KSCA (AM)

KSCA (820 AM) is a commercial radio station licensed to Benton, Arkansas. It carries a talk radio format known as "820 AM The Answer" and is currently owned by Salem Media Group. The station serves as Benton and Saline County's affiliate of The Salem Radio Network. KSCA's studios are located at Alexander, Arkansas, which is twelve miles from Benton while KSCA's transmitter is located at Smith Pinnacle, between the border of Garland and Saline County.

As KCER/KCER-AM
On January 5, 1944, KCER would begin broadcasting in the Benton area. The station was originally owned by J.F. Lewis Broadcasting, which was founded by local businessman J.F. Lewis. When it launched, it carried a full-service format and was an affiliate of the Mutual Broadcasting System.

In 1954, the station was sold to Field Communications. Field previously its radio presence as the owner of Chicago radio station WFMF (now WSHE-FM). Field would then launch a FM sister simulcast known as KCER-FM on February 6, 1955. Both stations would switch to a Top 40 format in 1969. KCER-FM would split from its simulcast of KCER-AM in 1972, however both stations still carried a Top 40 format. KCER-AM would soon flip to a beautiful music format in 1976.

KCER-AM-FM would receive a television sister station in the form of KCER-TV. In 1983, in the wake of Field's backruptancy, the company would sell its Benton TV and radio assets to Field Communications II, a company founded by ex-employees from the original Field Communications and led by ex-CEO of Field, Marshall Field V.

Super Country 82
On July 15, 1987, KCER-AM would discontinue its Top 40 format and would switch to a country-extensive format branded as "Super Country 82". Despite country music being heavily featured in AM radio, KCER-AM would face competition with FM radio stations KUSA-FM and KRLK-FM. Despite this, Super Country 82's ratings weren't damaged by this rivalry.

Just 5 days after the switch to country music, KCER-AM would change its call-letters to the current KSCA (AM). The call letters have two meaning, Saline County, Arkansas or Super Country of Arkansas.

News/talk
On October 5, 1993, due to AM radio stations becoming more leaned on news, talk, or foreign languages, KSCA (AM) would drop its country format and would switch to a news-intensive talk format branded "KSCA 820". The format proved successful and KSCA would stick to a talk radio format to this day. In 1994, KSCA, KCER-FM, and KCER-TV were sold to Little Rock based-KIVO Broadcasting, making these stations siblings to KIVO's flagship station KEXZ-TV. Then in 1996, as part of KIVO's departure from radio, KSCA and KCER-FM were sold to Disney/ABC, and they were put under ABC Radio. ABC Radio, however would spun off KSCA to Salem Media Group in 1998.

All-talk radio
On April 16, 2001, just 3 years after Salem's acquisition of KSCA, the station would change its format to an all-talk radio station, and it would change its branding to 820 AM The Answer. The Answer was a brand owned by Salem used for their talk radio stations, mostly for their conservative talk stations. On that exact same day, KSCA would became an O&O affiliate of the Salem Radio Network, of which Salem Media Group owned.