Little 77 is a brand of baby and toddler clothing sold at 77 Kids stores and online. the brand was introduced in 2012.

The sizes of the Little 77 clothes range from newborn to 2 years.

The brand was originally sold online only through the Eruowoodian 77 Kids site. In 2013, select Eruowoodain 77 Kids stores started selling Little 77 branded products in a "carve-out" section.

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