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A list of promotional campaign themes for 77 Kids in Azara. The promotional campaign themes occur four times a year (except in 2009 where there were only three promotional campaigns that year).

2008

  • The Fun Starts Here! (spring 2008; brand debut)
  • Rock 'n Ready (summer 2008)
  • Neon Jam (fall 2008)
  • 77 Holiday '08 (winter 2008)

2009

  • Shine, Rock, and Roar! (spring 2009)
  • 77 Kidstopia (summer/fall 2009)
  • 77 Holiday '09 (winter 2009)

2010

  • True Colors (spring 2010)
  • Lost in Suburbia (summer 2010)
  • Lights, Camera, 77! (fall 2010)
  • Snow Way! (winter 2010)

2011

  • Stay Rad (spring 2011; new logo debut)
  • Shred Ready (summer 2011)
  • Electric Youth (fall 2011)
  • Get Up and Glow (winter 2011)

2012

  • Spring Ahead! (spring 2012)
  • Sea for Yourself (summer 2012)
  • Back to cool (fall 2012)
  • Snow Yeah! (winter 2012)

2013

  • Spring Into Style (spring 2013)
  • Bike Rally (summer 2013)
  • Peace, Love, 77 (fall 2013)
  • Cheers to You (winter 2013)

2014

  • Urban Renewal (spring 2014)
  • Camp 77 (summer 2014)
  • Jam Session (fall 2014)
  • Surprise Yer Selfie (winter 2014)

2015

  • Rockin' Da Rainbow (spring 2015)
  • Wild Ride (summer 2015)
  • Falling For You (fall 2015)
  • Rad Holiday '15 (winter 2015)

2016

  • Long Live Playtime! (spring 2016)
  • Summer Chill (summer 2016)
  • Blast Off to School (fall 2016)
  • Rad Holiday '16 (winter 2016)

2017

  • March Radness (spring 2017)
  • Glow Yeah! (summer 2017)
  • Squared Away (fall 2017)
  • Give Rad (winter 2017)

2018

  • Make 77 your style! (Summer 2018)
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