TV37

TV37 was a TV channel, broadcasting from and aimed towards, run by the Asia 1 Pty. Ltd. consortium. It served as a model for Asia 1's later TV venture, pan-Asian pay TV channel TV One.

History
In July 1984, Asia 1 Pty. Ltd. (run by the, , and Barton Radio International) leased a television transmitter site in , Pakistan from. Asia 1 Pty. Ltd. and PTC made a special arrangement with the Pakistani government allowing the project to be exempt from Pakistani censorship and morality laws, allowing the intended India-aimed TV station to be free from censorship.

On February 1, 1985, TV37 started broadcasts on Channel 37 on the UHF dial when in India, the intended target area, there was still no private TV on the air due to the Foreign Exchange Regulation Act and the monopoly held by. The channel was headquartered in, with foreign programming prepared in and  and air-freighted to India. Much of the local Indian programming was prepared in and. The bilingualism of the channel and the diet of cartoons, movies, sports, popular series, and more internationally oriented news became popular among viewers in the initial coverage area of the Indian border states of and, as well as portions of the  region. Some enterprising Indians established a network of private transmitters across India, breaking the monopoly established by Prasar Bharati as viewers embraced TV37's unique service. TV37 was also popular for it's sports programming, with viewers from across India eagerly tuning into sports events that were not available on, including exclusive coverage of several major international sports leagues, including coverage of the United States' (NFL) with legendary commentary by U.S.-born Scott Ridgway, who spoke Hindi with a charming American accent.

However, after India's liberalization policy came into play and private channels such as began launching, TV37's audience began to decline. In 1997, the sale of the UHF channel 37 in Bahawalnagar was announced by Asia 1 Pty. Ltd. and PTC. The last day of TV37's broadcasts was on July 8, 1998.