For the chain's operation as a whole, see 77 Kids (fictional).
77 Kids is an El Kadsreian children's clothing store chain owned by American Eagle Outfitters El Kadsre. The first El Kadsreian 77 Kids store opened in 2007.
Some El Kadsreian 77 Kids store locations are co-branded with the adult American Eagle stores, but most of the El Kadsreian 77 Kids store are stand-alone stores, not paired with American Eagle.
- Long live fun (2007-present; primary slogan)
- Live rad! (2010; used in advertising during the "Forever Rad" promotion)
- Get Rad, stay awesome (2010-present; used on some 77 Kids clothing)