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EKToy is a El Kadsreian toy company based in Capulco. Founded in 1951, EKToy is known for producing Tiny Wheels, Queen of Dawn and also produced the Neo and Dragons toylines on behalf with Mattel, the company which acquired EKToy in 1970.

In 2016, Mattel spun off EKToy and after struggling to avoid insolvency throughout 2017, the company petitioned for bankruptcy and EKToy was sold to Latikuu Edacra (owners of long-time rivals Latikuu), who brought the company out of bankruptcy throughout 2018 and 2019.

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