Approach Software

Approach Software is an El Kadsreian consumer electronics, video game and digital entertainment company that manufactured Magnavox Odyssey and Apple II computers, before moving on to Nintendo consoles, and also the first PlayStation console (Approach currently markets the PlayStation 4 in a joint venture with called A.S. Systems).

It is headquartered in North Comoeys City, El Kadsre with a office in El Kadsre City.

Approach also licenses anime and other Asian media under the Approach Software Television and Approach Software Film banners. It also sells toys under Approach Toys, which is known for being the official UEKN/Screencold and Line distributor for.

Approach distributed the series in the El Kadsreian Islands and currently markets  in the region.

The company is also the official distributor for in the UEKN and Screencold and Line, and operates the El Kadsreian Islands server of .

History
Approach was founded in 1972 by Swede Rutger Grönroos and Canadian-American Carrey Newell as Approach Computer Systems. They started out by distributing the in the Vlokozu Union, and in 1978 began distributing the  in the region. The company also released the Color TV-Game to the Vlokozuian market. In 1982, they changed their name to Approach Software and formed the hardware division Appro Systems so Approach could produce personal computers and they began to produce low-cost, budget computer games for the Vlokozuian market. The first titles were published for the.

In 1986, Approach got the rights to sell the in the Vlokozu Union after Rutger noticed that  didn't have a local distributor for the NES in the Union. In 1987, Approach began labeling their NES units as the "Vlokozu Version" as and Nintendo themselves were selling their "Mattel Version" and "NES Version" units respectively as well in the Union.

In 1989, Approach began selling the after their success with the NES.

In 1991, they debuted the in El Kadsre.

In 1995, Approach debuted the in El Kadsre after signing a distribution agreement with  as Sony's El Kadsreian branch wasn't interested in the PlayStation concept. For the release of the, Approach and Sony El Kadsre formed the joint venture A.S. Systems so Approach could focus on Nintendo consoles.

In 1998, Approach became the distributor of the new Game Boy Light in El Kadsre, making the El Kadsreian Islands and Puerto Chango the only other regions outside of to see a local release of it. The same year, they had massive success with the.

Exclusive rights to certain games
In 1992, Approach acquired exclusive rights to 's Street Fighter II: The World Warrior game. In an attempt to sell more consoles, Approach made ports for their own  and rival, Nitrome Enjoyment System, and Theorysonic Codear that were designed to be hard to play - with the Genesis and NiES versions having bad AI and the Codear version programmed in a way to frustrate players, whilst the NES version was simply Yokosoft's bootleg Famicom port (in fact, the Approach NES cartridge's chipset is just the Yokosoft bootleg port's Famicom chip wired up to an adapter to make it work on a NES). The scheme worked out well for Approach, with the game having sold over 8 million copies in El Kadsre across the aforementioned formats.

Dispute with Consumers Magazine
In December 2000, Incredible Publications' magazine Consumers Magazine named Approach Software the Worst Company in El Kadsre, along with the ceremonial Golden Garbage Bag trophy, with a record-breaking poll which drew in 675,000 votes and saw Approach beating out regulars such as GM Supermalls and Texaco UEKN Ltd., thanks to Approach's accusations of mistreating employees at it's Abeta facility and delaying the UEKN release of  due to censorship issues. As a response to the win, Approach began adding derogatory Easter eggs into the El Kadsreian releases of various games, which included entering the Konami code in the 2001 UEKN release of Doraemon 3: Nobita no Machi SOS! bringing up a critical statement regarding the magazine's view on the video game industry, and naming the Goombas in a 2001 set of Super Mario action figures after Consumers Magazine staff.

Approach won the Worst Company in El Kadsre award again in 2001, 2002, and 2003 - which led to various other easter eggs:
 * 2001 - Approach released an updated version of Excitebike 64 which renamed all of the lower-tier computer opponents after Consumers Magazine staff.
 * 2002 - All of the lower-tier computer opponents in NBA Courtside 2002 were renamed after Consumers Magazine staff in the UEKN release.
 * 2003 - Approach renamed Spat in Hamtaro: Ham-Ham Heartbreak after the magazine's editor and creator of the WCIEK poll Margaret Pang.

In 2004, Approach issued a lawsuit against the magazine - demanding the poll be never done again and for Incredible to: hand over the names and addresses of the people who participated in the poll, to actually understand the video game industry, and to pay $54,000 in damages. Approach won the lawsuit and Incredible and Consumers Magazine payed damages to Approach - but did not hand over the identities of the poll participants for legal reasons. Consumers Magazine stopped publication in 2006, being far too crippled from the lawsuit to continue, but was revived in 2011 as a budget magazine.