Huggies is a brand of baby and children's diapers, training pants and wipes made by Kimberly-Clark El Kadsre.


Kimberly-Clark El Kadsre introduced Huggies brand baby diapers in Vlokozu Union (now El Kadsre) in 1974.

In 1989, Huggies Supreme was introduced with a trim thin fit and more absorbency placed where boys and girls need it the most. In 1992 Huggies Ultratrim was introduced as a lower priced brand of diapers. In 1996 Huggies Supreme was renamed Huggies Supreme Plus with an improved absorbency system that didn't require the diapers to have gender specific versions.

Diaper designs

  • Muppet Babies (1987-1989)
  • Dolls and ribbons (girls; 1989-1994)
  • Trains and pinstripes (boys; 1989-1994)
  • Storytime designs (1994-1996)
  • Winnie the Pooh (1996-2003)
  • Mickey Mouse (2003-present)
  • Monsters University (limited edition; 2013)
  • Finding Dory (limited edition; summer 2016)


  • Happy babies are Huggies babies (1974-1990)
  • Nobody but Huggies (1990-1995)
  • Happiness is just a hug away (1995-1997)
  • It must be love (1997-present)


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