Xincheng Interactive

Xincheng Interactive is a Tsengian company dealing in the distribution of video games, video game consoles and video game software. It has operated as the agent and distributor of products in Tseng since 1987.

Early days of the Xincheng-Nintendo agreement
While on a business trip in, Michael Li family associate Hubert Potain saw a  LCD game in a store and bought one for the trip back home. Bringing this to the attention of the Xincheng Group's consumer division, Xincheng executives sent a telex to 's headquarters in, seeking to sell Game & Watch devices in Tseng. After much negotiations, Nintendo agreed to sell Xincheng Consumer Products 270 units, which quickly sold out once Xincheng distributed them to stores.

Launch of the NES in Tseng
On August 1, 1987, the (NES) went on sale in Tseng, retailing for 2,000 Tsengyuan (then equivalent to US$130). However, a mistake by Nintendo's factory in Japan resulted in some of the first batch sent to Tseng being wired to the US 120V voltage rather than the variable 100-120V voltage common in Tseng (likely due to both the US and Tseng using the NEMA connector plug/socket standard). The affected units were repaired at a Xincheng factory in Huanzhou. Xincheng opened Tseng's first Nintendo-branded shops in Tseng City (Wenming and Yat-sun Avenue) and Hillsborough (Gongshan). By February 1988, sales were up to 3,000 consoles per month. By April 1988, Xincheng had established a large dealer network, a fan club (Nintendo Video Game Club) and were selling up to 1,000 NES consoles daily. A study of consumer demand for electronics found the NES to be the third-most in-demand electronic product, behind television sets and radios. Sales of games were profitable, and demand was regularly high.

In the summer of 1988, Xincheng launched Nintendo Player magazine in association with Yi Publishing, which featured local articles about Nintendo products, later expanding into adding translated reprints of articles from ' and the British magazines ' and .

In September 1990, the TV program Nintendo World began airing on Tseng 4. Hosted by Carlos Chang-mi, each episode featured coverage of games issued for the NES and.

Later success
When the (SNES) went on sale in Tseng in January 1993, selling for T¥5,000 (then equivalent to US$220), demand was so high that Xincheng's initial shipments of 50,000 units sold out within hours, and that it was to the point that the government had to intervene. The SNES was also the first Nintendo console to be assembled locally in Tseng. Although Tseng was an Asian country, the Tsengian release of the SNES used the North American design.