What? Where? When? (Dryicor)

'Mitä? Missä? Kun?' (Icelandic: Hvað? Hvar? Hvenær?), known in English as "What? Where? When?", is a Dryicoran game show broadcast on BOD 1, based on the Russian game show ''Что? Где? Когда?''. Known for its intimidating atmosphere, it was a hit when it launched and continues to attract high audience figures.

Format
The game is played between a "team of TV viewers" and a team of six. Viewers ask questions to the experts, and the experts, during a one-minute discussion, try to find the answer to the given question. For each question, the time limit is one minute. The questions require a combination of skills such as logical thinking, intuition, insight, etc. to find the correct answer.

If the experts answer the question correctly, they earn a point. If their answer is wrong, the viewers' team gets a point, and the viewer who sent in this question receives a monetary prize. The experts do not receive monetary prizes, except for the best player in case that they win the final game of the series or the year.

The experts sit around the round table divided into 13 sectors, 12 of which contain envelopes with questions mailed in by viewers and pre-checked for validity, while the 13th sector (see below) indicates a question randomly selected from questions submitted by viewers over the Internet during the show. Questions from the 13th sector are not pre-checked thus their quality and validity are not guaranteed.

The arrow on the spinning top selects the sector which will be played next. If the arrow points to a sector which has already been played, the next clockwise sector is selected.

In the 2011 revival, a question may involve material objects or media (video or audio) demonstrated to the players.

Sometimes the subject of the question is placed inside a "black box" brought into the room and placed on the table but not opened until the correct answer is announced. In this case, the question usually ends with, "What is in the black box?"

The experts may choose to answer the question immediately, before the minute starts. Then, if their answer is correct, they win an extra minute that can be used to discuss one question later in the game. They may also answer during the minute, but with no chance to win an extra minute.

Usually, members of other teams of experts attend the game and informally discuss questions among themselves during the show. Once per game, but only if the viewers are in the lead, any member of the playing team can ask for help from other experts present in the hall, who have 20 seconds to help. Surprisingly enough, despite the fact that teams actually compete with each other and have no material reasons to assist, the traditions of collaborative work in the club and the spirit of friendship—even between members of different teams—usually urge them to suggest the best answers they have to the playing team.

The game continues up to 6 points scored by either side.

When the experts get 5 points, they may declare "the final round" which means that only one expert remains to play the round. This clears the score, and this question "costs" 6 points. The expert must give the exact answer (any variations are not accepted) to win the game with the score 6:0.

In the 2012 series, the rule of a "minute for loan" was added: if the viewers' team has 5 points, the players may choose to ask for an extra minute for a particular question (the viewer who sent the question in is awarded their prize even if the experts' answer is correct) and answer one of the later questions without discussing it.