The El Kadsreian version of Animal Planet is a localized version of the American channel of the same name.
The channel favored educational programming such as nature documentaries. In 2008, Animal Planet adopted a more mature programming direction, with an emphasis on aggressive and predatory portrayals of animals, as well as an increase in docuseries and reality programs following animal-related investigations and occupations. Animal Planet rebranded again in October 2018, shifting back towards a more family-oriented direction.
Animal Planet was launched on October 1, 1996; it was created by Junvic Television.
On October 16, 2018, Animal Planet unveiled a new logo, featuring a symbol of a jumping elephant. The new branding symbolizes a new mission of "keeping the childhood joy and wonder of animals alive by bringing people up close in every way." The new branding coincided with the October 28 premieres of Crikey! It's the Irwins (a new series following the family of Steve Irwin) and Amanda to the Rescue.
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