Bluee Gost: Alternative (BG:A) is an American-Japanese-British-wherever the hell else anim(at)e(d) science fiction isekai dark fantasy wuxia cyberpunk vaporwave action-adventure crime thriller surreal comedy political drama television series created by Bobby Gambino and Patrick Shank for FX. It is the second spin-off of the television series Bluee Gost created by Robert Buttstain after GoAnimate: The Series and the first set within the "confines" of the Bluee Gost "canon". The series is set is in an alternate timeline from Bluee Gost after the events of The Bluee Gost Movie and follows Shanking Sailor, Sailor Bean, and NBC Man as they travel through time and space in search of a justification for their wretched existences.
Talks of a Bluee Gost spin-off came up a long time ago in a galaxy far, far away. The series entered development and was formally announced as Bluee Gost: Alternative in 2022. Joseph Mama (Shanking Sailor), Jason Loveless (Sailor Bean), and Bobby Opal (NBC Man) reprise their roles from earlier Bluee Gost garbagemedia. Several people involved in the production of Bluee Gost returned to work on Bluee Gost, including much of the surviving writing staff, director Yoh Yoshinari, character designer Frank Farter, the entire season 23 audio post-production team, and the janitors at the Blueetoons headquarters. For legal reasons, Robert Buttstain is given an "in-name only" credit as executive producer, despite the fact he is still working at the studio and has every say over production. The series also sees the returns of production companies Gracie Films and Blueetoons, who produced the show alongside FXP and a bunch of other, equally meaningless production companies.
Bluee Gost: Alternative premiered on FX on May 31, 2024, and began streaming the next day on Hulu. Three more seasons and a feature film had already been ordered as part of the stupid modern trend of ordering new seasons of a show that probably doesn't deserve them before the show even premieres because casual entertainment industry crunch culture, with the second season premiering June 7, 2025, the third season in post-production, and the fourth and final season in pre-production. The show has received mixed critical reception but various awards, including an Emmy Award, an ACS Award, two Critics' Choice Television Awards, and two China TV Golden Eagle Awards.
Premise[]
Episodes[]
Season 1 (2024)[]
No. overall | No. in season | Title | Directed by | Written by | Original air date |
---|---|---|---|---|---|
1 | 1 | "Episode 1" | Simon Kinberg | Bobby Gambino & Patrick Shank | May 31, 2024 |
One year after the multiverse imploded and the world was reborn with everyone displaced all over the place, Shanking Sailor, who was abandoned in London, runs for prime minister against BBC Man. Getting increasingly fed up with the population being evenly split between the two candidates, Shanking Sailor assassinates BBC Man and begins searching the multiverse for NBC Man and Sailor Bean. While partying at a nightclub in Tokyo, Sailor Bean drunkenly assassinates Shinzo Abe. After realizing what he has done, he decides to flee the city, drunkenly boarding a plane heading to Toronto after slaughtering the security guards. Meanwhile, in South Korea, NBC Man attempts to survive a zombie apocalypse while trapped on a KTX heading from Seoul to Busan. | |||||
2 | 2 | "Episode 2" | Yoh Yoshinari | Bobby Gambino & Patrick Shank | June 7, 2024 |
Sailor Bean's plane crashes on some godforsaken island in the South Pacific Ocean. There, he meets Dr. Jack Shephard, who shows him how to survive on the island. Growing increasingly bored of Jack, Sailor Bean kills him and swims across the ocean in search of civilization. Shanking Sailor learns from a YTN video that NBC Man is stuck on the train and uses a conveniently placed method of transportation to travel to South Korea to rescue him. While on the train, NBC Man befriends Jin from BTS, who is violently pulled off the train by the zombified Minister of National Defense to complete his mandatory South Korean military service. After losing Jin, NBC Man begins feeling increasingly lonely, and eventually barricades himself in a vacant car and initiates "chat sex" with an anime girl chatbot. Shanking Sailor makes it to East Daegu Station in time for the train to pull in and breaks into NBC Man's car, all as the lives of the passengers hang in the balance. IS THIS TEH END FOR THEM???/?//?///? | |||||
