Little 77 is a brand of baby and toddler clothing and toys sold at 77 Kids stores and online. the brand was introduced in 2012.

The sizes of the Little 77 clothes range from newborn to 2 years.

The brand was originally sold online only through the Eruowoodian 77 Kids site. In 2013, select Eruowoodain 77 Kids stores started selling Little 77 branded products in a "carve-out" section.

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