Into The Groove/Back To Me

Into The Groove/Back To Me is a double A-side single by Kuboian television personality and singer Ericka Streets, released on 19th March, 2002 as the fourth single from her debut album Make Way For Ericka. Into The Groove is a cover of Madonna's 1985 single with the same name, except with new verses, and features vocals from Dan Guseo, Knowledge Power and DJ Kubin. Back To Me is a 1980s new wave-inspired song featuring a verse from Acrobat.

The single charted at number 1 in Kuboia, making Ericka the first Kuboian artist in international chart history to have three consecutive number 1 singles (after "Singing" and "Here We Go"). The single also topped the charts in Jetania (making the single Ericka's third number 1 in the country) and reached the top 10 in several countries. Back To Me received positive reviews from critics, though reviews for Into The Groove were less positive.

Background
After the unexpected success of her previous single, "Here We Go", Ericka wanted to release another single as soon as possible. Ericka had previously recorded Into The Groove with Dan and Knowledge Power back in 2001 - she has described Madonna's original version as one of her childhood favourites, and wanted to create a more modern version of the song, so she got Dan and Knowledge to help her record their own version, with new rap verses.

Ericka planned on releasing Into The Groove on its own, but decided to include it as a double A-side single with Back To Me to avoid repeating older ideas (she had previously released "Mornin' Come (Sun Don't Shine)", her version of "I Got The..." by Labi Siffre). Ericka had recorded her vocals for Back To Me in around early 2001 - Acrobat recorded his verse much later, when Ericka wanted to collaborate with "a loyal fan".

Music videos
The official music video for Back To Me premiered on 29th March, 2002. The video features Ericka and Acrobat performing in a British-style theatre. Near the end of the video, the audience begin throwing pink sponges at the two. It has over 80 million views on YouTube.

The music video for Into The Groove premiered on The Nick Go Breakfast 14th June, 2002. Ericka explained the reason for the video's long delay in a 2003 interview, stating that it was difficult to gather all four artists to shoot a video at the same time. It has over 100 million views on YouTube. According to DJ Kubin, the music video for the song had a budget of €900,000.