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PhiNet is a Filipino free-to-air commercial television network owned by Trinome Media.
History
Before PhiNet
Brothers Juan and Nathan were thinking of a third network to compete with ENetwork and VGC. They made a media company called PhilMedia and went to NTC to register a station now called PhiNet. It took 1-2 months to build some buildings for PhiNet in Philippines. But it was scheduled to broadcast on May 21, 1980. However, the brothers abandoned the company, and sold PhiNet to Eastman Media.
Early years
PhiNet started broadcasting on May 21, 1980, at exactly 6am. It broadcasted cartoons, movies, and syndicated programming that time. Formerly owned by Eastman Media, PhiNet raised on the ratings, No.2 beating ENetwork all the time. One week later, it started newscasts during morning, noon, and evening called News @ PH. On June 10, 1980, ongoing President Ferdinand Marcos and PhiNet have an agreement to air Palarong Pambansa in PhiNet. It still airs up to this day.
In 1985, MGM and PhiNet made an agreement to air MGM shows on PhiNet, Tagalog dubbed. It still airs today after te sale of most of the pre-April 1986 MGM library to Turner and eventually, Warner Brothers.
Downfall (1987-1995)
The period saw as a major decline for PhiNet as its resources became outdated and endured major mismanagement which led to the network either shutting down or selling its stations. From being number 1 in the ratings, PhiNet's ratings slumped into No.6, due to the growth of other networks/independent stations. Some blocks were axed, such as the MGM block.
In 1987, they also lost DXCQ-TV in Surigao City, one of their strongest affiliates, when that switched to CBS. DXCQ cited PhiNet's forcefulness into removing English-language programming from their schedule, including English newscasts and The Stock Market Observer.
On the same year, Eastman established a subsidiary called PhiNet Owned Stations, which will control the PhiNet O&Os.
Making the way to the top; Telenovela Dominance
On 1995, it started to recover in primetime ratings, beating other stations. It made the way to No.4, it helped PhiNet to challenge ENetwork for third place in total day ratings.
In 1996, PhiNet started broadcasting telenovelas, as it is popular back then. This made PhiNet make the way to the top again.
Eastman went defunct; acquired by Trinome
In 1999, Eastman filed a Chapter 11 bankruptcy, and it will sell the assets Eastman owned. Trinome acquired the assets including PhiNet.
No.1 in ratings (2009-present)
In 2009, it was no.1 unexpected to Den Serran and the staffs of PhiNet. One day later, a special was made about the history of PhiNet, and a Thank You Message by the brothers who formerly setted up the station and Den Serran, Sr.
On 2020, PhiNet celebrated its 40th anniversary.
On April 9, 2020, they introduced a new logo. Upcoming teasers are on commercial breaks about the new logo before April 9.
Programs
List of programs broadcast by PhiNet
Schedule
Stations
O&Os
- DWPN-TV 12 Manila
- DWPZ-TV 16 Pampanga
- DZRL-TV 2 Dagupan
- DYXE-TV 5 Palawan
- DYPN-TV 15 Cebu
- DXPN-TV 10 Davao
- DXPW-TV 5 Surigao City
- DZBH-TV 12 Baguio
Affiliates
- DZPE-TV 3 El Cuerpo
- DZPJ-TV 4 Isabela
- DWTX-TV 7 Laoag
- DZPM-TV 18 Morozlon
- DWGI-TV 2 Aguilan del Oeste
- DWRQ-TV 3 Naga
- DZBK-TV 8 Batangas
- DYXF-TV 19 Iloilo
- DYNN-TV 30 Bacolod
- DYEX-TV 44 Tacloban
- DXXI-TV 21 Davao
- DXIP-TV 2 Butuan
- DXPK-TV 23 Zamboanga
- DXPL-TV 25 Cagayan de Oro
Former stations
- DXCQ-TV 11 Surigao City
- DXMS-TV (now DXXL-TV) 3 Surigao City (O&O)
Slogans
- 1980-1985 - Every Filipino's Dream
- 1985 - Maraming Salamat Po Mga Filipinos!
- 1985-1987 - Andito Lang Kami sa Telebisyon Mo!
- 1987-1990 - Andito Lang Kami!
- 1990 - PhiNet @ 10
- 1990-1994 - PhiNet, Let's All Be There
- 1994-2003 - Ang PhiNet Mo
- 2000 - Salamat sa 20 Years, Kaibigan!
- 2003-2007 - Ang Bagong Pilipino (based on IBC's 2003 ident)
- 2005 - PhiNet on 25!
- 2009-2016 - Filipino's One
- 2010 - Happy 30 Years, Still the One
- 2017 - Laging Andito sa mga Filipinos
- 2017-2019 - We're With You on PhiNet (still used on stations)
- 2019-present - Be Local. Be PhiNet
- 2020 - 40 Years in Philippine TV
Gallery
Trivia
- On the 1980s, it is on No.2 because it is broadcasting alot of FPJ movies, which is popular that time
- PhiNet is one of the two Filipino networks that does clock idents, alongside with ENetwork.