WCGA

WCGA (1030 AM, "That Station @ 104.1") is a commercial radio station in. Owned by, it broadcasts an adult hits format. WCGA's studios are located in The Shoppes at River Crossing mall in Macon, and its transmitter site is in near unincorporated. The station operates at 5,000 watts around the clock, although after sunset, it switches to a directional antenna.

The station is simulcast on FM translator station W281AA (104.1 FM), from which its on-air branding originates.

Early years as WWAL
On May 5, 1945, WWAL would launch in Macon. Founded by local businessman Wesley Alton Lennings, WWAL immediately affiliated the NBC Radio Network. Initially like most NBC Radio affiliates, it carried a full-service format. That is until 1951 when Wesley Alton Lennings decided to make WWAL a black-oriented station, the first of its kind in America. The station would receive a companion FM station known as WWAL-FM which launched on May 7, 1959, 2 days and 14 years after WWAL initially signed on. As WWAL-FM was a simulcast of WWAL at the time, WWAL carried Carlton & Carlton for at least 5 years.

Beautiful music as "1030 WCGA"
By 1971, FM radio was overtaking AM radio in popularity. In response, Wesley Alton Lennings dropped the black-oriented format for WWAL-AM, and switch the station to a beautiful music station under the call-letters "WCGA". While sister station WWAL-FM continued to air its black oriented format. Despite ownership changes from EZ Communications, SFX Broadcasting, Capstar, AMFM, and eventually Clear Channel and the beautiful music format dying out in the 1980s and 1990s. WCGA was among the few American radio stations at the time to still carry the beautiful music format.

In 1986, WCGA would start broadcasting miscellaneous programming including weather forecasts, syndicated talk shows, business reports, and select programming from WWAL-FM. The weather meteorologist that was associated with the station for the longest time was Deon Barron nicknamed "Dionysius the Deep", he was well-known for being somewhat serious yet also a bit comedic as he would usually make comedic remarks about the weather and the events occurring around the exact same time. He would retire his job as metrologist in 2004 when the station became a simulcast of WBGJ.

Progressive talk (WBGJ simulcast) as "Air America 690 WBGJ / 1030 WCGA"
On April 1, 2004, one day after sister station WBGJ switched to progressive talk as an affiliate of Air America, WCGA dropped its beautiful music format and, after a brief 1-hour loop of "Thank You for the Music" by ABBA, temporarily stunted as "The Peoples' Radio Station", playing left-wing protest songs (such as "Killing in the Name", "Rockin' in the Free World", "Imagine", "Bring the Noise", "Fight the Power", and "My Brain Is Hanging Upside Down (Bonzo Goes to Bitburg)") and left-leaning comedy routines. This lasted a full day and the entire stunt was revealed to be an April Fools Day prank. However, WCGA did become a simulcast of WBGJ the day after the stunt on April 2, 2004. As being a simulcast of WBGJ, most of WCGA's programming up until that point has since been cancelled and or moved to other stations in Macon. On December 15, 2008, Clear Channel and CBS Radio announced a multi-station swap: WFXM-FM, WWAL-FM, WCGA, and WBGJ-AM-FM in Macon (WWAL-FM and WBGJ-FM were part of the Aloha Station Trust at the time) along with sister stations KHMX and KLOL in Houston would go to CBS Radio, while CBS Radio-owned stations WQSR in Baltimore, KBKS in Seattle, KLTH and KXJM in Portland, Oregon and KQJK in Sacramento would go to Clear Channel. The sale was approved on March 31, 2009, and was consummated on April 1.

Adult hits as "That Station @ 104.1"
On May 15, 2016, citing redundancies with WBGJ after it's flip to sports radio, WCGA signed on a FM translator at 104.1 FM and changed its format to adult hits, branded as "That Station" and broadcasting an eclectic mix of hit songs from multiple genres, including rock, pop, country, hip-hop and R&B, ranging over a multi-decade period from the late-1960s through at least the early-2010s. The first song played under the "That Station @ 104.1" format was "Good Times Roll" by the Cars. Entercom ran a contest in which listeners were invited to submit ideas for a permanent name, but the vast majority of the nominations were to keep the name "That Station". "That Station @ 104.1" is voiced by Howard Cogan, the same voice artist heard on Jack FM radio stations nationwide, such as Entercom sister station in Los Angeles.