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Nickelodeon, formerly Niik, is a Bycian children's pay television channel owned by ViacomCBS Networks EMEAA, a subsidiary of ViacomCBS. It is the Bycian localized version of the American television channel of the same name. It was launched in 2005 as Niik, replacing the Italian feed in Bycia. Its major competitors are Cartoon Network, Dûx Toon, ByNet Family, and Gulli Bóšia.

History

On November 1, 2004, the Italian feed of Nickelodeon was launched. It was also provided to Bycians. There were plans by Renešansi TV to launch a localized Bycian Nickelodeon. At the time, the only local channel aimed towards kids was Dûx Toon.

A year later, Viacom approved the proposal to launch a Bycian feed of Nickelodeon. It was officially launched on November 1, 2005, but as Niik. Renešansi TV's head at the time, Andŕéško Keju, said that 'Niik' was more easier to remember and the name alone could attract more viewers. It was the only Nickelodeon feed to be branded differently. SpongeBob SquarePants made its premiere in Bycia the same day.

During its first days, Niik flopped, and went downhill on January 2006. It was almost shut down after extremely low ratings on May 2006 until the channel started to air commercially successful shows, like aforementioned SpongeBob SquarePants and The Fairly OddParents, continuously throughout the day. On May 1, 2007, Niik Jr. block was launched, and aired every weekday morning, but was later converted to a channel in 2010.

In 2008, the Power Rangers franchise made its debut in Bycia after it was banned by the Bycian Media Authority for excessive violence. Power Rangers Ninja Storm premiered on Niik on February 10, 2008, on its Niik Akšôn block. Prior to that, Power Rangers was aired in Bycia through the Italian feed of Jetix.

On March 2009, the channel started to broadcast on free-to-air television, to gain more viewers. It severely competed with Cartoon Network, which entered free-to-air television a month earlier.

On April 10, 2010, Niik was officially renamed to Nickelodeon, and adopted the new 2009 branding. The channel was still colloquially called Niik, and Niik was still used as an on-screen logo branding, until 2016 when the Niik branding itself was discontinued.

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