List of 77 Kids promotional campaigns (Eruowood)

A list of promotional campaign themes for 77 Kids in Eruowood. The promotional campaign themes occur four times a year except in 2007.

2007

 * There's a New Kid in Town (fall/winter 2007; brand debut)

2008

 * Adventure Awaits (spring 2008)
 * 77 Kids Rock (summer 2008)
 * Brush Up on yer Blues (fall 2008)
 * 77 Holiday 2008 (winter 2008)

2009

 * Soar! (spring 2009)
 * Make a Splash! (summer 2009)
 * Class Act (fall 2009)
 * Holiday Block Party (winter 2009)

2010

 * True Colors (spring 2010)
 * Forever Rad (summer 2010; new logo debut)
 * Lights, Camera, 77! (fall 2010)
 * Snow Way! (winter 2010)

2011

 * Lost in Suburbia (spring 2011)
 * Shred Ready (summer 2011)
 * Electric Youth (fall 2011)
 * Get Up and Glow (winter 2011)

2012

 * Spring Fling (spring 2012)
 * Sea Yourself (summer 2012)
 * School of Radness (fall 2012)
 * Winter Wonderland (winter 2012)

2013

 * Punks and Peace (spring 2013)
 * Dive In! (summer 2013)
 * Superstar (fall 2013)
 * Cheers to You (winter 2013)

2014

 * Rise 'n Shine (spring 2014)
 * Surprise Yer Selfie (summer 2014)
 * Long Live Fun! (fall 2014)
 * Frozen Fiesta (winter 2014)

2015

 * March Radness (spring 2015)
 * Summer Chill (summer 2015)
 * Rockstar (fall 2015)
 * Snow Yeah! (winter 2015)

2016

 * This is what fun looks like (spring 2016)
 * Summer of Rad (summer 2016)
 * Race to School (fall 2016)
 * Glow Yeah! (winter 2016)

2017

 * Squared Away (spring 2017)
 * Come Sea the Light (summer 2017)
 * Gimme Ten! (fall 2017)
 * Winter Dreams (winter 2017)

2018

 * There's a new day dawning (Spring 2018)
 * Make 77 yer style! (Summer 2018)
 * Rise up! (fall 2018; also used by parent brand American Eagle)
 * It's what I want! (winter 2018)

2019

 * Together 77 and you! (Spring 2019)
 * Denim Dreamin' (Summer 2019)
 * Party like it's 1977 (Fall 2019)
 * Blue Winter (Winter 2019)