The Matsushita family is an El Kadsreian family whose collective fortune makes them among the richest families in the world. The majority of their wealth derives from the heritage of Ryouichi Matsushita, who was the founder of El TV Kadsre.
As of 2019, the Matsushita family, through either the entire family or seperate members, own nearly 150 companies and are worth a combined of total of US$7.5 trillion, approximately 35% of El Kadsre's GDP..
The family are considered unofficially royal due to their succession line.
The First Golden Age
The Dark Age
In the 1970's, the family began to suffer loss due to mass investment in unneeded projects. In 1979, they sold El TV Kadsre Television Network to the government-owned Vlokozuian Media Union after declaring bankruptcy. They went on to meet the former Viva Inc. CEO Paul Friswell and formed Banushen Media Corporation. In 1980, they formed their own broadcasting fee known as MatsuMedia.
The Silver Age
The Second Golden Age
On July 13, 1996, MCA put El TV Kadsre Television Network up for sale. After dueling bids from the family, Qatar Petroleum, Carlton Communications, News Corporation and Kentsei over the course of the day; the family's bid was accepted and they got El TV Kadsre back after nearly 20 years of not owning it.
After El TV Kadsre and Banushen Media Corporation terminated their respective partnership deals with Regal Group Network and Viva, Inc., they signed a partnership deal with each other. Thus, El TV Kadsre and Banushen, now the Matsushita family's biggest brands in entertainment, became even more successful due to sharing of resources and their powerful marketing campaigns.