Uran-kun

Uran-kun (Japanese: ウランくん) is a Japanese fictional character created by British company Clever to serve as their mascot for the Japanese market.

The character was created by Max Andrew in order to capitalise on the kawaii culture in Japan and bring more attention to Clever and their brands in the region.

Appearance
He is a young puppy with baby blue fur and blue ears and a blue tail, all shaped similarly to the “C” in Clever’s logo. He also wears a collar with Clever's trademark “Smiling-C” logo on it.

Characteristics
He enjoys entertaining people, playing video games and even likes to cross-dress.

Harle-san
Harle-san (Japanese: ハーレさん) is his father who always goes to work and watches TV at home. He likes to watch action and superhero films and TV shows and likes to sit on the couch and eating food.

Honey-san
Honey-san (Japanese: ハニーさん) is his mother who is the housewife of the family who always wants to make sure that her house is as clean as it is. She’ll always take care of her children when her husband is away from work. She specialises in cooking food for the family.

Orchi-chan
Orchi-chan (Japanese: オルチちゃん) is his younger sister who loves to go to school, watch kids shows on TV, and play with her toys. She’ll throw tantrums when she doesn't get her way.

Blu-tan
Blu-tan (Japanese: ブルータン) is his baby brother who does anything a baby would normally do.

Media
Uran-kun appears in Clever’s Japanese social media accounts as well as his own ones on Twitter and YouTube. On the Uran-kun YouTube account, he is a V-tuber that plays video games from Clever or other game companies and franchises.

He also makes an appearance in Clever's first-person shooter video game Dominate with cosmetics and a weapon skin based around him.

He and his family appear in an anime web series on YouTube called Uran-kun & Family (Japanese: ウランくんと家族), a series of shorts with Uran-kun and his family doing all sorts of things in their lives.