KLYX-FM

KLYX-FM (98.3 FM) - branded as 98.3 The Lynx - is a radio station licensed to, United States. The station broadcasts an active rock music format to the. KLYX-FM is owned and operated by. It's studios are located on Boulders Parkway in Richmond; it's transmitter is located in.

Between August 10, 2007 and July 10, 2009, the station aired a Spanish-language classic hits format named "La Preciosa". The new programming was unsuccessful, and KLYX-FM switched back to a personality-driven English-language active rock format. The station is continually ranked one of the highest-rated stations in the Richmond/Petersburg market, as well as one of the highest-rated active rock stations in the United States.

Unusual call sign
Call signs beginning with K are only supposed to be issued to stations west of the Mississippi River, so it was surprising that the call letters KLYX-FM were issued for this new station in 1982. Some believe this occurred when someone at the Federal Communications Commission (FCC) read "VA" (the postal abbreviation for ) on the station's application and mistook it as the abbreviation for ("CA").

As La Preciosa 98.3
A few years earlier, KLYX-FM's owner, (then Clear Channel Communications), had instituted an ambitious initiative to introduce more Spanish-language programming into various markets across the country. With KLYX-FM lagging in the Arbitron listenership ratings at the time, the decision was made to have KLYX-FM flip to Spanish.

On Friday, August 10, 2007, the station's DJs all signed off their shows expecting to be back the following Monday. However, DJ Kidd Kitt signed off at about 3:53 p.m. saying, "98.3 The Lynx, Journey. Sometimes, we all have to go our separate ways. I'm beginning to get that feeling, here's Separate Ways." The station segued into Journey's 1983 hit "Separate Ways (Worlds Apart)". Then, at 4:00 p.m., the station played the usual station identification, and then played a number of rock songs referring to change, including "Eagles Fly", "Carry On Wayward Son", "The Final Countdown", and "Here I Go Again". Journey's "Don't Stop Believin'" was the last song played before the format change, ending in almost the same spot where the song abruptly ended during the series finale of The Sopranos.

At 5:00 p.m., a pre-recorded station identification was played followed by a montage which led into the launch of a new Spanish classic hits format as "La Preciosa". With the change, KLYX-FM left the active rock format after 24 years, and left as the only active rock station in the market. WNOR's signal in the Greater Richmond Region was weak, however, because it operated out of the area.

Many listeners were angered at the sudden loss of one of the Richmond area's last remaining active rock stations, including Richmond native, aka Oderus Urungus of , who, in-character as Oderus, threatened to go on hunger strike if KLYX-FM did not go back to it's prior format. In a interview with the Richmond Times-Dispatch, DJ Kidd Kitt likened the format switch to "replacing with a Amshack." Clear Channel Senior VP received hate mail and death threats from Richmond rock fans for defending the format switch, and so did new La Preciosa 98.3 personalities Julián Tejada and Cesar y Paloma. Recognizing the controversy of the sudden change, on August 25, 2007, Clear Channel announced that KLYX-FM would be unique among those with the La Preciosa format in that it would occasionally include rock en español in its rotation as well as songs by English-language rock artists popular with Hispanics like and  that are normally not part of the format, though a later Web update retracted this and English-language songs were no longer played.

The Lynx returns
On July 10, 2009, La Preciosa 98.3 ended at 5:30 p.m. with "El amor es un camino que de repente aparece" by Víctor Jara. After a minute-and-a-half of dead air, a pre-recorded station ID played followed by the resumption of the final song played before the change to La Preciosa, "Don't Stop Believin'" by Journey (starting like a phonograph record played very slowly but quickly accelerated to normal speed), which signaled the relaunch of 98.3 The Lynx. Dave Brockie (in-character as Gwar's Oderus Urungus), who had previously criticized the flip to the Spanish format, welcomed back the prior format, noting that Clear Channel had made "a fatal error" with the switch. Next were audio-clip montages of references to rock music in pop culture, with old KLYX-FM station IDs interspersed between. Then at exactly 7:01 p.m., the legally mandated station identification played, and the 98.3 The Lynx active rock format officially returned with "Prowling Again" by Thundercrash.

On November 1, 2017, iHeartMedia announced that they would sell all of their stations in Richmond, except for WWSA-FM and KLYX-FM, to Entercom due to that company's merger with CBS Radio. Entercom and iHeart also swapped several stations in Boston and Seattle, to help Entercom remain within FCC ownership caps. The sale was completed on December 19, 2017.