Boomerang (Centralia)

Boomerang is an Centraliese kids television channel owned by Warner Bros. Discovery International Centralia, it was based of an namesake United States television channel by the same name.

History


Back in 1993, when the main channel (entitled as Cartoon Network Europe) launched, it starts as the first generation of Boomerang in Centralia, this marked the beginning of that brand in Centralia, which aired MGM cartoons.

On January 5th 2000, 5 days after Cartoon Network Centralia was launched, Boomerang began to spark across from animation to animation/live-action programming, and they also launched Studio B for audiences.

Later on April 1st 2000, Boomerang as a channel was launched, removing the morning block on Cartoon Network, leaving all remaining programmes moving to that channel.

With the launch of the channel, it had an movie block entitled as "Boomerang Cinema", in the past 3 months, the block premiered films such as Space Jam, and more. Boomerang Cinema airs at night, while the rest of the day, the channel aired MGM cartoons, Hanna-Barbera cartoons and acquired live-action programming such as Brotherly Love and Crash Zone. The channel also operated an weekend block entitled as "Studio B", similar to Disney Buzz in Asia, and a morning block which airs A Pup Named Scooby Doo, and more.

Later in 2004, the channel rebranded to focus on the United Kingdom version branding. They also removed the late-night block.

After that in 2005, the channel rebranded to the same Latin American branding, in 2007; they also rebranded to the Asian look.

On December 1st 2012, the channel was rebranded to match the European rebrand, along with Australian channel following the launch of Cartoonito and Toonami.

On January 1st 2015, the channel was rebranded again to follow up with international counterparts.

Current programming

 * Ben 10 (2005) (2019-present)
 * Chowder (2010-2015, 2021-present)
 * Looney Tunes Cartoons (2022-present)
 * Mr Bean: The Animated Series (2003-present, hiatus)
 * New Looney Tunes (2015-present)
 * Tom & Jerry in New York (2022-present)

Former programming

 * The Amazing World of Gumball (2010-2011, moved to Cartoon Network)

Current

 * Boomerang Theater (2000-present)

Former

 * Super-dogs (2022)
 * Pets Unite (2022)
 * Big 3 at 3 (2021-2022)
 * Boomeracers (2007-2012)