Silk (Ostlandic group)

Silk is a Ostlandic girl group formed by Jukebox Records. They debuted in March 4, 2019 with their debut single "Diamond Dress", from their debut EP "Silkstones".

The group consists of five members: Alessa, Sarah, Ingrid, Luisa and Samantha. Known for their elegant and sophisticated outfits, on and off stage, they popularized the "classy" concept in girl groups, and became their signature element. Sonically, their music moves around genres as electropop, EDM, Future bass, nu-disco, dream pop, house, and R&B.

In 2021, Silk became the first Ostlandic group to debut in Korean music shows, with their Korean debut single "President", winning two awards in music shows. In 2022, they debuted in Japan with their single "Unique".

2017: Auditions and formation
Back in 2014, Alessa and Sarah were studying in the Partityrhlyd Institute, in Nordostat, where they met Ivan Oleksiyenko, who later debuted in R(Ones). They made friends with Ivan while taking singing lessons in the Institute, and were convinced by him to take dancing lessons. In 2015, Sarah appeared in the music video for Rolv's "(Can't you) See".

On May 2017, and due to the great success of R(Ones), Jukebox started to audition of female talents to debut a new musical group under the company. The key person for this project was the Ostlandic folk music singer Enver Allandson. After Jukebox opened the auditions, Oleksiyenko told Gutmund and Fryndsen to participate. On July, the company informed them that they made it to the second phase of the audition, and finally to the preliminar line up.

2018: Pre-debut
In 2018, it was reported that Jukebox Record was finally planning the debut for their new group, their first girl group, and third overall.

On May 10, 2018, it was opened an acount on Instagram called " Project Jukebox Girls ", managed by the company, to give the fans an sneak peak before the debut. The account used to post the group's rehearsals and vlogs. The original line-up for the group consisted on the final members, with the addition of other trainees under the company, such as: Lina, Helga, Irina and Sandra. At the time, it wasn't decided the final line up for the group. Idina and Helga were originally meant to debut, but later scrapped for unknown reasons. Idina later debuted as a soloist under the company.

Before the debut, the members were already known for their talents: Alessa was a well known influencer and model since 2016, the same as Luisa; Sarah was known for playing the violin for the Great Timsgroen Orchestra, and Ingrid used to play tribute covers to Avril Lavigne in lounges and restaurants.

On June 16, the account posted a dance practice video performing Fifth Harmony's "Sledgehammer" and Twice's "Like OOH-AHH", people praised their good synchronization and stage presence and others criticized the choose of the songs.

Members

 * Alessa Gutmund – Center, main vocalist, sub rapper
 * Sarah Fryndsen – Leader, main rapper, lead vocalist
 * Ingrid Vehl – Main dancer, vocalist
 * Luisa Aarsund – Lead vocalist
 * Sam Isle – Vocalist, lead dancer

Discography

 * English
 * Silkstones (2019)
 * Royaume de Silk (2020)
 * Perfect Heart (2021)
 * Timeless Castle (2023)
 * Ostlandic
 * Gerd auv Siden (2020)
 * Korean
 * 실크 왕국 (Kingdom of Silk) (2021)
 * Japanese
 * シルクブティック (Boutique of Silk) (2022)