File:Raid The Game

Description
SC Johnson, maker of the world's #1 pest control spray, Raid, has launched a unique, game-based campaign for Raid One Shot Flying and Crawling insect sprays.

The integrated campaign created by UrsaClemenger kicks off with a 30-second TVC featuring three different householders in a game-styled mission against domestic bugs.

The central part of the campaign is "Raid: The Game", a free mobile app that viewers can download directly from the TVC via shazaam or via facebook/raidinsectcontrol and the App Store.

"Raid: The Game" is based on using the Raid product portfolio to kill bugs dead, with several levels each requiring the use of different Raid products.

You can download the FREE game here.

http://itunes.apple.com/au/app/raid-the-game/id562171238?mt=8

You can play Raid: The Game on Facebook

https://www.facebook.com/RaidInsectControl