Pira Kids, also known as Pira Kids Channel, is a kids channel in Piramca owned by Pira TV Group. It was the first kids' channel in Piramca. ETVKK broadcasts for 24 hours-per-day on Freeview, cable, IPTV and digital satellite. Pira Kids is primarily aimed at viewers aged 7-28 (including kids, teens and young adults); a sister channel known as Pira Preschoolers serves a preschool (viewers aged 1-6) audience.
Pira Kids broadcasts for seventeen hours-per-day from 6:00 a.m. to 11:00 p.m. on Freeview, cable, IPTV and digital satellite.
The channel was launched on digital television as a spin-off of the television programming block of the same name on November 1, 1998, with initial presenters Jim Boshin and Marie Hanning. The first program aired was Lucky Luke.
In 2008, it was launched on Freeview digital terrestrial television.
Main article: List of programs broadcast by Pira Kids