3 | 3 | "Episode 3" | Tommy Wiseau | Bobby Gambino & Patrick Shank | June 14, 2024 |
Sailor Bean conveniently swims to South Korea, where NBC Man and Shanking Sailor are attempting to take shelter in NBC Man's train car. However, some random-ass zombie breaks in and tries to fight Shanking Sailor. Shanking Sailor fights it off and he and NBC Man anxiously wait for the train to pull into its next stop. Then the train catches fire because the writers wanted some conflict. Sailor Bean sees the train and he fucking Hulk-jumps to it because yes. He crashes through the roof and lands in Shanking Sailor and NBC Man's car. Sailor Bean remembers that one of the survival techniques Jack showed him was how to open a portal to another dimension or something IDK neither Bobby Gambino nor Patrick Shank actually knows Lost lore, and he opens a portal to another world using some magic shit I guess IDK this show wasn't well written. | |||||
4 | 4 | "Episode 4" | Vivienne Medrano | Bobby Gambino, Patrick Shank & Bailey Bluish | June 21, 2024 |
Shanking Sailor, Sailor Bean, and NBC Man find themselves in 420 Bluee Gost during the events of the first episode of Bluee Gost. Still angry that Little Boi abandoned him in London, Shanking Sailor pulls out an M9 and shoots Little Boi to death. However, because Little Boi was the heart and soul of the show or some shit, Shanking Sailor, Sailor Bean, and NBC Man start to like fade out of existence or some shit. However, Sailor Bean realizes that science in this show is a crapshoot, and bends the multiverse or some other Legion-type shit so Little Boi was never shot. Sailor Bean scolds Shanking Sailor for a few seconds before Shanking Sailor shoots him instead. Now that Sailor Bean is dead, Shanking Sailor and NBC Man must search for an alternate-timeline Sailor Bean to replace him as a member of their "posse". | |||||
5 | 5 | "Episode 5" | Yoh Yoshinari | Bobby Gambino & Patrick Shank | June 28, 2024 |
Shanking Sailor and NBC Man fail to find an alternate-timeline Sailor Bean to replace Sailor Bean as a member of their "posse" and revive Sailor Bean. | |||||
6 | 6 | "Episode 6" | Tommy Wiseau | Bobby Gambino, Patrick Shank & Ryan Doppler | July 5, 2024 |
Lower the pitch of Bôa's "Duvet" by like 5 semitones and that's basically this episode. | |||||
7 | 7 | "Episode 7" | Vivienne Medrano | Bobby Gambino, Patrick Shank, Ryan Doppler & Keith Catfish | July 12, 2024 |
Shanking Sailor meets Dale Gribble in the middle of the Texas desert. After a night of "hard partying" at a frat house, the two wake up naked in Austin with no recollection of the party. Shanking Sailor gets annoyed of Gribble and murders him. Meanwhile—to give you an idea of how long animation takes—Sailor Bean and NBC Man partake in the overnight challenge, "which is still relevant as of the writing of this episode", hiding in a closed Walmart in California. However, they are caught 59 minutes in by Bryan Singer, who—after being blacklisted from the entertainment industry for getting to comfy with the kiddies—now stocks shelves. They are lifetime-banned from every Walmart ever and meet up with Shanking Sailor in Austin. | |||||
8 | 8 | "Episode 8" | Hiroyuki Imaishi | Bobby Gambino, Patrick Shank & Ryan Doppler | July 19, 2024 |
