Juokse tai kuole

Juokse tai kuole was a Dryicoran reality game show broadcast between 1999 and 2001 on Kanal 4. Similar to the game show in the novel  and hosted by Aatto Räikkönen, the show put ten contestants on the run across the world along a vague course, offering 500 Kr per hour survived, with a 10 000 000 Kr prize to anyone who survived a total of thirty days without being caught by the team's "hunters".

In 2023, it was announced Kanal 4 were to revive the show in 2025. In May 2023, it was announced Räikkönen would return to host the show.

Format
Ten contestants are declared 'enemies of the Empire of Dryicor' and, after having body cameras strapped to them, are sent on the run to loosely follow a course from the north of Norway to the south of the world (yet in practice no contestant would ever complete the full course). They must hitchhike, run, walk their way across the world. They are given 50 000 Kr and a pocket video camera to start off with. For every hour survived, the contestant wins 500 Kr.

After 12 hours of amnesty, the Hunters, an elite team of ex-Secret Service and police officials, are sent out to use their experience to track them down, given powers akin to law enforcement.

The caveat was that contestants had to send two video messages a day back to Dryicor for broadcasting; and to try to get to an agreed meeting point in the south of the world - in the first series it was in Namibia, in the second in Sri Lanka and the third in Brazil.

The contestant can travel anywhere they want as long as they try to follow a course similar to the one defined by producers. If they survive for thirty days, the contestant wins a grand prize of 10 000 000 Kr, and the Hunters call off the search.

Reception
The show was praised by critics, for both maintaining the author's vision by letting, who originally wrote the book, help develop the TV show; and for casting a diverse range of contestants. The confidence and slick production values of the high-budget production helped the show gain international success outside of Dryicor.

Juokse tai kuole is credited with developing a new kind of adventure reality show. Whilst the foundations were laid in the by 's 1996 show , Juokse tai kuole put the genre into mainstream attention, and viewers were hungry for more. Elements of Juokse tai kuole are visible in successful franchises such as ' ' (which has never actually been localised in Dryicor) and the 's '.