Hallmark Bowl

The Hallmark Bowl is a post-season National Collegiate Athletic Association (NCAA)-sanctioned Division I college football bowl game that is played annually each December at in. Organized by, who is also the title sponsor of the game, it was first played in 1953. As of 2023, the game has tie-ins with the and the.

The game was originally played at from 1953 to 1971, then moved to the then-newly-opened Arrowhead Stadium for 1972, and has been held there since, except in 2017 and 2021 (when it was held at ) and 2020 (when the game was called off due to COVID-19 concerns).

Since 2001, the naming rights for the game have been officially held by Hallmark themselves, with the game's branding also carrying the name of a "presenting sponsor". From 2001-2003, it was known as the Hallmark Bowl Presented by . In 2004, took over the presenting sponsorship and the game became officially known as the Hallmark Bowl Presented by Expedia.com. After the 2010 game, Expedia dropped their sponsorship of the game. took over the presenting sponsorship and it became known as the Hallmark Bowl Presented by Taco Bell from 2011-2015. In 2016, ice cream truck franchisor took over the presenting sponsorship and it became known as the Hallmark Bowl Presented by Mister Softee. In 2021, took over the presenting sponsorship and it became known as the Hallmark Bowl Wired by Monster.