NBC Man, Shanking Sailor, and Sailor Bean go on a trip to Washington, D.C. While visiting a museum, they touch a historical artifact that takes them back in time to the 1990s, where they encounter FBI Special Agents Fox Mulder and Dana Scully. Mulder and Scully mistaken the three for suspects in a murder case and pursue them. The three then must live a life on the run until they can find their way back to present day. While at a 7-Eleven, they meet Dr. Emmett Brown, who helps them return to present day. After returning to the present, the three find out they are still wanted because time travel, and ultimately erase themselves from the timeline. Luckily, the writers pencil them back in. | |||||
9 | 9 | "Episode 9" | Anthony Russo & Joe Russo | Bobby Gambino & Patrick Shank | July 26, 2024 |
The first half of the episode is framed as an episode of Jimmy Kimmel Live!. Jimmy Kimmel interviews Shanking Sailor, who is promoting his new autobiography, I Wrote This Book Because People Are Totally Gonna Be Interested in My Life Story XD LOL, while making sexual advances toward Kimmel. The second half follows NBC Man and Sailor Bean, whose latest TikTok has gone viral, as they attempt to escape a mob of fans, all of whom are either A) Facebook moms, B) those teenage girls who claim to have some variant of DID where the other personalities are just emo furries or Amity Blight, or C) neo-Nazi skinheads. | |||||
10 | 10 | "Episode 10" | Gabriela Cowperthwaite | Bobby Gambino, Patrick Shank & Bailey Bluish | August 2, 2024 |
NBC Man, Sailor Bean and Shanking Sailor—in another chance to give you an idea of how long animation takes—go to Williamsburg, Brooklyn to see Gotye, "whose mega-hit 'Somebody That I Used to Know' is still atop the charts as of the writing as of this episode", perform in concert. Afterwards, Sailor Bean and Shanking Sailor go for a night on the town, only to bump into Craig Ferguson, who—after leaving The Late Late Show only for every show he hosted from then on to get cancelled faster than you can say "WHAT TIME IS IT GEOFF PETERSON!?"—now drives a Mister Softee truck. They get into a fight somehow and Ferguson chases them through the streets of New York City, wherein they meet—again, to give you an idea of how long animation takes—hitchBOT, "who is still trying to find its way to San Francisco as of the writing of this episode", who activates its time machine function and takes them back in time to the 1990s, wherein they meet The Taskmaster and form an alliance with the Dungeon of Doom. Meanwhile, NBC Man meets up with Dudebro and Hockey Mask Boi, who've formed a cult based around the belief in "a group of gargoyles - stone by day, warriors by night - who were betrayed by the humans they had sworn to protect and frozen in stone by a magic spell for a thousand years, then reawoken in Manhattan when the spell was broken". | |||||
11 | 11 | "Episode 11" | Yoh Yoshinari | Bobby Gambino, Patrick Shank, Bailey Bluish & Keith Catfish | August 9, 2024 |
NBC Man, Dudebro, and Shanking Sailor—after Shanking Sailor finished some exhaustive negotiations with The Taskmaster on "plans for the future"—go out to see Alien: Covenant. On the way to the theater, their van catches fire and explodes in the middle of the street. Luckily, our heroes safely escape... only to realize they have no idea where the hell they are. After drunkenly stumbling their way through San Francisco, they make it to the theater, which Dudebro gets them kicked out of by recording the film to upload it to YouTube. After being arrested for copyright infringement, they are thrown in a jail cell, where they meet Jeffrey Jones, who shows them how to dig a whole in the ground deep enough to get out. When Sailor Bean arrives to bail the three out, they are already gone, and he begins a misguided trek across the multiverse in search of them. | |||||
12 | 12 | "Episode 12" | Gabriela Cowperthwaite | Bobby Gambino & Patrick Shank | August 16, 2024 |
After escaping prison, NBC Man, Dudebro, and Shanking Sailor go to a 2010s One-Hit Wonder Music Festival and meet up with The Taskmaster, who will be the special guest of honor at the festival. The four perform a heavily drunken rendition of "World in Motion" with Meghan Trainor, Redfoo and "the guys who did 'Come With Me Now'". When the performance is booed, The Taskmaster responds by siccing | |||||
