Lego in El Kadsre

The Danish toy production company , first arrived in El Kadsre in 1962 during the Split era and it’s one of the most popular toys in the country. In 1996, Lego signed the 25-year partnership deal with El Kadsreian media conglomerate El TV Kadsre Television Network, in which as part of deal, Lego was allowed to make El TV Kadsre-licensed themes and even get a lease on some of El TV Kadsre’s IPs including Technic Heroes installments like Bionicle and Hero Factory. The original deal expired in 2021, with some exceptions (such as the lease to use the Bionicle IP)