KTYB-TV

KTYB-TV is a commercial-free and kid-friendly interactive television station serving the Benton, Arkansas viewing area and operates on channel 13, it is a 50/50 joint venture between KCER Media (a division of KB Broadcasting) and Toys R Us, it began broadcasting on January 1st, 1981 at the Toys R Us store in Little Rock, the station broadcasts from studios at the Toys R Us store in West Little Rock with secondary studios located at the KCER Studios in Benton, Arkansas. As a interactive television station serving the Benton and Little Rock areas, KTYB-TV utilized the Toys R Us mascot Geoffrey the Giraffe which is also seen on KCER-DT3 (CER Two) since April 30th, 2018.