13 | 13 | "Episode 13" | Wes Anderson | Bobby Gambino & Patrick Shank | August 23, 2024 |
The music festival ends. While in the van, NBC Man kills The Taskmaster and coerces Dudebro and Shanking Sailor into helping him bury the body. The three check into a motel, where they plot a scheme to "make the multiverse normal again". However, the amount of non-Bluee Gost characters at the KQED party caused a rift in the multiverse or something IDK and warped the timeline. In the "new timeline", NBC Man is the sole owner of Comcast, Shanking Sailor is the president of Mexico, and Sailor Bean is a world-famous A-list movie star. While NBC Man and Sailor Bean are fine with their new lives, Shanking Sailor finds Mexico boring, and tries to convince them to help him fix the timeline. After they refuse, Shanking Sailor gets into a fight with NBC Man and Sailor Bean which ends in Shanking Sailor having his spine snapped and subsequently being hospitalized in critical condition. While Shanking Sailor is hospitalized, NBC Man and Sailor Bean attempt to lead a revolution in Mexico, only to discover that they are wanted by Interpol. In the hospital, Shanking Sailor hallucinates, seeing Barack Obama, who tells him that season 2 will revolve around NBC Man and Sailor Bean overthrowing the United Nations and taking over the world and says that only Shanking Sailor can prevent this. Shanking Sailor ditches the hospital and sets out in search of NBC Man and Sailor Bean, who he now plans on killing in order to save the world. |
Season 2 (2025)[]
No. overall | No. in season | Title | Directed by | Written by | Original air date |
---|---|---|---|---|---|
14 | 1 | "Episode 14" | Yoh Yoshinari | Bobby Gambino & Patrick Shank | June 7, 2025 |
15 | 2 | "Episode 15" | Noriyuki Abe | Bobby Gambino, Patrick Shank & Joseph Mama | June 14, 2025 |
16 | 3 | "Episode 16" | Noriyuki Abe | Bobby Gambino, Patrick Shank & Roberto Gómez Fernández | June 21, 2025 |
17 | 4 | "Episode 17" | Eiichiro Oda | Bobby Gambino, Patrick Shank & David Hayter | June 28, 2025 |
18 | 5 | "Episode 18" | Eiichiro Oda | Bobby Gambino, Patrick Shank, Bailey Bluish & Paul Attanasio | July 5, 2025 |
19 | 6 | "Episode 19" | Jhonen Vasquez | Bobby Gambino, Patrick Shank & David Hayter | July 12, 2025 |
20 | 7 | "Episode 20" | Yoh Yoshinari | Bobby Gambino, Patrick Shank, Bailey Bluish & Paul Attanasio | July 19, 2025 |
21 | 8 | "Episode 21" | Yoh Yoshinari | Bobby Gambino, Patrick Shank & Robert Gómez Fernández | July 26, 2025 |
22 | 9 | "Episode 22" | Li Haoling | Bobby Gambino, Patrick Shank, Bailey Bluish & Stephen Glass | August 2, 2025 |
23 | 10 | "Episode 23" | Eiichiro Oda | Bobby Gambino, Patrick Shank, Robert Gómez Fernández & David Hayter | August 9, 2025 |
24 | 11 | "Episode 24" | Vivienne Medrano | Bobby Gambino, Patrick Shank & Mike Shinoda | August 16, 2025 |
25 | 12 | "Episode 25" | Ben Bocquelet | Bobby Gambino & Patrick Shank | August 23, 2025 |
Production[]
Development[]
In February 2019, Blueetoons founder Robert Buttstain told Entertainment Weekly that Blueetoons Studios was in talks with 20th Century Fox Television—whose parent company, 20th Century Studios, co-owns the Bluee Gost production rights—about producing a Bluee Gost spin-off series, continuing the story from where The Bluee Gost Movie ended. However, the studio was concerned that it might be prevented from doing so due to terrorists threatening to kill the Bluee Gost production team if they made any further spinoffs or sequels. In May 2019, shortly after the finale of the 2015 LogoWorld series aired, executives began discussing ideas for Blueetoons Studios' "next big television project". That July, Buttstain tweeted that "[he] personally [had] lost hope in reviving the show" but incessantly purported that he would make "one more project, brother!" Context was limited. In February 2021, Blueetoons Studios issued a press statement confirming that the terrorists had been killed by way of poisoned pot luck and that they would continue development on the project.
