WHIM-TV

WHIM-TV, virtual channel 16 (UHF digital channel 31), is a Ion Television-affiliated television station licensed to, United States and serving the Central and Western. Locally owned by the Marquette Broadcasting System, it is sister to four radio stations: WHIM (1330 AM), WHIM-FM (98.1 FM), WHDY (101.2 FM), and WYMQ-FM (106.5 FM). All five outlets share studios on Commerce Drive in (shared with the advertising sales offices of Ion Plus owned-and-operated station WUMP-TV); where WHIM's transmitter is also located.

History
On February 11, 1953, WHIM-TV channel 16 in Marquette signed-on as the Upper Peninsula's first television station. WHIM was owned by the Marquette Broadcasting System, who owned WHIM radio, and offered programming from and.

WHIM-TV has been affected by multiple shakeups in the Upper Peninsula market. It dropped DuMont a year after signing-on in 1954, and dropped ABC in 1983, becoming an independent station airing some scrambled programming. ONTV rovided movies, sports, and live events to viewers through a paid subscription and required a decoder to receive ONTV programs.

In 1998, WHIM became a charter affiliate of the PAX network, later known as I and now known as Ion Television.

Programming
Syndicated programming on WHIM-TV includes Family Feud and AgDay.

WHIM-DT2 carries programming from 's network, except for Qubo's paid-programming which WHIM replaces with a late-night block called "Late-Night Retro Toon Theater" featuring programming sourced from,  and Seagrounds Television Partners.

News operation
WHIM's NewsCenter newscasts have routinely ranked as the highest-rated local newscasts in the Upper Peninsula based on Nielsen market share.

The small market nature of WHIM tends to result in a high employee turnover rate with most personalities staying at the station for only a year or two before moving on to a larger market.