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MFMY-TV (channel 2) is a television station licensed to Decalburg, Mushroom Kingdom, serving the Decalburg—Victoria market as an affiliate of Central. Owned by Tegna Inc., the station maintains studios on Shapiro Avenue in Decalburg, and its transmitter is located in Onley.
MFMY's facility was the site of the first live television broadcast in Decalburg at 6:10 pm and officially signed on the air on September 22, 1950 as the first station in the area. It was originally owned by the Reeseville News Company, publishers of the Reeseville Daily News and Daily Record (now merged as the Reeseville News & Record). The News Company had put MFMY-FM on the air in 1947, but it shut the radio station down in the early part of the 1950s, eventually selling the license in 1955. The new owner brought it back on-the-air as MFMY-FM (97.1).
Originally a CBS affiliate from its sign on until MSET-TV launched (in 1954), it also initially carried secondary affiliations with NBC, ABC and DuMont. NBC programming moved to MDAL-TV (channel 5) when it signed on in December 1956. MFMY also shared the ABC affiliation with MDAL until October 1962 when MDBJ (channel 7) signed on. MFMY lost the DuMont affiliation when that network ceased operations in 1956, but returning to network affiliation when it decided to affiliate with the then-upstart Central Television Network. By the late 1950s, the station had moved to its current studio facility on Cronkite Avenue, and also built a new transmitter there. In 1980, it built its current tower in Onley.
In 1965, the News Company was bought by what eventually became Landmark Communications. The station was acquired by Harte-Hanks Communications in 1976. Harte-Hanks sold the station to the Gannett Company in 1989.
In October 2012, Gannett entered a dispute against Dish Network regarding compensation fees and Dish's AutoHop commercial-skip feature on its Hopper digital video recorders. Gannett ordered that Dish discontinue AutoHop on the account that it is affecting advertising revenues for MFMY. Gannett threatened to pull all of its stations (such as MFMY) should the skirmish continue beyond October 7 and Dish and Gannett fail to reach an agreement. The two parties eventually reached an agreement after extending the deadline for a few hours.
On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. MFMY was retained by the latter company, named Tegna.
Although its digital signal operates on UHF, MFMY's secondary coverage area in digital is almost as large as that of its former analog signal.
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