Six (British TV channel)

Six, stylized as S¡ × , is a British free-to-air public broadcast television channel, which launched on New Years' Day 2000 as Channel 6. It is the sixth national terrestrial channel in the and is owned by Channel 6 Broadcasting Limited, a wholly-owned subsidiary of American media conglomerate  that is grouped under their  unit.

The network took to the air under the ownership of a consortium that included, , and. SBS later bought out Cable & Wireless and 3i's stakes in the venture, and in 2008 the network was acquired with the rest of SBS by, who subsequently acquired Guardian Media's stake. ProSiebenSat.1 sold Channel 6 to Turner Broadcasting System Europe, now, in 2019.

Six is a general entertainment channel which focuses on both internally-commissioned programmes, such as Where's My Delivery?, How Sweet It Is, On the Rails and The Kitchen Show, and foreign programmes. The channel also shows sports programming, including exclusive UK coverage of the and.

Pre-launch
and were the main advertising agencies hired for the pre-launch marketing for Channel 6.

A series of pre-launch screens were displayed on the frequencies Channel 6 was set to begin broadcasting on in the months before launch as well, including a trailer for the channel and a on-screen countdown to the launch date known as the "Y26 Clock". Throughout the fall and winter of 1999, billboards were displayed with incoming personalities for the network, such as Alex Verrill.

Launch and Guardian/SBS ownership
The channel launched on 1 January 2000,. Presenters Hayden Graham and Rossella Monti introduced viewers to the UK's sixth terrestrial channel.

In 2001, the London Holiday Parade, originally a production aired on, moved to Channel 6.