Names/content because it's the most important thing when creating a page, if it has little to no content, then it's very meaningless. Having a misleading name for a page makes the entire page meaningless, even know it has content in it, because the name has to represent what the content is showing or else it's meaningless.
Not caring about name/content will make Dream Fiction Wiki and Dream Logos Wiki go downhill. If the owner starts taking the wikis more seriously for content, names and quality, then we will see the two wikis rise back to former glory.