Raburi Smart Communications

Raburi Smart Communications, oftenly abbreviated as "RSC", is a mobile phone handset company in Ameyoro City, Ameya founded in 2000 as a

subsidiary of Raburi Smart Multimedia. Their headquarters are located in Sapphirestone Park, Ameyoro City's biggest business centre. However, their success was not met until 2006 of the release of the Zia V1, which the Zia was the company's most successful series of cellphones to date.

Early History (2000 - 2004)
RSC was founded in 2000 in attempt for Raburi Smart Multimedia to enter the electronics industry. Previously, RSM had manufactured the Supersuper 993, a video game console released in 1993 which met success for 2 years, before the release of the Sony PlayStation which made the Supersuper 993 decrease in popularity due to the hype of the PlayStation. The increasing popularity of online services and the Internet and cellphones becoming an everyday need was the result of RSC's foundation. They developed their first phone, the Akushu 02, set to release in 2002. Their first cellphone were met with good reception, with many praising the Akushu (meaning "handshake", due to it's social features.) 02's simple UI that is easy to navigate, and that it uses a colour screen, which was considered a novelty at the time. However, it wasnt until 2004 when RSC launched it's newest cellphone, the Zia V1, to be a world-renowned name.

The Golden/Zia Age (2004 - 2008)
After launching the Zia V1, the cellphone would reach over 242,000 sales overnight, than the company's estimation of 70,000. Many critics loved the high quality camera (which is 6.2 MP) and it's long lasting battery time. This made the company develop more phones of the Zia series, like the Zia V2 and the Zia V1 DX. The most popular coat of the Zia V1 was the Flamingo Pink shell, which gained more sales than Midnight Black, Shining Silver and Tropical Turquoise, due to pink cellphones being fashionable in the 2000s. The Zia series competed with many other phones, especially the Motorola Razr phones, due to both cellphone series being "fashion phones". RSC became a well known name amongst handset companies like Panasonic, Motorola, Sony, Nokia, etc. Around 2004 - 2008, RSC had launched over 70 phones, and the Zia series had over 1,200,000 sales by 2007.

The Smartphone Age (2008 - 2017)
With the release of the iPhone in 2007, and many companies switching to touchscreen smartphone devices running on Symbian OS and Android, RSC made a turn by launching the Chiteki (means "intellectual") S100, RSC's first smartphone, running on the company's proprietary OS, which would become a series of phones named Chiteki. The smartphone was popular in Ameya due to the advertising campaign with the slogan "Think smarter, think smartphone with Chiteki.", which showed the smartphone being used in different occasions, wherever that be on the train, at home, or on holiday. The Chiteki S series was produced until 2014, when RSC introduced the Android based smartphone Fureau, in 2014. The series would compete with Samsung Galaxy S series. In 2017, RSC would go on to develop more than just smartphones.

The Expansion Age (2017 - )
In 2017, RSC would go on to produce laptops under the name Yuiitsu, running on Windows OS. As of 2023, RSC now manufactures smartwatches, wireless earphones, software, televisions, washing machines, etcc.