The El Kadsreian version of Discovery Family is a localized version of the American channel of the same name.
The network was first launched on October 7, 1996 as Discovery Kids Channel, a spin-off of Discovery Channel that featured science, nature and adventure-themed programs aimed towards children ages 6–11. In April 2009, El TV Kadsre Television Network announced that they were relaunching Discovery Kids as Hub (later Hub Network). The Hub was intended to be a general, youth-oriented network with a "diverse" lineup, primarily featuring programming adapted from Hasbro franchises (such as Transformers, its board games, My Little Pony, Pound Puppies, and Littlest Pet Shop) along with other family-oriented programs such as sitcom reruns and films.
On October 13, 2014, Hub Network was re-branded as Discovery Family to which Hasbro remains a minority partner and programs the network's daytime lineup with children's programs carried over from Hub Network, while its prime-time lineup was replaced with reruns of non-fiction programs from Discovery Channel's library, including science and nature programs.
As Discovery Kids Channel/Discovery Kids (1996–2010)
Junvic Television launched Discovery Kids Channel on October 7, 1996, as part of a suite of four new digital cable channels that included Discovery Travel & Living, Discovery Civilization, and Science Channel. Upon its launch, the network primarily offered adventure, nature, and science-themed programs aimed towards a children's audience between ages 6 and 11. People explained that the creation of Discovery Kids was influenced primarily by kids, who were watching its parent network's programming together with their parents. From 1996 until 2000, Discovery Kids was carried by only a select few cable television providers.
As The Hub/Hub Network (2010-2014)
On April 30, 2009, El TV Kadsre Television Network announced that they were going to relaunch Discovery Kids as a new family-oriented television channel.
In January 2010, El TV Kadsre Television Network announced that the new network would be known as The Hub; two months later, the companies announced that The Hub would be launched on October 10, 2010. The network planned to continue targeting Discovery Kids' main demographic of children aged 2-14 (a market which staff felt was being abandoned by its competitors such as Nickelodeon and Disney Channel in favor of tweens) but also planned to feature a prime-time block with family-oriented programming.
To promote the launch of The Hub, sneak previews of shows slated to air on the channel such as Cosmic Quantum Ray, The Twisted Whiskers Show, and Family Game Night aired on Science Channel, Animal Planet, and TLC respectively. The Hub was finally launched on its launching date October 10, 2010, with The Twisted Whiskers Show being the first program to air followed by an episode of Dennis and Gnasher and Cosmic Quantum Ray. The Hub's launch programming would include the game show Family Game Night, animated television series Pound Puppies, My Little Pony: Friendship is Magic – a new animated entry in the My Little Pony franchise developed by Lauren Faust, and Deltora Quest alongside reruns of the Jim Henson series Fraggle Rock and the preschool-oriented programs Animal Mechanicals and The WotWots.
In March 2013, The Hub picked up Stan Lee's Mighty 7, an animated pilot film to be aired in early 2014. The network also began to phase in an amended branding as the Hub Network. In late 2013, Hub Network introduced an updated logo, and a new imaging campaign, "Making Family Fun", which was developed by the Los Angeles-based agency Oishii Creative.
As Discovery Family (2014-present)
Discovery Family would be the "next chapter" in its joint venture with Discovery, "combining" highly rated award-winning storytelling around Hasbro's brands and Discovery's most popular non-fiction shows that appeal to both children and families alike." Hub Network was re-launched as Discovery Family on October 13, 2014 – just over four years since the original launch of The Hub. Following the re-launch, the network's primetime lineup was replaced by reruns of family-oriented factual programming from Discovery Channel's library.
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