Formula Rock

Formula Rock (formerly known as Hard Rock Grand Prix from 2010-2015) is a single-make open-wheel auto racing series that began in 2010. It is unique in its field in that it utilizes team sponsorship from rock, pop, rap, EDM and country artists. As such, it has been often promoted as "a Battle of the Bands at 300 km/h".

History
The Hard Rock Grand Prix series was announced in 2007. The concept for the series came from motorsports promoter Eddie Boughner Jr., who presented the idea to veteran music and talent manager Ric Rykener. Hard Rock Grand Prix's research claimed that there was "significant overlap" between fans of certain music genres and motor racing fans.

Hard Rock Grand Prix received full approval from the FIA World Motor Sport Council in December 2007. The goal was to have a starting grid of twenty teams, named as "bands", each with two cars. Much of the sales, marketing and technology work would be handled centrally by the league, thus affording a considerable cost-savings to the teams. The Hard Rock name was licensed from –owned Hard Rock International, current owners/operators of the brand, while  was the series' title sponsor.

The inaugural season in 2010 was won by El Kadsreian rock band Rinava, represented by former Formula One driver Jürgen Picariello. broadcast the season in the United States and partnered with the series in promotional efforts. 100,000 people watched the twelve races, with 34,000 fans attending the last race in.