Latijoy

Latijoy is the umbrella branding used by three distinct lines - a line of diecast cars produced since 1965 currently known as Diecax, a line of construction toys known as Brix and a line of motorized toy trains known as Trainz. The three lines are produced by the El Kadsreian toy and video game company Latikuu. Similar in concept, the Latijoy Diecax range can be thought of as the El Kadsreian Matchbox - but focuses mainly on Aritonazcan brands.

Diecax
The Latijoy range began in 1965. The line was the creation of Alphonse Bovet, a Swiss-French inventor living in the then-West El Kadsre who had been working for Latikuu since 1960.

Initially, Latijoy only produced British, Italian, French and German brand cars and trucks. After the formation of the Vlokozu Union, Latijoy added American and Japanese cars to the line, as well as cars from local manufacturers such as the Vlokozuian Commonwealth Motor Company. This slowly made the Latijoy range become more "global".

Trainz
In 1973, Latijoy's second range, Trainz, was released. A series of S scale trains designed to "match" the size and proportions of the Latijoy diecast car range, it initially started with Vlokozuian trains. When Latikuu's U.S. arm L•K Toys introduced the Trainz line to the US in 1975, they added famous American and British locomotives to the line, such as Union Pacific 844 (then numbered Union Pacific 8444) and LNER Class A3 4472 Flying Scotsman, to make it a "global" line like the original Latijoy line.

Brix
In 1985, the third Latijoy range, Brix, was released, as a competitor to Lego as well as Tyco's then-recently introduced Super Blocks range.