WJJX-TV

WJJX-TV is a DirecTV-affiliated television station that serves Jackson, MS which began broadcasting in 1961 as a independent station. It broadcasts on channel 44 and is owned by the KIVO Television Group which also owns the other DirecTV affiliate KDLD-TV in Little Rock, Arkansas. In October 2016, WXFM Partnership Inc acquired WJJX-TV, but WXFM Partnership was later acquired by Lava Lamp Entertainment. The station was later acquired by KB Broadcasting.