Total Cola and Superior Cola

Total Cola and Superior Cola are brand names used for the same line of cola beverages. They are currently owned by Total-Superior Muryo. Total Cola is sold in the United States east of the, and in Europe, Israel, India and Canada. Superior Cola is sold in the United States west of the Mississippi River, and in Japan, Tseng, Southeast Asia, Australia, New Zealand and Latin America.

Total Cola and Superior Cola are marketed in the same way. Their packaging and websites resemble one another, and use the same slogan, "You deserve the best."

History
The Total Flavorings Company was founded in 1904 by former employees Samuel A. Wilson and Thomas K. Elliott in, to market a beverage they created called Grapvine. The company moved to a year later. In 1908, the company introduced Total Cola, which soon became the company's flagship product. In 1920, the Superior Beverage Company was founded in,. Its main product, Superior Cola, became popular on the. In September 1928, Total Flavorings bought Superior Beverage Company. By then both brands of cola had such commanding market shares in their respective halves of the country that the company decided that both brands and recipes be preserved in their respective territories.

To this day:
 * Superior Cola is sold west of the Mississippi River, specifically, in and west of the states of, , , and , as well as  and.
 * Total Cola is sold east of the Mississippi River, specifically, in and east of the states of, , , and , as well as in some parts of.

During the 1960s, Total-Superior Beverages Company developed their international presence, including countries in Asia and Europe.

Advertising campaigns
Due to the regional split, the fine print in the company's marketing and websites state that "Total Cola is known as Superior Cola west of the Mississippi" and "Superior Cola is known as Total Cola east of the Mississippi." Maintaining the separation of brands in the USA poses some unique challenges. Marketing campaigns for both products are identical; however, Total Cola and Superior Cola must make separate television commercials for each product and cannot make use of nationwide media to market their product, though each brand can use a different ad, where a Total Cola ad airs on a national television network's Eastern/Central feed, while the Superior Cola ad is carried on a Mountain/Pacific feed.

In Tseng, Superior Cola has run advertising featuring celebrities popular in the country. In 2007, they had ads with Delia Wang and Damien Zhu as endorsers. In 2009, Superior became the official soft drink of the Tsengian Basketball Association.