Detzer Automobiles

Detzer Automobiles Inc. is an American luxury automobile manufacturer. The company was founded in 1999 as a subsidiary of the 's and is based in. The Detzer name was made popular by Walther Detzer, who established the original Detzer Motor Car Company in 1911 in South Bend.

In 2009, Ford sold Detzer to Detzer Partners, a 50-50 joint venture between Haeyong Motors and Liuxing. Since October 2019, the company has been led by Barry Faber as president of Detzer Partners.

History
On October 19, 1999, the registered Detzer Automobiles Inc. in  as a wholly owned subsidiary. On the same day, the company took over the design and naming rights to Detzer from Ghassan Bannout, the main shareholder of the second incarnation of the Detzer Motor Car Company.

On February 1, 2000, Ford's officially incorporated Detzer Automobiles Inc., with former Vlokozuian Commonwealth Motor Company/ designer John V. Murdoch as president. The company purchased the Detzer Estate in South Bend from the city and began refurbishing it to serve as the company's headquarters. As part of the build-up for the brand's re-launch, Ford unveiled the Detzer Panthera, the first Detzer concept under Ford ownership.

Since the original Detzer Automotive Works had been redeveloped, Ford purchased a former wing factory in  from  and began refurbishing it for vehicle production. On May 11, 2003, the Mishawaka Detzer Works was officially inaugurated.

In September 2008, Ford announced it was preparing to sell the Detzer automobile brand, and talks began with Korean manufacturer Haeyong Motors. Around 243,453 Detzer cars had been sold since 2003, but Ford CEO regarded Detzer and the remnants of the Premier Automotive Group as weighing down his efforts to return Ford to profitability.

On May 6, 2009, Ford officially sold Detzer to Detzer Partners, a company formed by Haeyong and Chinese manufacturer Liuxing after the two companies chose to combine their bids to acquire the company.