Ruum (fictional)

Ruum (pronounced as "room") is an Azaran clothing and accessories retailer targeting children under 14 years of age owned by Orly.

History
Ruum was launched in May of 1994 as "Orly Jr.", a younger sub-brand to Orly targeting children 4 to 14 years of age. In 2000, Orly Jr. started selling infant and toddler clothing. Orly Jr. stores, meant to be a fun shopping experience for younger children, featured interactive games and activities throughout the stores that children could play with while shopping.

In June of 2015, The Orly Company bought out Ezrani 2 Corp the parent company of the Ruum American Kidswear children's clothing store chain as a result all Orly Jr. stores we rebranded as "Ruum" and all of the interactive games and activities throughout the stores that children could play with while shopping from Orly Jr. were retained after the rebranding.