone.

With the regionalization of MTV channels around Europe starting from 1997, MTV Siarlabar began showing programs from MTV Italy around mid-1998.

On 2 November 2007, MTV Siarlabar began broadcasting in 16:9 widescreen on digital terrestrial television and on digital cable and satellite television. The channel was still aired in 4:3 letterboxed on analog terrestrial television until the digital switchover in the country in 2011.

In 2013, a 1080i high-definition version of the channel was launched on cable and satellite TV providers in Siarlabar.

On 9 June 2014, Grupo Cardoni announced in a press conference that they sold MTV Siarlabar to Viacom International Media Networks Europe for €250 million (although various sources said that it was either around €300 to €500 million). Six months later, VIMN Europe took control over the channel's ownership from Grupo Cardoni. The company stated that there won't be any changes regarding to the channel's programming.

On 9 July 2016, the free-to-air terrestrial version of the channel was shut down, which marks the end of MTV Siarlabar's broadcast on free-to-air television. The former frequencies were later used for Grupo Cardoni's entertainment-oriented channel, VueOne (which was launched in 2019).

Branding
In 2009, MTV Siarlabar rebranded to the same on-screen identity used on all MTV channels worldwide (except in North America). The rebrand package was designed by Universal Everything.

In 2010, the channel began using the new MTV logo that's used in the United States. However, the branding remains the same as all MTV channels worldwide (except in North America).

In 2011, MTV Siarlabar rebranded to a new set of idents and on-screen graphics designed by MTV World Design Studio Milan. Two years later, the channel's on-screen graphics had been refreshed.

In 2015, the channel rebranded to the #MTVBUMP branding used on all MTV channels outside the United States.

In 2017, MTV Siarlabar rebranded once again to a new set of idents and on-screen graphics designed by Trollbäck+Company. In 2021, the logo's on-screen graphic has been changed to yellow.

Programming
Unlike all of the MTV international channels, MTV Siarlabar's programming is largely dedicated to music. The channel's programming schedule is dedicated to around 80% of music programming and 20% of non-music programming (e.g. animation, reality, sitcom, and others).

Local

 * Alternative Nation
 * Chill Out Zone
 * Euro Top 20 (branded as Euro Top Chart)
 * Fresh Out Playlist
 * Hitlist Italia
 * Hitlist Siarla
 * Hitlist UK
 * MTV Breakfast Club
 * MTV Most Wanted
 * MTV Unplugged
 * Night Videos
 * Only Hits
 * Party Zone
 * So 80s
 * So 90s
 * So 2000s
 * So 2010s
 * TweetClips
 * US Top 20
 * Yo! MTV Raps

Pan-European

 * MTV at The Movies
 * MTV Push
 * MTV World Stage

Imported from MTV Asia

 * Usavich

Imported from MTV US

 * Are You the One?
 * Beavis and Butt-Head
 * Catfish
 * Daria
 * My Super Sweet 16
 * Ridiculousness
 * Teen Mom US
 * Teen Mom 2

Imported from MTV UK

 * Geordie Shore
 * Teen Mom UK

Local

 * 120 Minutes (1992-2008)
 * Dancefloor Chart (1998-2018)
 * Dial MTV (1992-1997)
 * MTV Fresh (1998)
 * MTV Mobile Chart (2005-2007)
 * MTV Mobile Chat (2011)
 * MTV News (1992-2019)
 * MTV Select (1999-2005)
 * MTV Wake Up!/MTV Pure Morning (2001-2019)
 * Music Non-Stop (1993-1997)
 * Night Zone (2001-2015)
 * Programa di Miranda Gilberts (1998-2011)
 * TRL Siarla (2000-2011)

Imported

 * 16 and Pregnant
 * Aeon Flux
 * Awkward
 * Bam's Unholy Union
 * Buckwild
 * The Challenge
 * The City
 * Clone High
 * Crispy News
 * Daddy's Girls
 * Date My Mom
 * Disaster Date
 * Friendzone
 * Girl Code
 * Happy Tree Friends
 * The Hard Times of RJ Berger
 * The Hills
 * Hogan Knows Best
 * Human Giant
 * The Inbetweeners US
 * I Just Want My Pants Back
 * I Used to Be Fat
 * Jackass
 * Jersey Shore
 * Kesha: My Crazy Beautiful Life
 * Laguna Beach: The Real Orange County
 * Life of Ryan
 * MTV Cribs US
 * MTV Storytellers
 * MTV Making the Video
 * Pimp My Ride US
 * Pimp My Ride UK
 * Punk'd
 * Room Raiders
 * Run's House
 * Snooki & JWoww
 * SpongeBob Squarepants
 * Teen Wolf
 * The Real World
 * The Tom Green Show
 * TRL Italia
 * Underemployed
 * Viva La Bam
 * Washington Heights
 * When I Was 17
 * Wild 'N Out
 * Yo! MTV Raps (original 1987 version)
 * Zach Stone Is Gonna Be Famous

Current VJs

 * Alyssa Fielding (2011-present)
 * Erwin Russo (1992-1995, 2014-present)
 * Joel Snyder (2008-present)
 * Ermilo Vettraino (1995-2013, 2017-present)
 * Vincenzo Simonetta (2003-present)
 * Gaia Saul (2008-2014, 2018-present)
 * Menodora Castoro (2017-present)
 * Sara Di Napoli (2019-present)
 * Adriana Vetrone (1992-present)
 * Peyton Phillips (2013-present)

Former VJs

 * Alex Muccio (2004-2015)
 * Alexandra Whitford (2001-2019)
 * Cathelijn Garritsen (1998-2013)
 * Louie Cooke (1993-2006)
 * Magnus Jurriens (1993-2009)
 * Miranda Gilberts (1995-2011)
 * Oliver Richards (1992-2003)
 * Sebastiaan Kortz (2008-2012)

Local carriage
On cable and satellite providers, MTV Siarlabar is available on Vision TV, tvXL and Vision Direct. This channel is also available on the Vista TV IPTV service and on the TeleHorizon OTT live TV service.

International carriage

 * Malta - The channel is available in Malta exclusively on GO.
 * United Kingdom and Ireland - Due to Siarlabar's close proximity with those countries, the channel is available exclusively on Virgin Media in the United Kingdom and Ireland. Prior to the shut down of the terrestrial version of the channel in 2016, it could be received in the southern parts of Ireland and the United Kingdom.