Volkswagen of Tseng

Volkswagen of Tseng Co. Ltd. (Chinese: 大眾汽車曾氏有限公司) is the Tsengian subsidiary of German automotive manufacturing company. It is based in Huanzhou, Nankou.

The Tsengian subsidiary's locally manufactured and imported vehicles are sold under various brand names such as Volkswagen, Porsche, Audi, Škoda, Bentley, SEAT, Belna and Lamborghini. Volkswagen of Tseng also imports vehicles manufactured by Traton subsidiaries MAN, Navistar International, Scania and Volkswagen Caminhões e Ônibus, and is the official Tsengian importer for Rimac and Bugatti automobiles and Ducati motorcycles.

Aside from Volkswagen's Tsengian HQ, Huanzhou is home to the largest Volkswagen plant in Asia, which is the second-largest employer in the city of Huanzhou.

In Tseng, the Volkswagen brand is referred to as "大眾汽車 - Volkswagen", combining both the Mandarin and German names for the brand.

History
In 1956, Volkswagen of Tseng Co. Ltd. was established by Gottfried Scheck, a former executive, in association with Huanzhou businessman Pi Yichen. Local production of the began on August 5, 1956 in Huanzhou. Originally assembled from knock-down kits in a former shoe factory, a dedicated assembly plant was soon built and opened in 1958. The local nickname for the Beetle was "Jiachong" (Chinese: 甲蟲). The original Beetle, aka "Jiachong", was produced in Tseng from 1956-1984, then was put back into production in 1987 and lasted as part of the sales lineup in Tseng until 2001.

Volkswagen acquired a stake in Volkswagen of Tseng Co. Ltd. in 1961. By 1968, Volkswagen became the best-selling brand in Tseng. Just two years later it was replaced by Fuxing Cars, however Volkswagen reclaimed the spot in 1983, and remained that way until 1992, when claimed top spot. Volkswagen Group brands would start to see a rebound in popularity by the late-1990s, when the became the second best-selling car in Tseng behind the.

Currently Volkswagen is Tseng's fifth-most popular car company, with Tseng being Volkswagen's third-largest market in Asia.

Current

 * (1990-present)
 * (1976-present)
 * (1998-present)
 * (1995-present)
 * (2018-present)
 * (2000-present)
 * (1998-present)
 * (2021-present)

Former

 * (1956-1984, 1987-2001) (local name: Jiachong (甲蟲), meaning "beetle")
 * (1972-1980) (local name: Mayi (螞蟻), meaning "ant")