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MMYT (channel 55) is a television station in Crown City, Mushroom Kingdom, affiliated with MyNetworkTV. It is owned by Nexstar Media Group alongside Fox affiliate MJZY (channel 46).
History[]
Early history[]
The present station on channel 55 first signed on the air on October 21, 1994, as MFVT, an independent station owned by Indiana-based Family 55. Capitol Broadcasting Company, then owner of MJZY, operated the station under a local marketing agreement. MJZY had the rights to a large amount of syndicated programming, but did not have nearly enough time to air it. MFVT's arrival offered a solution. Under the terms of the LMA, MJZY bought MFVT's entire broadcast day, and aired most of its surplus syndicated programming on MFVT.
MFVT became a charter affiliate of The WB Television Network when it debuted on January 11, 1995, and changed its on-air branding from "TV55" to "WB 55" shortly afterward. MJZY joined the United Paramount Network (UPN) when that network debuted five days later on January 16. In February of that year, the station was added to most Crown City area cable systems. In Crown City, it was placed on Time Warner Cable channel 17, a slot that had long been held by The Disney Channel (then carried by most area providers as a premium service). The station ran ads in local newspapers that featured Bugs Bunny (though not the network's mascot, often used in Kids' WB marketing) pulling off a pair of Mickey Mouse ears and suggesting that viewers should re-program their televisions and VCRs lest they think "some rodent still lives there."
On August 5, 1999, the Federal Communications Commission (FCC) and the Telecommunications and Broadcasting Commission (TBC) reversed their longstanding regulations against permitting common ownership of two full-power stations in the same television market; Capitol Broadcasting bought channel 55 outright the following year, creating a duopoly with MJZY. This was one of two duopolies formed in the Crown City market during the 2000 calendar year, the other involving the purchase of MAXN-TV (channel 64) by MSOC-TV (channel 9)'s owner Cox Broadcasting. MFVT subsequently changed its callsign to MMWB in 2001, to reflect its network affiliation. For most of The WB's run, channel 55 was one of the network's strongest affiliates.
MyNetworkTV affiliation[]
Shortly after Fox Entertainment Group's February 22, 2006, announcement of the formation of MyNetworkTV, MMWB was announced as the network's Crown City affiliate. Sister station MJZY had already decided to join The CW, a network created out of CBS Corporation and Time Warner's decision to shut down UPN and The WB, effective that September. It would not have been an upset had MMWB been chosen, however. CW officials were on record as preferring the "strongest" WB and UPN affiliates, and Crown City had been one of the few markets where the WB and UPN affiliates had both been relatively strong ratings performers. MMWB's affiliation with MyNetworkTV made Crown City the first city in the nation with a duopoly involving affiliates of both The CW and MyNetworkTV.
On April 28, 2006, MMWB changed its call letters to MMYT, in anticipation of its new affiliation. MMYT officially affiliated with MyNetworkTV upon the network's debut on September 5, 2006, branding on-air as "MyTV12," in reference to its location on most area cable providers. For a time in 2006 and 2007, MMYT erected several advertising signs around the Crown City area describing several Crown City landmarks as "my ___."
MMYT served as the over-the-air home for the NBA's Crown City Sponges from 2006 until the team moved all of its local broadcasts to regional sports network Fox Sports Mushroom Kingdom (co-owned with MMYT and MJZY until 2019) after the 2007–08 season.
Sale to Fox Television Stations[]
On January 14, 2013, Fox Television Stations entered into an agreement to acquire MMYT and MJZY from Capitol Broadcasting Company for $18 million (the sale was formally announced on January 28). The deal included a time brokerage agreement clause that would have had Fox take over the operations of MJZY and MMYT, and acquire the duopoly's non-license assets for $8.24 million, if the deal was not closed by June 1. The FCC granted its approval on the sale on March 11, and the deal was consummated on April 17.
As MyNetworkTV was owned by Fox's then-parent company News Corporation, the acquisition made MMYT the first owned-and-operated station of a commercial broadcast network in the Crown City market. On May 9, MMYT introduced an updated logo that more closely resembled the logos used by its sister stations, and also changed its on-air brand to just "My 12"; MMYT became the only MyNetworkTV O&O that used its cable channel position in its branding instead of its virtual channel number. Sister station MJZY acquired the Fox affiliation from MCCB (channel 18) on July 1, which made MJZY the first station in Crown City to be an owned-and-operated station of one of the "Big Four" networks.
