The Jay & Jasmine Show

The Jay & Jasmine Show is a Euroish breakfast radio show presented by Jay Cardle and Jasmine Lawson for The Hits 105 in Euro City, The Hits 100 in Belton and on the national DAB and satellite radio station, The Hits.

The show is syndicated across The Hits network in the late drive slot in a two-hour slot.

The Jay & Jasmine Show is one of the most well-known and prestigious radio shows in the country, albeit is known for causing controversy and outrage for it's scatalogical and heavily sexual sense of humour.

History
The Jay & Jasmine Show commenced on 6 January 2003 on Play 105 in Euro City, replacing The Breakfast Club with Trevor Collingwood. It took less than a year for the programme to become the second most popular breakfast radio show in the city behind The Paul Hewson Show on the national 3FM.

They took over as the presenters of the revamped Hit40ER which took over from The Pepsi Chart Show in January 2004, which in addition to Play was syndicated to other commercial CHR stations, giving Jay & Jasmine a national audience.

A massive boost for Jay & Jasmine came in May 2004, when the programme began to be broadcast nationwide as Play 105 became available on Sky Satellite Radio, as well on the DAB multiplex.

By September 2004, Jay & Jasmine overtook The Paul Hewson Show in the Euro City ratings and made significant gains in the national ratings via nationwide DAB and satellite availability, becoming the no. 1 breakfast radio show in the capital and no 1. digital and satellite radio breakfast show throughout the country. They quickly initiated a "Hewson Lose Some" campaign against 3FM celebrating their ratings victory, and to turn listeners across the country away from 3FM to Play. Hewson hit back with "Jay and Jasmine Are A Joke" on his show, beginning a long and genuine feud that persists to this day. The fued was further exploited when Hewson appeared as the presenter of the Euroish version of The X Factor during it's first two series in 2005 & 2006, alongside Cardle as head judge,

The show began to win prestigious awards at the Euroish Radio Academy Awards, including the "Best Radio Show" award at the 2005 awards.

In September 2014, they announced they were to leave Play at the end of the year to defect to 365 Media's new contemporary hit radio network The Hits, which was to replace the Classic Gold network in the Euro City and Belton regions and the existing DAB station of the same name.

Controversy
Despite the programme's enduring popularity, the show has been the subject of controversial issues over the years. Throughout the programme's 20 year tenure the programme has been criticised for it's perceived bias in regards to political issues, taking a heavily slant to current events in the world, as well as the programme's content and humour being very sexualised, scatalogical and profane, which many believe is unsuitable for it's breakfast time slot when children are very likely to be listening. Jay Cardle is described as an embodiment of the stereotype.

The programme was briefly suspended from broadcast in September 2008, following an incident in which a young couple who were dating at the time were questioned live on air about true love and their sexual history in front of their parents and strapped to lie detectors. After revealing they had sexual experiences, Jay Cardle hurled abuse at the boy & girl, refering to the girl as a "fat slag" and the boy as a "nonce" whilst the parents were paid a reported €5 million to stay silent throughout the feature. The couple were offered a deal to either be given €1 million to split immediately or be deported. They both commited suicide days after broadcast. The Jay & Jasmine Show was heavily criticised for this, with Paul Hewson saying on 3FM "this is a sick manipulation of the broadcast medium" whilst Dave Cook on Liquid News called it an "unthinkable act that defies every level of common sense." Play was fined €500,000, a record amount to this day, and the programme was taken off air until it returned in January 2009, with Trevor Collingwood making a comeback through the Autumn.

Cardle used the programme to gaslight and insult The i Paper's television critic Ian Knetter in 2012 after he filed a negative review for his & Lawson's broadly panned and poorly rated attempt at presenting and starring on television, The Jay & Jasmine TV Show, referring to Knetter as a "bit of a w*nk job", "phony" and "The Twatmaster". Lawson referred to Knetter as a "massive, unashamed piece of filthy rat shit" who "used it as a platform because he doesn't like us and never has" before making derogatory comments about his bisexuality. The following morning, in place of Knetter's column was a page-wide spread from Knetter saying:"'You deserve to be f***ed hard, Jay & Jasmine, being bisexual is nice, you should try it because it's nicer than gaslighting abuse on anyone who offers even constructive criticism on your exploits. I write things about telly for a living and to be honest I never have liked your, because for your living, you drove two young people to suicide and continue to joke about it whilst flinging about derogatory, sick and twisted comments on race and sexuality all because they don't line up to your old fashioned white supremacy shit. Please take a cold hard look at yourselves, get away from the spotlight and never come back because it's clear that you will never improve because clearly the incident back in 2008 failed to knock you bang into order like it really should have done. And to Play 105, just do what you should have done 4 years ago and sack them - if not, just bite the bullet. The variety of 3FM f***ing kicks your formulaic arse anyway'."