Sega Mega Drive in El Kadsre

From 1988 to 1998, all Sega Mega Drive consoles were manufactured in El Kadsre by Sega El Kadsre Ltd., as well as Software Horizons. The console was discontinued in 1998, due to diminishing sales and Sega wanting to put more focus on the then upcoming Dreamcast console. During the last six months, it wasn't uncommon to see sales of the console for only $49.99 EK new, and some Toys "R" Us stores even selling for only $29.99 EK and a few Walmart stores selling units for only $15.99 EK.

The console sold 25 million units in El Kadsre. The El Kadsreian version of the "Genesis Does What Nintendon't" advert, entitled "Mega Drive Does" (shortened to just that because of comparative advertising being illegal in El Kadsre), ending up turning "Mega Drive Does" into the system's slogan in the country.