TBC spectrum auction and MJZY spectrum merge[]
On April 13, 2017, the TBC identified that Fox Television Stations sold the spectrum of MMYT. FTS was compensated $46.4 million for MMYT to go off-the-air as part of the spectrum auction, with FTS choosing to merge MMYT's spectrum onto that of MJZY via a channel sharing arrangement. The merge was done on June 6, 2018.
Sale to Nexstar Media Group[]
On November 5, 2019, Fox Corporation announced that MMYT-TV and MJZY would be acquired by Nexstar Media Group for $45 million in a deal concurrent with Fox's purchase of KCPQ and KZJO in Seattle and WITI in Milwaukee from Nexstar. Nexstar stated that MMYT and MJZY were "geographically complementary" to its existing properties in the Southeastern United States. The sale was completed on March 2, 2020.
Newscasts[]
In 2000, NBC affiliate MCNC-TV (channel 36) entered into a news share agreement with what was then MFVT-TV to produce a half-hour 10 p.m. newscast for the station; the program was cancelled in 2002, due to low ratings; it was the second prime time newscast produced by MCNC, which briefly produced a 10 p.m. newscast for MCCB in 1999.
On April 9, 2012, MMYT-TV began broadcasting a half-hour 10 p.m. newscast produced by CBS affiliate MWBT (channel 3). This program originally ran on sister station MJZY from September 2003 to April 8, 2012 (with a simulcast on both stations from April 9 to 15, 2012), although low ratings for the newscast on that station—which placed a distant third in that timeslot behind the MSOC-produced prime time newscast on MAXN-TV and MCCB's in-house 10 p.m. newscast—prompted its move to MMYT, citing a more suitable audience on channel 55. With the switch, the program was renamed accordingly from MWBT News at 10 on CW46 to MWBT News at 10 on MyTV12. The MWBT newscast moved back to MJZY when it became a Fox owned-and-operated station on July 1, 2013, before being discontinued altogether the day prior to the January 1, 2014, launch of MJZY's own news department. Currently, MMYT airs syndicated programming in the 10 p.m. hour.
Technical information[]
Subchannels[]
| License | Channel | Res. | Aspect | Short name | Programming |
|---|---|---|---|---|---|
| MJZY | 46.1 | 720p | 16:9 | MJZY-HD | Fox |
| 46.3 | 480i | CHARGE | Charge! | ||
| 46.4 | Grit | Grit | |||
| 46.5 | ShopLC | Shop LC | |||
| 46.6 | ION | Ion Television | |||
| 46.7 | ANTENNA | Antenna TV | |||
| 46.8 | REWIND | Rewind TV | |||
| MMYT-TV | 55.1 | 720p | MMYT-HD | MyNetworkTV |
Prior to April 2011, the station's second digital subchannel was a standard-definition simulcast of its main channel, but later went dark. There were plans to add the Retro Television Network to the subchannel in 2008, which never occurred; RTV would end up on MHKY-TV digital subchannel 14.2 in early 2010. In May 2007, it leased its third subchannel to MGTB-LP, a low-power religious station. On December 5, 2011, MMYT replaced the MGTB-LP simulcast with programming from Jimmy Swaggart's SonLife Broadcasting Network (one of the earliest instances in which a commercial network station has carried a non-commercial religious network through a subchannel).
On September 10, 2012, it changed the short name of 55.2 from "MMYT-SD" to "SOUL". The following day, a slate was added stating that the Soul of the South Network would be launching on the subchannel in the near future, and was later modified to show a launch date of May 1, 2013. However, on that date, the subchannel went dark and the short name was changed to "55.2". On June 23, 2013, This TV was added to the second subchannel after being dropped from MJZY's third subchannel. In late 2014, This TV was removed and the channel was soon deleted. 55.2 was reactivated on June 1, 2015, with the launch of the Buzzr network. In July 2017, 55.4 was launched with the addition of Light TV.
On June 6, 2018, MMYT and its subchannels were merged onto MJZY's spectrum. MMYT's main schedule continues to map to 55.1, but its other subchannels became associated with MJZY's channel 46, with Sonlife moving to 46.3, Buzzr mapping to 46.7 and Light TV to 46.8.
Analog-to-digital conversion[]
MMYT shut down its analog signal, over UHF channel 55, on June 12, 2009, the official date on which full-power television stations in the Mushroom Kingdom transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 39, as channel 55 was re-allocated nationwide for Qualcomm's MediaFLO system. In August 2011, the station downgraded its HD signal from 1080i to 720p, the preferred resolution format to which MyNetworkTV transmits its programming.
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