A list of promotional campaign themes for 77 Kids in Azara. The promotional campaign themes occur four times a year (except in 2009 where there were only three promotional campaigns that year).
2008[]
- The Fun Starts Here! (spring 2008; brand debut)
- Rock 'n Ready (summer 2008)
- Neon Jam (fall 2008)
- 77 Holiday '08 (winter 2008)
2009[]
- Shine, Rock, and Roar! (spring 2009)
- 77 Kidstopia (summer/fall 2009)
- 77 Holiday '09 (winter 2009)
2010[]
- True Colors (spring 2010)
- Lost in Suburbia (summer 2010)
- Lights, Camera, 77! (fall 2010)
- Snow Way! (winter 2010)
2011[]
- Stay Rad (spring 2011; new logo debut)
- Shred Ready (summer 2011)
- Electric Youth (fall 2011)
- Get Up and Glow (winter 2011)
2012[]
- Spring Ahead! (spring 2012)
- Sea for Yourself (summer 2012)
- Back to cool (fall 2012)
- Snow Yeah! (winter 2012)
2013[]
- Spring Into Style (spring 2013)
- Bike Rally (summer 2013)
- Peace, Love, 77 (fall 2013)
- Cheers to You (winter 2013)
2014[]
- Urban Renewal (spring 2014)
- Camp 77 (summer 2014)
- Jam Session (fall 2014)
- Surprise Yer Selfie (winter 2014)
2015[]
- Rockin' Da Rainbow (spring 2015)
- Wild Ride (summer 2015)
- Falling For You (fall 2015)
- Rad Holiday '15 (winter 2015)
2016[]
- Long Live Playtime! (spring 2016)
- Summer Chill (summer 2016)
- Blast Off to School (fall 2016)
- Rad Holiday '16 (winter 2016)
2017[]
- March Radness (spring 2017)
- Glow Yeah! (summer 2017)
- Squared Away (fall 2017)
- Give Rad (winter 2017)
2018[]
- Make 77 your style! (Summer 2018)