WQBT-TV

WQBT-TV, virtual & VHF digital channel 10, is a dual NBC/CW+-affiliated television station licensed to, serving the region. The station's studios are located in the complex and it's transmitter is located in the  around Cherokee. Owned by Qualla Television Holdings Inc. (a company controlled by the ), WQBT-TV is the only commercial over-the-air television station in the United States to be owned by a Native American tribe (the only other tribal-owned TV stations in the U.S. are mostly cable-only, non-commercial community access and/or visitor information channels).

WQBT-TV is the only commercial over-the-air television station in one of the smallest media markets in the United States, the Qualla Boundary DMA consists of only the Qualla Boundary Eastern Cherokee Indian Reservation. It is also included in the nearby Greenville-Spartanburg-Asheville-Anderson DMA, and shares it with Upstate South Carolina station.

Programming
Syndicated programming on WQBT includes Jeopardy!, Wheel of Fortune, Ellen, and Svengoolie.

News operation
Matching with it's unique ownership, the majority of the station's reporters, news anchors, editors, photographers, and most of it's producers are Cherokee Indians. However, the station does employ paid, non-Cherokee professional staff as managers, engineers, and sales representatives.

Today, WQBT airs local news for 4½ hours on weekdays and 3½ hours on weekends. This includes WQBT Action News on The CW every weekday night for a half-hour.