Beat Auer

 (November 29, 1917-October 22, 2012) was a German-Polish cinema pioneer. He is known for having been hired by the Matsushita family to create El TV Kadsre Films as part of the formation of El TV Kadsre Television Network.

Bio
Beat was born in, , where he set up cinemas during the era. Near the end of the war, he fled to for safety reasons. He returned to for a brief period but left after receiving a job offer from the Matsushita family in 1955. In 1964, Beat was hired to create El TV Kadsre Films as part of the Matsushita family's creation of the El TV Kadsre Television Network.

From 1980-1995, he was in charge of merchandising relations and international program/film sales for El TV Kadsre. His son Wolfgang Auer was placed in charge of accepting or denying pitches for new TV shows and movies, and was nicknamed "Beat 2.0" by some staff.

In 2008, he was hired to head El TV Kadsre's CEE offices, located in his hometown of. He died in 2012 and was succeeded by Wolfgang's son Robert Auer.