EBC Radio 2 Light

EBC Radio 2 Light is a national radio station in the Euro Republics which is aimed at baby boomers and the older part of generation X, specifically people born between 1946 and 1975, and is the only radio station in the country to specifically target this age demographic.

The station was developed and launched by EBC Radio 2 controller James Higson in 2004, to target the older audience to allow Radio 2 to focus more on a younger audience and as he felt that the older audience was one that had not yet been capitalised by other stations yet.

History
The idea for Radio 2 Extra (as it was known) was conceived and developed beginning in March 2004, who felt there would be a gap in the market for a station aimed at the baby boomer generation, as the main Radio 2 was looking to target more Generation X listeners.

The station was officially unveiled on 2 September 2004, as was its inaugural schedule and list of presenters, with Gary Woolacombe presenting the weekday breakfast show, and Kate Gladstone presenting the weekday drivetime programme.