Upon Magic World's establishment of an exclusivity contract with General Mills, F.U.R. was adapted into breakfast cereal for a second time (following F.U.R. Cereal by Quaker Oats Company in 1988). In this case, a line of cereals (some short-lived and limited edition) was spawned, lasting until the contract ended in 2007.
List of cereals[]
- Crulbog Crisp
- Fauna Flakes
- Faunafrost (originally seasonal)
- Faunafrost Snowstorm (seasonal)
- Karla Krunch