3C Playbox

3C Playbox is a Euroish children's television channel owned by EuroMedia. It is the main brand used for TV3 content for audiences under the age of 6.

In addition to a dedicated channel which broadcasts each day from 5.00am to 8.00pm and a 24-hour radio station, 3C Playbox also has a dedicated four-hour strand on the main 3C channel and TV4 every weekday from 9am to 1pm.

History
Before 3C Playbox, there had been a preschool slot on the Club 3 channel known as Clubhouse, which ran from the channel's launch in March 1996 until September 2005. Clubhouse was not shown on TV3 or Channel 4.

The launch of The Fix in September 2005 done away with a preschool-based strand, and preschool programmes were instead show unbranded. This practise remained with the rebrand of The Fix as 3C in January 2011.

As part of the reshuffling of EuroMedia's television units in the Euro Republics in 2019, there were plans to split 3C's preschool programmes into a new brand, though these plans were dropped as a result of the 2020 COVID-19 pandemic, but were revived in 2022.

3C Playbox was announced in September 2022, to become a new brand for preschool programmes on TV3, TV4 & 3C, the first since Clubhouse was merged into The Fix in 2005.