In March 2021, Blueetoons Studios sent its Vice President of Development, Eric Whacker, to solicit pitches for the Bluee Gost spin-off from frequent Blueetoons Studios collaborators. Whacker initially approached Jacksworld creator Jack Summerwood to present a pitch for the series, but Summerwood's desire to create an outright reboot of the Bluee Gost universe led to his pitch being rejected. The studio then approached Jeremy Ballbust, a frequent director, designer, and storyboard artist; he was "flattered" but ultimately declined because he was already too busy working writing Paintball Island 2024, and lacked interest in Bluee Gost regardless. Talks with animator Dominic Starkly ended in a mental breakdown. The studio took a pitch by Cammii & Friends and LogoWorld writer-producer Kirby Chandelier into consideration, and he was quietly slated as a potential showrunner in May 2021. However, Chandelier was removed from the project by that July after being investigated by HR for sexual misconduct allegations. In September 2021, former Bluee Gost writers Bobby Gambino and Patrick Shank voluntarily presented a pitch for the spin-off after writing the Blueetoons film Maggie and Patty's Excellent Adventure due to their "expertise" on the subject of Bluee Gost lore, and also because the executives were impressed with their work on Maggie and Patty's Excellent Adventure. Gambino and Shank had conceived a show set in an alternate timeline from the main Bluee Gost series after the events of Bluee Gost: The Movie, focusing on who they felt were three of the least developed characters in Bluee Gost: Shanking Sailor, Sailor Bean, and NBC Man. In September 2022, Whacker told Scientific American that Blueetoons Studios had worked out a production deal with 20th Television Animation allowing them to move forward with the show.
By November 2021, Blueetoons Studios was developing "at least ten" animated series in various stages of development for various streaming services television networks, set to premiere from 2022 to 2025. In a February 2022 press statement, one of these series was confirmed to be a continuation of Bluee Gost: The Movie titled Bluee Gost: Alternative in pre-production for FX as a co-production with 20th Television Animation. However, in April 2022, Wired announced that due to corporate restructuring at The Walt Disney Company, production was relocated from 20th Television Animation its sister studio, FX Productions. Mina Ramirez-Kane, then the Head of Television Development at Blueetoons Studios, wrote that "numerous" former Bluee Gost cast and crew members were reprising their roles or expecting to reprise their roles for BG:A; however, this did not include Buttstain, who was busy focusing on substance abuse and political rampaging at the time and felt "burnt out" from years of working on the franchise but would receive an executive producer credit per contractual obligations and some dumbass PGA rule nobody but Blueetoons Studios' executives would give a shit about. Later that month, in another dumbass press statement, Blueetoons Studios announced Gambino and Shank as executive producers and showrunners, with James L. Brooks and Alan Fleshburn returning as executive producers, and Yoh Yoshinari, Tommy Wiseau, Vivienne Medrano, and Gabriela Cowperthwaite returning to direct individual episodes. The Russo brothers and Wes Anderson were also confirmed to be directing episodes, and former Bluee Gost writers Peter Greenberg and Kazuki Nakashima were set to return as creative consultant and story editor, respectively. In March 2022, Bailey Bluish, Ryan Doppler, and Keith Catfish joined the series' writing staff.
