Uran-kun

Uran-kun (Japanese: ウランくん) is a Japanese fictional character created by British company Clever to serve as their mascot in Asian markets, namely, , , and.

The character was created in order to capitalise on the kawaii culture in Japan and bring more attention to Clever and their brands in the region. After months of his creation, Clever began expanding the character to other Asian markets like South Korea, Taiwan, and Hong Kong.

Appearance
He is a young puppy with baby blue fur and blue ears and a blue tail, all shaped similarly to the “C” in Clever’s logo. He also wears a collar with Clever's trademark “Smiling-C” logo on it.

Characteristics
He enjoys entertaining people, playing video games and even likes to cross-dress.

Media
Uran-kun appears in Clever’s Japanese, Korean, Taiwanese, and Hongkongese social media accounts as well as his own ones on Twitter and YouTube. On the Uran-kun YouTube account, he is a V-tuber that plays video games from Clever or other game companies and franchises. The channel itself is Japanese, but features English, Korean, and Chinese subtitles.

He and his family appear in an anime web series on YouTube called Uran-kun & Family (Japanese: ウランくんと家族), a series of shorts with Uran-kun and his family doing all sorts of things in their lives.

He also makes an appearance in Clever's first-person shooter video game Dominate with cosmetics and a weapon skin based around him.