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Lunchables are an Azaran brand of lunch combinations made by the Kraft Foods division of The Azara Company.

History

Lunchables were designed in 1985 by Bob Drane, Tom Bailey, and Jeff James as a way for Oscar Mayer to sell more bologna and other lunch meat. After organizing focus groups of American mothers Drane discovered that their primary concern was time. Working mothers especially were pressed by the time constraints of fixing breakfast for their families as well as packing something for their children to eat at school. This gave Drane the idea of creating a convenient prepackaged lunch featuring Oscar Mayer's trademark red meat. Crackers were substituted for bread because they could last longer in grocery coolers. The cheese was provided by Kraft when Oscar Mayer merged with Kraft in 1988. The design of the package was based on the look of an American TV dinner.

The term Lunchables emerged from a list of possible names for the prepackaged meal that included, among others: On-Trays, Crackerwiches, Mini Meals, Lunch Kits, Snackables, Square Meals, Walk Meals, Go-Packs, and Fun Mealz.

In 1990, two years after Lunchables started being sold in the United States, Kraft Foods Azara introduced Lunchables brand lunch packs in Azara.

Products

Without a drink

  • Ham and American Cracker Stackers
  • Turkey and Cheddar Cracker Stackers
  • Turkey and American Cracker Stackers
  • Bologna and American Cracker Stackers
  • Pepperoni and Mozzarella Cracker Stackers
  • Pepperoni and Cheddar Cracker Stackers
  • Extra Cheesy Pizza
  • Pepperoni Pizza
  • Chicken Dunks
  • Cheese and Salsa Nachos
  • Ham and American Mini Sub
  • Turkey and Cheddar Mini Sub

Fun Pack with drink and treat

Lunchable Drink Treat
All Star Burgers Lunchables Cola (1998-2000), Capri Sun Fruit Punch (2000-present) Chocolate balls (chocolate coin wrapped in sports ball wrappers; 1998-present)
All Star Hot Dogs Lunchables Cola (1998-2000), Capri Sun Fruit Punch (2000-present) Chocolate balls (chocolate coin wrapped in sports ball wrappers; 1998-present)
Extra Cheesy Pizza Capri Sun Surfer Cooler (1996-present) Smarties (1996-2006), Reese's Peanut Butter Cups (2006-2012), Mini Oreo cookies (2012-present)
Pepperoni Pizza Capri Sun Cherry (1996-present) Nestle Crunch bar (1996-2006), Strawberry Jell-O (2006-2012), M&M's Mini (2012-present)
Ham and American Cracker Stackers Capri Sun Pacific Cooler (1996-present) Snickers bar (1996-2006), Oreo Double Stuff cookies (2006-2012), Strawberry Pop Rocks (2012-present)
Turkey and Cheddar Cracker Stackers Capri Sun Fruit Punch (1996-present) Skittles (1996-present)
Turkey and American Cracker Stackers Capri Sun Surfer Cooler (1996-present) Reese's Peanut Butter Cup (1996-2012), Chocolate Teddy Grahams (2012-present)
Bologna and American Cracker Stackers Capri Sun Cherry (1996-2012), Capri Sun 100% Fruit Punch (2012-present) Butterfinger bar (1996-2012), Oreo Dirt Cup (chocolate pudding with Oreo cookie crumbs and mini gummy worms; 2012-present)
Chicken Dunks Lunchables Cola (2003-2006), Capri Sun 100% Fruit Punch (2006-present) Nutter Butter peanut butter sandwich cookies (2004-2006), Hostess Ho-Ho's snack cakes (2006-2012), Gummy Bears (2012-present)
Cheese and Salsa Nachos Capri Sun Splash Cooler (1997-2012), Capri Sun 100% Fruit Punch (2012-present) Strawberry Pop Rocks (1997-2006), Hostess Twinkies snack cakes (2006-2012), Tic Tac Toe Mini Oreo cookies (2012-present)
Pizza Swirls Lunchables Cola (1997-2000), Kool-Aid Bursts Tropical Punch (2000-2006), Capri Sun 100% Fruit Punch (2006-present) Chocolate Frosting with M&M's dessert pizza (1997-2003), Rainbow Nerds (2003-present)
Cheese Pizza and Treatizza Lunchables Cola (2003-2006), Capri Sun 100% Fruit Punch (2006-present) Chocolate Frosting with M&M's dessert pizza (2003-present)
Ham and American Mini Sub Capri Sun 100% Fruit Punch (2012-present) Jell-O Chocolate Pudding with Chips Ahoy! cookie spoon (2012-present)
Turkey and Cheddar Mini Sub Capri Sun 100% Fruit Punch (2012-present) Strawberry Yogurt Bites (2012-2015), M&M's Minis (2015-present)

Mega Pack

Lunchable Drink Treat
Deep Dish Extra Cheesy Pizza Surge soda (1998-2006), Capri Sun 100% Fruit Punch (2006-present) Mars Bar (1998-2006), Kraft Yogurt Grips Strawberry (2006-present)
Deep Dish Pepperoni Pizza Lunchables Cola (1998-2006), Capri Sun 100% Fruit Punch (2006-present) Oreo Double Stuff cookies (1998-2006), Kraft Yogurt Grips Strawberry (2006-present)
Ultimate Nachos with cheese and salsa Lunchables Cola (1998-2006), Capri Sun 100% Fruit Punch (2006-present) Sweet Tarts (1998-2006), Kraft Yogurt Grips Strawberry (2006-present)
Ham & American Mega Cracker Stacker Dr. Pepper (1998-2006), Capri Sun 100% Fruit Punch (2006-present) Cocoa Pebbles Treats bar (1998-2006), Kraft Yogurt Grips Strawberry (2006-present)
Turkey & Cheddar Mega Cracker Stacker Lunchables Cola (1998-2006), Capri Sun 100% Fruit Punch (2006-present) Fruity Pebbles Treats bar, Kraft Yogurt Grips Strawberry (2006-present)

Discontinued products

  • Chicken Sliders (2011-2015)
  • Pizza Dunks (1998-2007)
  • Waffles (1999-2005)
  • Pancakes (1999-2005)
  • Cinnamon Rolls (1999-2005)

See also

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