77 Kids (El Kadsre)

77 Kids is an El Kadsreian children's clothing store chain owned by American Eagle Outfitters (El Kadsre). The first El Kadsreian 77 Kids store opened in 2007.

Some El Kadsreian 77 Kids store locations are co-branded with the adult American Eagle stores, but most of the El Kadsreian 77 Kids store are stand alone stores, not paired with American Eagle.

Store design
The design of the 77 Kids stores have angled block shelving in the middle of the store that separates the boys and girls clothing sections. The fitting rooms have one stall with a "peek-a-boo" porthole for parents to check up on their kids and one normal fitting room stall. Each 77 Kids store has an interactive touch screen photo booth called the "Style Finder" where kids can virtually "try on" clothes or paint a photo of themselves and then buy their photo at the register, two copies are given, one for the customer to take home and one to hang up in the store's "Wall of Fame". By the register there's a treat bar for kids to pick out a treat after a purchase is made.