KKBM

KKBM (channel 33) is a television station in, serving the as an affiliate of. It is owned by alongside  affiliate  (channel 5). Both stations share studios on Union Avenue in, and its transmitter is located off Bridgeport Road in West Memphis near the Arkansas-Tennessee border.

The Kaiser, Field and Nationwide years
The station launched on October 1, 1967 under the ownership of. The newly-launched station made a major push into sports, airing and. The station broadcast from a studio known as the "Memphis Broadcasting Center" in West Memphis, adjacent to the transmitter site.

Kaiser Broadcasting merged with -based in 1973 as part of a joint venture between the companies. In 1977, Kaiser sold its interest in the stations to Field for $42.625 million, making Field the sole owner of KKBM. Field also retained the headquarters of its broadcast division in San Francisco. After Field put its stations up for sale in 1982, KKBM was sold to.

The WB affiliation and further ownership changes
KKBM became a charter affiliate of when the network launched on January 11, 1995. Throughout the network's lifetime, KKBM was one of its strongest affiliates, frequently challenging Memphis' major network affiliates in the ratings with its "entertainment-heavy" format. The station also appealed to the African-American community by adding reruns of shows such as ', ', ' and Harvey & Eddie to its schedule, complementing The WB's own s. The station also aired ' on late Friday nights, and sponsored many of the promotion's events in the Memphis area.

In 1995, KKBM picked up the block after newly-affiliated  affiliate WHBQ-TV declined to air it. KKBM aired the weekend Fox Kids programming block on tape delay following the block.

In 1998, Nationwide Communications sold KKBM to Mid-South Broadcasting Associates, Inc., a company owned by local investors, who entered the station into a local marketing agreement (LMA) and a shared services agreement (SSA) with -owned affiliate. In 2001, MSBA sold the station to Raycom, forming an outright duopoly with WMC-TV.

MyNetworkTV affiliation
On January 24, 2006, (which acquired  in its split from Viacom one month earlier) and the  unit of  announced that they would dissolve  and The WB that September in favor of creating, a new "fifth" network that would combine the programming from its respective predecessors. One month later on February 22, announced the launch of another new network called ; originally operated by its  subsidiary and its  syndication division, it was designed to give UPN and WB affiliates that would not affiliate with The CW another option besides becoming independent stations. , Memphis' UPN outlet, was named as Memphis' CW outlet; KKBM was named as the market's MyNetworkTV affiliate. Shortly after becoming a charter affiliate when MyNetworkTV launched on September 5, the station accordingly rebranded as "MyTV33", later modifying the branding to just "My33".

Sale to Gray Television
On June 25, 2018, -based announced it had reached an agreement with Raycom to merge their respective broadcasting assets under Gray's corporate umbrella. The cash-and-stock merger transaction valued at $3.6 billion—in which Gray shareholders acquired preferred stock held by Raycom–resulted in KKBM and WMC-TV gaining new sister stations in nearby markets, including the duopoly of  affiliate  and CW affiliate  (at the time Gray's only Tennessee properties; also while separating them from ) and /CW affiliate  in, in addition to their current Raycom sister stations. The sale was approved on December 20, and was completed on January 2, 2019.

Programming
KKBM may occasionally take on the responsibility of running NBC network shows in place of regular programming in the event that extended breaking news, local sports or severe weather coverage is carried on WMC-TV.