Hype

Hype, Inc. (stylized in low caps) is an American technology company based in San Francisco, California. The company is known for the Hypersonic brand. Hype was formed in 1997 as EA Systems before being renamed to Hype in 2000. By 2002, the company was listed on the New York Stock Exchange.

History
In 1997, EA formed a new subsidiary that would manufacture video game consoles, where EA would add their games in, called EA Systems. Their first console, Concord, became a huge success and many toy stores began to sell out of the console. In 1998, their second console, Temple, was released. But after its release, it got low sales and didn't sell that well, so EA Systems discontinued the console 5 months later.

In 2000, EA sold EA Systems, and it was renamed to Hype. In 2001, the Hypersonic brand was established and released its first console, called the Azures. It became a more massive success than the Concord. So in 2006, Hype released another console, called the Cone, to compete with the Wii.