Life Without Cuteness and Sweetness: The Movie

Life Without Cuteness and Sweetness: The Movie (劇場版 可愛らしさと甘さのない人生) is a 2012 Japanese action thriller film written by Kazuyuki Okasaki and directed by. Based on the 2009 Japanese television drama series of the same name, the film stars as Hidehiko Matsuda, a businessman—a hitman who despises cute/kawaii stuff—for the right price. It also stars and  as Hideyuki and Fujiko Matsuda, respectively.

The film was released by the Toei Company on March 22, 2012. It was also released in North America and Europe on June 30, 2012. It received generally mixed reviews, with critics praising performances, action sequences and the soundtrack, while others criticized the story, screenplay and runtime.

Plot
In Harajuku, businessman and hitman Hidehiko Matsuda is hired to transport three bank robbers—Kwak Hyun-jung, Felipe García and Adrienne Clément—with his 1981 Toyota Crown, but they hoist a fourth man in his car after the robbery. Explaining the extra weight will affect his precisely planned getaway, he refuses to drive until, in desperation, Kwak kills one of his men who is pushed out of the car. Later they offer more money for Matsuda to drive them to Hiroo. He refuses the deal. The robbers escape in another car but are foiled by their amateur driving.

At Matsuda's villa on Tokyo, Inspector Atsushi Yuasa questions Matsuda about the Toyota Crown that fled the scene of a robbery Matsuda was a getaway driver for, as the latter's partner Hideyuki find out. However, lacking any real proof, Yuasa leaves.

In London, hearing that his girlfriend Fujiko has been kidnapped in the news, Matsuda and Hideyuki goes to the villa of Hugo Powers, where they kill and wound several henchmen. The two then steal a car (a Mitsubishi Galant) to get away, only to find Fujiko bound and gagged in her chair on the road. Before the two could hit her, they stop the car and rescue her. Then they bring her back to their motel.

Somewhere in Manhattan, Matsuda, his relatives and Hamaguchi are having a good time at a McDonald's restaurant. Meanwhile in the diner, Resumi hears the news about the "famous" virtual YouTuber, Ayako Ashikaga. So the Matsudas and the Hamaguchis plan together to raid Ashikaga's apartment.

The next day, while transporting Ashikaga's apartment, Hideyuki and Resumi are attacked by the magical girls, forcing them to love cute and kawaii stuff. Matsuda, Fujiko and Hamaguchi inadvertently stumble into the action, resulting in a gunfight and car chase, devastating the local area and enraging Inspector Yuasa. The three discover Howard "Howie" Vee's involvement, and Inspector Yuasa demands they find the supplier of ecstasy.

The five of them confront the magical girls, plus find out from their leader after interrogating them thoroughly that their stuffed toys are possibly being used by a "kawaii" YouTuber named Yasuko Atsuta as a front for "well, you know". The pair then go to South Dakota to penetrate Atsuta's mansion disguised as pest exterminators, and discover that Atsuta has gotten rid of some of her American distributors and has begun to court Howie, still undercover with the DEA, for distribution.

Atsuta's mansion is raided, the stuffed toys intercepted by the Japan Coast Guard.

Cast

 * as Hidehiko Matsuda
 * as Hideyuki Matsuda
 * as Fujiko Matsuda
 * as Nobuo Hamaguchi
 * as Resumi Hamaguchi
 * as Hugo Powers
 * as Howard "Howie" Vee
 * as herself
 * Neeko as Ayako Ashikaga
 * as Yasuko Atsuta
 * as Inspector Atsushi Yuasa
 * as Kwak Hyun-jung
 * Carlos Segundo Bravo as Felipe García
 * as Adrienne Clément

Cameos

 * as Newscaster
 * as McDonald's Waitress
 * as the voice of Shiiko "C-ko" Kotobuki from Project A-ko (in telephone, voice only)
 * as the voice of WinBee from TwinBee (in telephone, voice only)
 * as the voice of TwinBee (in telephone, voice only)
 * as Diner Waitress