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A list of promotional campaign themes for 77 Kids in Eruowood. The promotional campaign themes occur four times a year except in 2007.

2007

  • There's a New Kid in Town (fall/winter 2007; brand debut)

2008

  • Adventure Awaits (spring 2008)
  • 77 Kids Rock (summer 2008)
  • Brush Up on yer Blues (fall 2008)
  • 77 Holiday 2008 (winter 2008)

2009

  • Soar! (spring 2009)
  • Make a Splash! (summer 2009)
  • Class Act (fall 2009)
  • Holiday Block Party (winter 2009)

2010

  • True Colors (spring 2010)
  • Forever Rad (summer 2010; new logo debut)
  • Lights, Camera, 77! (fall 2010)
  • Snow Way! (winter 2010)

2011

  • Lost in Suburbia (spring 2011)
  • Shred Ready (summer 2011)
  • Electric Youth (fall 2011)
  • Get Up and Glow (winter 2011)

2012

  • Spring Fling (spring 2012)
  • Sea Yourself (summer 2012)
  • School of Radness (fall 2012)
  • Winter Wonderland (winter 2012)

2013

  • Punks and Peace (spring 2013)
  • Dive In! (summer 2013)
  • Superstar (fall 2013)
  • Cheers to You (winter 2013)

2014

  • Rise 'n Shine (spring 2014)
  • Surprise Yer Selfie (summer 2014)
  • Long Live Fun! (fall 2014)
  • Frozen Fiesta (winter 2014)

2015

  • March Radness (spring 2015)
  • Summer Chill (summer 2015)
  • Rockstar (fall 2015)
  • Snow Yeah! (winter 2015)

2016

  • This is what fun looks like (spring 2016)
  • Summer of Rad (summer 2016)
  • Race to School (fall 2016)
  • Glow Yeah! (winter 2016)

2017

  • Squared Away (spring 2017)
  • Come Sea the Light (summer 2017)
  • Gimme Ten! (fall 2017)
  • Winter Dreams (winter 2017)

2018

  • There's a new day dawning (Spring 2018)
  • Make 77 yer style! (Summer 2018)
  • Rise up! (fall 2018; also used by parent brand American Eagle)
  • It's what I want! (winter 2018)

2019

  • Together 77 and you! (Spring 2019)
  • Denim Dreamin' (Summer 2019)
  • Party like it's 1977 (Fall 2019)
  • Blue Winter (Winter 2019)
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