In July 2022, Sony Pictures Television, PlayStation Productions, Aniplex, BBC Studios Productions, Amazon MGM Studios, TV Tokyo, Duna Media, France Télévisions, Studio Trigger, Studio Khara, WWE Studios, 11:11 Pictures, and BobbyTheBased Productions were confirmed to be producing the show with Blueetoons Studios. In September 2022, Blueetoons further confirmed that SpindleHorse Toons, EuropaCorp Television, Jerry Bruckheimer Television, Point Grey Pictures, Gracie Films, Atomic Monster, Kinberg Genre, Original Film, The ULULU Company, Wonderland Sound and Vision, Brookwell McNamara Entertainment, Wiseau-Films, Maximum Effort, Chuck Lorre Productions, Lord Miller Productions, Ex-Assassins Entertainment, Deedle-Dee Productions, Tollin/Robbins Productions, 26 Keys Productions, Primrose Hill Productions, Loveless Entertainment, Bobby O Filmproduktion, and Whoa Mama! Productions were also attached to the project.
A second season of Bluee Gost: Alternative entered pre-production by October 2022. Writing for its finale had started by December 2022 and concluded in January 2023. In November 2023, it was confirmed that the season's writers would include Joseph Mama (in his first time writing for the franchise since 2007), David Hayter, Roberto Gómez Fernández, and Paul Attanasio. Production of the entire season was completed by January 2025.
Writing[]
Scriptwriting for episodes was initiated in April 2023. By that point, Gambino and Shank had already written Alternative's bible and "basic premises" for all thirteen of the show's episodes. Gambino described his and Shank's roles in the scriptwriting during the first four episodes to CNN:
Basically, Pat and I were the two-man skeleton crew. What that means is Blueetoons picked us up, stuck us in this shitty office in Century City with terrible ventilation that we got as a hand-me-down to us from the OG LogoWorld's dumbass writers and their alumni that stinks like ass, and we would just be forced to sit there and type every episode ourselves with Peter fucking Greenberg breathing down our fucking necks and Kazuki—who's in fucking Japan, on the other fucking side of the world, so he can't even sit with us in the writers' room—just stares into his shitty, standard-def webcam on Teams, subtly judging us.
However, executives were pissed off about "how goddamn long" it was taking to write the show with just Gambino and Shank doing shit themselves, and after the first three episodes, Blueetoons began recruiting co-writers to work on the show, and Gambino and Shank thus ended up with Bluish, Doppler, and Catfish. Gambino concluded that "I honestly wouldn't even mind writing every episode so much if it had better ventilation and we were allowed to reach out for more help and really touch someone much sooner, because this shit wasn't working.
Gambino and Shank put "serious" thought into writing the show and actually thought they could make it make sense. They sought to embrace the "sexy action and intrepid adventure" of the original series while "incorporating beautiful new plot elements and a storyline that will appeal to new demographics and audiences, such as Catholics, Burmese army generals, Eastern European anti-socialists, and MrBeast". As opposed to Bluee Gost's "randomizer" approach to writing, Gambino and Shank sought to "let everything fit into place". Shank conceived the use of the multiverse not only to hop onto the weird 2020s trend of LE MULTIVERSE!!!1! being injected into literally every form of pop culture, but also to frame the story of Alternative and justify the crossovers, as he found the crossovers in Bluee Gost to be "shitty and unjustifiable in retrospect". He stated that this approach was inspired by The X-Files creator Chris Carter's approach to developing his show by justifying the paranormal investigations in Kolchak: The Night Stalker—not that he even actually watched the show, as he just got all his info on it from Gambino, Wikipedia, and the X-Files Wiki on Fandom. Gambino sought to avoid giving the show an unreliable narrator by evening out the amount of screen time each of the three protagonists receives so intensely that he would approach the show's editors to tell them to trim certain scenes in a way that gives them precisely the same amount of time on screen.
