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The Matsushita family is an El Kadsreian family whose collective fortune makes them among the richest families in the world. The majority of their wealth derives from the heritage of Ryouichi Matsushita, who was the founder of El TV Kadsre.

As of 2019, the Matsushita family, through either the entire family or seperate members, own nearly 150 companies including El TV Kadsre Television Network, Banushen Media Corporation, Matsushita Bank and many others and are worth a combined of total of US$7.5 trillion, approximately 35% of El Kadsre's GDP..

The family are considered unofficially royal due to their succession line.


Early Years

The First Golden Age

The Dark Age

In the 1970's, the family began to suffer loss due to mass investment in unneeded projects. In 1979, they sold El TV Kadsre Television Network to the government-owned Vlokozuian Media Union after declaring bankruptcy. They went on to meet the former Viva Inc. CEO Paul Friswell and formed Banushen Media Corporation. In 1980, they formed their own broadcasting fee known as MatsuMedia.

The Silver Age

The Second Golden Age

On July 13, 1996, MCA put El TV Kadsre Television Network up for sale. After dueling bids from the family, Qatar Petroleum, Carlton Communications, News Corporation and Kentsei over the course of the day; the family's bid was accepted and they got El TV Kadsre back after nearly 20 years of not owning it.

After El TV Kadsre and Banushen Media Corporation terminated their respective partnership deals with Regal Group Network and Viva, Inc., they signed a partnership deal with each other. Thus, El TV Kadsre and Banushen, now the Matsushita family's biggest brands in entertainment, became even more successful due to sharing of resources and their powerful marketing campaigns.

The El TV Kadsre/Banushen 2000's

The Third Golden Age


First generation

Second generation

Third generation

Fourth generation

Fifth generation

  • Antanico Matsushita Jr.
  • Kohaku Matsushita
  • Tomomi Matsushita
  • Akemi Matsushita
  • Shirou Matsushita II
  • Kosuke Matsushita
  • Mayu Matsushita