Bow 100

Bow 100 (official callsign BOW-FM) is a contemporary hit radio station in Welton.

History
Bow 100 began in 1969 as an FM simulcast of Bow Radio, in 1986 they referred to themselves as "Bow-tiful Music" in their Alfasound jingles.

Bow Radio had a promotional mascot named "Brenda the Bow", inspired by Lightning Radio's Lighty the Lightning Bolt, Brenda the Bow was a sentient bow with arms and legs, she was introduced in 1982, but was later retired in 1989.

Bow Radio split it's frequencies in 1990, the AM frequency launched Bow Classic Hits, whilst Bow Radio continued on FM as Bow FM.

Bow FM was rebranded as Bow 100 in 1995, following them beginning to use resings of Z-100 jingles from JAM Creative Productions.