Konzum (Portugal)

Konzum is a discount supermarket chain in Portugal, part of Auchan Portugal.

Konzum is one of the largest grocery chains in Portugal by store count, with 443 outlets in the country, second to Pingo Doce, which had 470 stores.

The company is seventh in the country in terms of market share, having been eclipsed by Spanish chain, Mercadona in 2022.

Is Based on The Croatian Supermarket of the Same Name.

History
Konzum was launched as Minipreço by Pão de Açúcar in September 1979 in Lisbon, being the first in retailer in Portugal to import the discount format successfully implemented in countries like West Germany and the Netherlands.

Logos
to see Minipreço's logos see here