User blog:Telco/ER Tonight (then ETV Tonight) “Szechuan Sauce” report - 11th October, 2017

The third season of Rick and Morty began with a convoluted story in which series villain Rick breaks out of prison before breaking up his daughter’s marriage. There’s also a huge battle that includes many Ricks from other dimensions as the story folds back over itself and past seasons, and the whole thing ends with a wonderfully nonsensical speech about how this all happened so Rick can get more of a promotional dipping sauce from McDonald’s. This flew right over the heads of some of the show’s biggest fans, and McDonald’s stepped right up to take advantage of this fact, the result? Chaos.

Rick and Morty superfans, the ones who are giving the show a bad reputation, like to claim about how you have to have a high IQ to understand the show while proving over and over again that they don’t understand the show. Rick wasn’t saying the sauce was important, he was saying that nothing is important. Why not destroy a family over a sauce? Why do or don’t do anything?

Lines of "intelligent" superfans formed around some of the locations with people chanting, “We want sauce!”

At one location, one man got so mad when his local McDonald’s didn't have any of the sauce left, he went into a fit while quoting memes from the show.

[plays this video https://youtu.be/-GC5rAX0xHg]

People shared photos of the riot on social media.

Following Saturday’s antics, McDonald’s apologized on social media and will add more of the sauce to other locations, although many claim they are not the ones who should be blamed.

But these Rick and Morty fans don’t understand anything about this situation. Not the way commercialism stepped in to cash in on nihilism, nor the irony of how they’ve given something intense meaning and value after being told by a fictional character that it had meaning as a way of illustrating that nothing has meaning.

They’ve turned into Fight Club fans who start their own fight clubs, not understanding that the point of the movie is how easily white male anger is co-opted for violence and mindless support of empty and hateful causes.

And they’ve done this due to their love of a show they think makes them look smart or that they feel justifies their loneliness. Maybe they’re not alone because they’re so intelligent, maybe the problem is that they’re the kind of people who would get mad at a fast food place for not having enough sauce. The problems in their life most likely begin and end at that fact. Simply put, the R&M Superfans are just rude.

Tim Jones, ETV Tonight.