PBAM

PBAM (official callsign LPBR) is an AM radio station in Hoxland, it was the first private radio station in Hoxland County.

Launch as LCKR
The station first went on the air as LCKR on March 14th 1936, the callsign "LCKR" was randomly assigned by the Corporation for Broadcasting Regulation, but it would become the slogan "Love, Care and Kindness Radio".

The station's first frequency was the AM frequency 1142 khz (announced on air as 264 metres), it would move to 1277 khz (announced on air as 235 metres) in 1961.

The station did not use jingles until 1964, when they began using jingles produced by PAMS Productions in Dallas

1971 rebrand
In 1971, the station would change it's callsign to LPBR and rebrand to Puffball Radio, as a reference to the station owner's love of puffballs as a child, the rebrand coincided with the launch of an FM simulcast on 94.5 mhz.

The AM frequency was shifted to 1278 khz in 1975, following the Geneva Frequency Plan of 1975.

1985 rebrand and frequency split
In 1985, the station rebranded again as PBR, and would later split it's AM and FM services in 1989, the FM service became PBFM with a top 40 format, and the AM service became PBAM with an oldies format.

Switch to all-sports
In 2002, PBAM would drop their oldies format and switch to all-sports, being one of the first local all-sports stations in the country.