DOI Soft Hits

DOI Soft Hits (official callsign LDOI) is a commercial soft AC radio station, broadcasting to Laotian City on AM radio and Nationwide on DAB radio.

Launch
The station first launched as LDOI on March 12 1931 by effect from the Sound Broadcasting Act of 1930, making it the first commercial radio station in the Laotianlands, the original frequency of the station was 674 KHz (announced on air as 444 metres).

LDOI moved to it's current frequency of 1521 KHz (announced on air as 197 metres) in 1956, and in 1961 became a top 40 radio station. In 1966, Donald Islington and Sons Inc. sold LDOI to the Newton Broadcasting Company.

In 1969, LDOI launched an FM simulcast and branded itself as DOI Radio.

Split of frequencies
In 1988, DOI Radio split it's frequencies, the FM service remained DOI Radio, whilst the AM service became the soft adult contemporary station DOI Soft Hits.

In 2004, both DOI Radio and DOI Soft Hits were acquired by Corporal plc, with DOI Radio becoming a nationwide network in 2011 and DOI Soft Hits going nationwide on DAB the following year.