3C Playbox

3C Playbox is a Euroish children's television channel owned by EuroMedia. It is the main brand used for TV3 content for audiences under the age of 6.

In addition to a dedicated channel which broadcasts each day from 5.00am to 7.30pm and a 24-hour radio station, 3C Playbox also has a dedicated four-hour strand on the main 3C channel and TV4 every weekday from 9am to 1pm.

History
Before 3C Playbox, there had been a preschool slot on the Club 3 channel known as Clubhouse, which ran from the channel's launch in March 1996 until September 2005. Clubhouse was not shown on TV3 or Channel 4.

The launch of The Fix in September 2005 done away with a preschool-based strand on the channel, but The Clubhouse and The Bedtime Hour launched on TV4, and preschool programmes were shown unbranded on TV3 and The Fix channel, albiet with new strands Get Up and Go! and an alternative afternoon preschool slot on ZTV. This practise remained with the rebrand of The Fix as 3C in January 2011.

As part of the reshuffling of EuroMedia's television units in the Euro Republics in 2019, there were plans to split 3C's preschool programmes into a new brand, though these plans were dropped as a result of the 2020 COVID-19 pandemic, but were revived in 2022.

Get Up and Go!
Get Up and Go! is the main early morning strand on 3C Playbox. It runs each day from 5.00am to 9.00am, and the first two hours are also simulcast on TV4. The strand is aimed at both the younger and higher end of 3C Playbox's remit, who may be getting ready for school or not.

Programmes include Bluey, Bing, Peter Rabbit, Hey Duggee, Peppa Pig, Octonauts, Tee and Mo, Fireman Sam, Claude, Ben & Holly's Little Kingdom, Milo, Pip & Posy, The Brilliant World of Tom Gates, Bob the Builder, Sooty, School of Roars and Justin's House.

The theme song to this strand is "Let's Get Up and Go!"

You and Me
You and Me is the mid-morning and early afternoon slot on 3C Playbox which airs each day from 9:00am to 3:45pm, and is aimed at the younger end of the audience who are not attending pre-school or nursery yet. You and Me is simulcast on TV4 between 9:00am to 1:00pm, and is also simulcast on the 3C channel in that slot.

Programmes include Roundabout, Alphablocks, Messy Goes to OKIDO, Something Special, Teletubbies, Big Cook Little Cook, Pablo, Play School, Dog Loves Books, LazyTown, Let's Get Arty, Postman Pat and The Sound Collector.

The theme song to this strand is "It's Just You and Me".

The Clubhouse
The Clubhouse (known as simply The Fix pre-2011) is the late afternoon slot on 3C Playbox which airs between 4:00pm and 6:30pm, and is aimed at a slightly older demographic who are getting home from school. The strand's name is believed to be named after it's predecessor. The Clubhouse is also shown on TV4, ending 30 minutes earlier however at 6pm.

The theme song to this strand is "Welcome to The Clubhouse".

The Bedtime Hour
The Bedtime Hour is the final hour of the daily schedule for 3C Playbox, from 6:30pm to 7:30pm every night. The programmes that are a part of this strand are calmer in nature than others and is aimed towards the younger end. Previously a strand on ZTV/TV4/FOX in the 6pm-7pm hour from 2005 to 2023, it was moved to the new channel when it launched.

There are two theme songs to this strand: "Goodbye Sun, Hello Moon" which airs at the start of the strand, and "The Time Has Come to Say Goodnight" which runs at the end of the strand and the channel's broadcast day before Canvas comes on air.