In addition to the original show and The Bluee Gost Movie, Alternative also adapts material from and makes references to other Bluee Gost media. While the overall multiverse plot was inspired by the movie and the 2020s MuLTiVeRsE!!1!1 trend, it was also adapted from the video game Bluee Gost Adventure (2010)—whose antagonist, Skary Boi, makes a cameo appearance in the seventh episode. The last three episodes of the first season were very loosely based on the Dark Horse Comics Bluee Gost run, particularly Ryan Reebok and Robbie Schtick's Bluee Gost graphic novels Little Boi Vs. The Sailor Kurse (2011) and Little Boi Vs. An Mystery to Paris. According to Shank, the KQEH party subplot from episode 12 was inspired by the house party 1996 Bluee Gost videogame, which had also been separately referenced in episode 2, when NBC Man asks "What ever happened to you having the fun times like that house party back in the 1996?" [sic]
Of course, this is Bluee Gost, meaning it can only be kept "tame" or "grounded" for so long before the writers lost their minds. And that, they did. After eleven episodes, Gambino and Shank got tired of trying to give this shit an serialized story, abruptly abandoned most the prepared plotlines, and instead decided to just "ad-lib" the story, with looser continuity and more time dedicated to filling the scripts with shit they like and turning the main characters into even worse self-inserts, resulting in the absolute clusterfuck that is the season 1 finale.
Casting and voice recording[]
With the revival's announcement, several voice "actors" from Bluee Gost were revealed to be returning from the original series per contractual obligations, including Alternative's leads: Joseph Mama as Shanking Sailor, Jason Loveless as Sailor Bean, and Bobby Opal as NBC Man.
Animation[]
The first season of Bluee Gost: Alternative was animated in Japan by Gainax's left butt cheek Studio Khara and right butt cheek Trigger. Because both studios were already serving as production companies on the show, they were additionally contracted animation studios to speed production up. However, both studios were "burnt the fuck out" from what little work was required to animate season 1. Starting in season 2, the North Korean SEK Studio and the Chinese Haoliners Animation League assumed animation production duties.
Music[]
Release[]
Reception[]
Critical response[]
The show has received mixed reviews from critics. On Rotten Tomatoes, exactly 50% of 102 critics' reviews are positive, with an average rating of 5.0/10. The website's consensus reads: "GET THE FUCK OFF MY DICK, THAT AIN'T RIGHT." Metacritic, which uses a weighted average, assigned a score of 5/10, indiciating 50-50 I think.
David Ehlrich of IndieWire wrote a positive review of Bluee Gost: Alternative, calling the show his favorite word, "orgiastic", and writing that "the series is rich with sex appeal, flaunting its BDSM and psychedelic influences". Maureen Ryan of Vanity Fair wrote in a review of the series premiere that she found the show "sexy", hailing it as "a beautiful work of art only a god could craft". Lorraine Ali of the Los Angeles Times wrote that Gambino and Shank "flawlessly craft exciting new stories about logos galore, enticing viewers into a world rich with vanity cards and Public Broadcasting Service member station idents". A review in The Independent recommended that viewers "feel your brain turn to mush from this nonsense", adding "With that, I'll do it all over again with the new series of Mrs. Brown's Boys. Whoopee."
The series incorporation of logo humor into the story has particularly been criticized. Peter Travers of ABC News called the series "interesting" but wrote that "episode after episode, the show's logo-based humor occludes the finer aspects of its storytelling". Richard Roeper of the Chicago Sun-Times wrote that the show "lacks a backbone", stating that "it's a significant departure from the original Bluee Gost, as this one only touches upon popular, more mainstream logos", concluding that the show is "a blatant product of corporate homogenization rather than genuine, flesh-and-blood entertainment." YouTuber and escaped convict MovieGuyMike was also critical of the show, calling it "THIS BE SOME STUPID ASS CORPORATE FAT CAT BULLSHIT FUCK LOGOS AND FUCKIN HELL U BITCH ASS MOTHERFUCKERS !!!!" Some nobody from CBR whose name you wouldn't remember if I screamed it in your face wrote, "bro the logos are mid at best and ur grounded grounded grounded grounded for 272,191,833,004 years". However, Matt Zoller Seitz of RogerEbert.com defended the show's use of logo humor in a review Gambino paid him to write, describing it as "no different from the original show's sense of humor" and "actually relevant to the series' story".