Leisure Rating Association

Leisure Rating Association, often shortened to LRA, is the official motion picture rating system for Kuboia since 1988.

Current ratings
In addition to the main ratings, the LRA also may use an E ratings for works exempt from classification. It is typically used for educational films, documentaries and music-related films.

Additionally, although it is not considered an official rating there is also a 21 rating for works that are only suitable for audiences aged twenty one and over, particularly works that feature strong sexual content and other controversial imagery. These cannot air on television and can only be sold in licensed shops.

Discontinued ratings

 * A - children under 13 must be accompanied by somebody aged 16 or over to view. For cinema only. Discontinued in 1993 and replaced by the 9 rating.
 * X - suitable only for audiences aged 18 and over. Discontinued in 1993 and replaced by the 18 rating.

Cinema idents
The Leisure Rating Association have their own special idents that play in the cinema to inform the audience about the content present in the film that is about to be watched. They are almost always the last clip to be shown before the film is screened. Generally speaking, each age rating has a special colour associated with it, which is reflected in the ident.

Content and comparisons to other systems
Every product rated by LRA has a description indicating what content that the product contains that might be unsuitable for certain audiences. For example, if the product features inappropriate language and presence of alcohol, it might feature a description that states it "Features strong language and mild alcohol references."

Compared to the BBFC in the United Kingdom and the MPAA in the United States, the LRA is generally more lenient towards mild levels of violence and profanity appearing in works with a lower rating, but are more strict in regards to more severe cases of innapropiate content, with usually only a bit of strong violence, sexual references or language being enough for a work to be awarded an 18 rating.

Since the LRA ratings lack an "equivalent" to BBFC and MPAA's 15 and R ratings, films released with those classifications in their respective countries usually receive an 18 rating by the LRA. The LRA have repeatedly rejected suggestions from the media to introduce a new rating to counter this, citing that the current system has "proven to work well".