Hallmark Kids & Family

Hallmark Kids & Family is an American digital cable and satellite television channel owned by. The channel launched on September 1, 2017, and airs programming in dayparts targeting preschool, youth, and family audiences respectively.

History
Hallmark Kids & Family launched on September 1, 2017. Hallmark wanted to establish a channel that would compete with Nickelodeon, Disney Channel and Cartoon Network, and to a lesser extent Discovery Family; the channel launched eight days before preschool network Sprout re-launched as Universal Kids, another competing channel. The network would offer programming in dayparts targeting preschool, youth, and family audiences respectively.

The network would launch with a slate of original non-scripted series, including Crayola Art Challenge. Crown Media intended to make "significant" investments in original content for Hallmark Kids & Family, including original scripted programming and original movies.

Programming
Original programs produced for the network include the game shows Crayola Art Challenge and I Wanna Be A Superhero. The channel also airs shows produced by Crown Media (some of which were originally produced for other networks) and has acquired and co-produced programs with international partners. The channel also airs re-runs of series that are no longer in production.

Wheel series

 * Monday Night Movies is a movie wheel series that began in September 2018. Airing on Monday nights, the original movie series were Rainbow Brite Adventures, Backyard Mysteries and My Family Road Trip.
 * Hallmark and WWE Present is a movie wheel series started in January 2020 The Sunday night movie wheel series is produced in partnership with WWE Studios and MarVista Entertainment, and features various WWE Superstars, Legends and/or Hall of Famers in lead roles.