Legendary Lego Building Society

Legendary Lego Building Society (傳奇樂高積木協會 cyun4 kei4 ngok6 gou1 zik1 muk6 hip3 wui6; often referred to by the abbreviation "L.L.B.S.") was a Hong Kong fan club for started by animators Mitzy Gam and Reggie Lam in April 1964.

Bio
Following the teaser trailer of Satellite Animation Company's then-upcoming film Vacation in Sham Shui Po, introduced the company's in-house fan club located in Hong Kong, the Legendary Lego Building Society, which was formed on April 10, 1964. Generally abbreviated as the "L.L.B.S.", the club offered readers a HK$5 membership kit that initially included a:


 * welcoming letter
 * membership card
 * one-sided, 331⁄3 rpm record, "The Voices of Lego"
 * scratch pad
 * sticker
 * pinback button
 * certificate

The company offered permutations of this kit, plus additional promotional merchandise such as posters and sweatshirts. The club proved successful, with CEO of Satellite Animation Company Malthe Nikolaj Hansen remarking that they "were working seven days a week just opening these envelopes" containing the subscription fee.

The L.L.B.S. was absorbed into the subsequent Lego fan club, Legoland International, in 1973. The second club lasted in May 1977. A third official Lego fan club, FOOL! (Friends of Ol' Lego!) followed from 1977 to June 11, 1982.

In popular culture
The L.L.B.S. is mentioned in the end-theme of the 1966 TV series The Lego Superheroes Hour, which featured the lyric "You belong to the Legendary Lego Building Society".