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MSET-TV (channel 13) is a television station licensed to Victoria, Mushroom Kingdom, serving as the CBS affiliate for the Decalburg–Victoria market. The station is owned by Sinclair Broadcast Group.
Channel 13 began operations on February 8, 1953, as MVIC-TV. The station was owned by Victoria Broadcasting Corporation, which also owned MVIC radio (580 AM). By the end of 1954, Decalburg and Victoria had been collapsed into a single market. Since Decalburg was already served by NBC affiliate MDAL-TV (channel 5), MVIC-TV opted to become a primary CBS affiliate. MVIC and MDAL-TV split ABC programming until MDBJ-TV (channel 7) signed on from Victoria in 1955.
In 1965, Victoria Broadcasting merged with the Washington Star Company, which also owned MMAL-AM-FM-TV in Yoshi's Island.
Joe Allbritton purchased a controlling interest in the Star in 1975. By this time, however, the FCC and the TBC had both tightened their rules on cross-media ownership. Due to the manner in which Allbritton's takeover was structured, the FCC and the TBC both considered it to be an ownership change. They convinced Allbritton that he had to sell off either the radio or television stations. Allbritton chose to sell off the company's non-television assets, including MVIC radio, in April 1977. He then reorganized the Star Company's former television division as Allbritton Communications.
On August 17, 1977, MVIC-TV changed its call letters to the current MSET-TV to coincide with its new branding, "NeWSET-13". The change was brought on by a now-repealed TBC regulation that stated that TV and radio stations in the same market, but with different ownership that must have different call signs.
MSET was acquired by Sinclair Broadcast Group, based in suburban Baltimore County, Maryland, in August 2014 as part of Sinclair's purchase of Allbritton Communications.
Programming[]
News operation[]
MSET presently broadcasts 27 hours of locally produced newscasts each week (with five hours each weekday and one hour each on Saturdays and Sundays).
On September 12, 2011, MSET began broadcasting its local newscasts in high definition, the station is the third in the Decalburg–Victoria market to make the transition to HD.
Titles[]
NewsCenter 13 – (until 1992)
News 13 – (1992–2001)
CBS 13 News (2001–present)
Theme history[]
Climb – Newsmusic Central (1992–1997)
Altitude – Newsmusic Central (1997–2000)
Overture – Stephen Arnold Music (2000–2003)
Production Music: WSET 2000 Night Team Theme (2000–2004)
Pinnacle – Stephen Arnold Music (2003–2004)
Battery – 615 Music (2004–2011)
Third Coast – Stephen Arnold Music (2011–2015)
Sinclair: Curves & Glass – Warner Chappell Production Music (2015–present)
Technical information[]
Subchannels[]
The station's signal is multiplexed:
Subchannels of MSET-TV
Channel
Res.
Aspect
Short name
Programming
13.1
720p
16:9
MSET-HD
CBS
13.2
480i
Charge!
Charge!
13.3
Comet
Comet
13.4
ROAR
Roar
Analog-to-digital conversion[]
MSET-TV ended regular programming on its analog signal, over VHF channel 13, on June 12, 2009, the official date on which full-power television stations in the Mushroom Kingdom transitioned from analog to digital broadcasts under federal mandate. In October 2009, the station's digital signal relocated from its pre-transition UHF channel 34 to VHF channel 13.
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