The Masked Singer (Dryicor)

Naamioitu laulaja is a Dryicoran television programme broadcast on Kanal 5 since 2021. It is the local version of the  franchise, originating in South Korea.

Gameplay
12 celebrities dress up in ornate and intrinsically-designed costumes and sing covers of various songs, usually to fit with the costume's theme (for example, "Aave" (Ghost), sung Ghost Town by The Specials in the first series). The show regularly points out the secrecy surrounding the competition: only a select few necessary people know who is in which costume. There are clues everywhere: in the songs and especially in the clue packages preceding the performances, and judges are on hand to try and guess who the celebrities are.

Across 8 episodes the twelve celebrities battle it out to stay in the competition. When each celebrity is knocked out, they reveal their identity.

First few episodes
The 12 celebrities are split into 2 groups of 6 each. They then go into three 1v1 tournaments. The audience then votes for their favourite after each one. The winners are safe until the next episode, while one of the losers is ejected from the competition by the judges. The loser then reveals their identity.

After 6 ejected
When there are 6 performers left, the format changes slightly. The audience now votes for their favourite after all performers have performed. The first four are selected via audience vote: who goes from the two least popular performers is down to the judges. The judges have no influence for the grand final, in which all competitors perform two songs. After double eliminations are introduced towards the end of the series, three are left. Unlike in most versions, in the Dryicoran version there is no sing-off between the two worst-performing contestants.

Reception
Originally rejected by the DLO as being too expensive and DTV, Naamioitu laulaja turned into a surprise hit for Kanal 5, and attracted viewers across crucial demographics. After a successful first series, with ratings averaging a strong 400 000 viewers, a new series was commissioned for 2022. Naamioitu tanssija ("The Masked Dancer"), a spin-off, was also commissioned for 2022, however viewers were not quite as impressed and the show was axed soon after the final.