The chain deals in selling merchandise at discounted prices, with the company acquiring much of it's merchandise from fire sales, overstocks, customs seizures, liquidations, bankruptcy courts, and estate sales/liquidations. However, Block 2 also offers new merchandise such as their private label "Caden & Pauly's" brand.
The company was founded in 1975 by New Zealand immigrants Caden Revill (a relative of character actor Clive Revill) and Pauly Taumata in South Comoeys City. The first Block 2 Warehouse was located in the former Ayn Rand Apartments Compound, where each block of apartments/flats was numbered as "Block [number]", and the store retained the nondescript name on the building rather than pay for a new sign. Revill and Taumata began the business to sell items acquired from the estate sale of a local millionaire and the liquidation of a department store's warehouse in Capulco.
Caden & Pauly's
Caden & Pauly's is the private label used by Block 2 since 1987 for some of their new merchandise. Household items for the Caden & Pauly's label are made in China whilst food items for the label are made in Portugal and Thailand.