Sega El Kadsre Ltd.

Sega El Kadsre Ltd. (commonly known as Sega of El Kadsre) is the El Kadsreian unit of, established in 1983 as Sega UVS Ltd., and it distributed Sega consoles, and currently markets Sega games and properties in the country. In 1996, the company acquired Software Horizons.

It is headquartered in Wats in the Old Tarax Bottling Plant building.

Marketing
The 1990's marketing was different from other regions. Instead of adapting Sega of America's "hardcore, Nintendo-smearing" ads, they not only adapted the Japanese Sega ads but took a cue from the Russian Sega ads - several Sega ads featured kids who had fallen sick with boredom getting a visit from the Sega Paramedics (played by Stafford Wilson, Andrew Kayos, Fido, Duncan Baker, and Christopher Berger) who would arrive in the Sega Ambulance (a heavily decorated and modified 1986 ) and give the children Sega material, thus curing their boredom.