Sunrise (Euroish TV programme)

Sunrise is a Euroish TV programme for TV3. Airing every day from 5:30am to 9am, it features a mix of news, interviews, current affairs and buisness. It is currently the longest running morning news show on Euroish television.

It's biggest rival - broadcast on ETV One - is ETV News at Breakfast, which is a straight news programme.

Format
Currently, Sunrise is primarily focused on hard news - with a heavy focus on national and international news, business reports and political interviews, albeit in a more informal manner than other news programmes and it's main rival, ETV News at Breakfast.

Despite this, Sunrise - particularly after 8am - begins to include lighter elements, such as celebrity interviews, human interest items, lifestyle and entertainment features.

History
Sunrise was launched in January 1990 by TV3. At the time, ERTV had successfully maintained a monopoly on breakfast television with the magazine show Breakfast Time. Whereas that programme was aimed particularly at an adult audience with a mix of hard news, city information, sports, fitness and weather (despite launching as a much warmer proposition until relaunching in 1987), TV3 decided to focus Sunrise towards a family audience.

The programme's initial format was modelled on the highly successful TV-am in the UK, in particular it's flagship programme , and featured celebrity guests, cartoons, current affairs and leisure sections, including a popular fitness slot.

The programme's initial hosts were John Sherry (who had joined the programme after a stint as sportscaster on Three National News) and Carol Patterson. Their light hearted, human approach was popular among viewers, as were Christian Hargreaves - who appeared every Friday discussing the week's television programmes, weathergirl Anna Branning and fitness expert Steven Kerridge - who would do a daily exercise on the programme. Paul Bradby defected from Breakfast Time (having been there from the start) to read the news bulletins.

Sunrise

 * 1990-1995; 7:00am to 8;00am
 * 1995-1998: 6:30am to 9:00am
 * 1998-2006: 6:00am to 10:00am
 * 2006-present: 6:00am to 9:00am
 * April-September 2020: 5:00am to 10:00am

Sunrise Extra

 * 2006-2007; 9:00am to 9:30am
 * 2007-2009; 9:00am to 10:00am
 * 2009-2010; 9:00am to 11:00am
 * 2010-present: 9:00am to 11:30am

Daybreak

 * 1993-1995: 6:00am to 7:00am
 * 1995-1998: 5:30am to 6:30am
 * 1998-present: 5:00am to 6:00am

Sunrise Extra (2009-present)
Sunrise Extra runs for one hour after the main edition of Sunrise, from 9am to 10am. It is of a lighter tone to the main programme, and is regularly presented by Lisa Ashfield and James Ross from Monday to Thursday, with the pair also regularly covering the main programme on Thursdays and Fridays. On Friday mornings, Rebecca Oatley and Claudia Olberman present, with Anthony McDonnell presenting as the main cover/relief host.

Sunrise Extra follows more of a magazine format and is heavily focused on celebrity interviews, entertainment news and rumours. It also features cooking and fashion segments as well as regular music performances. It is heavily linked to This Morning, which follows a similar format and directly follows Sunrise Extra in the schedule.

Sunrise Weekend (2020-present)
In 2020, as part of a shake-up in the TV3 schedule, it was announced that a Sunrise spin-off, Sunrise Weekend, would air on Saturday from 06.00-07.30 and Sundays from 8am to 11am. Like Sunrise Extra, Sunrise Weekend is lighter in tone than its weekday counterpart, with human interest stories, entertainment, cooking and music segments.

Daybreak (1993-present)
Daybreak (formerly Early Sunrise) is an hour long bulletin, launched on 6th September 1993, currently airing at 5:00am on weekdays, presented from the network's Euro City studios by various presenters. The show became Daybreak on 30th August, 2021. Daybreak mixes more serious news with a weather forecast, business and more frivolous and sarcastic elements akin to TV4 News, with topical skits and light-hearted discussion, with most reports and journalists shared with Nightline and the aforementioned TV4 News and from sources including the BBC, ITN, NBC, ABC, CNN and Reuters. It is common for many guests on the day's edition of Sunrise to also appear on Daybreak.

The programme was placed on hiatus during the summer months of 2020 due to the COVID-19 pandemic causing TV3 to downsize it's studio operations, causing the programme to be temporarily replaced by an extended edition of Sunrise with the Early Sunrise on-air team.