For the chain's operation as whole see 77 Kids (fictional)
77 Kids Azara (stylized as 77kids prior to 2011) is an Azaran children's clothing store chain owned by American Eagle Outfitters Azara.
Some Azaran 77 Kids store locations are co-branded with the adult American Eagle stores, but most of the Azaran 77 Kids stores are stand-alone stores, not paired with American Eagle. The first Azaran 77 Kids store opened in 2008.
- The fun starts here (2008-2009)
- Long Live Fun (2009-present; primary slogan)
- Get Rad, Stay Awesome (2011-present; found on some 77 Kids clothing)
- Rad Clothes for cool kids (2011 used in advertising during the "Stay Rad" promotion)