The El Kadsreian version of Pivot is a localized version of the defunct American channel of the same name.
The launch of Pivot was announced on March 27, 2013, and is described as a "disruptive TV" service, focusing on social advocacy. The channel took over the space held by two Participant Media–owned channels, Halogen TV and the Documentary Channel, giving Pivot an initial subscriber base of about 40 million cable and satellite television homes. The channel launched on August 1 at 6 a.m. with a rendition of the song that launched MTV in 1981 (coincidentally, also on August 1), "Video Killed the Radio Star" by The Buggles, by several indie music artists, followed by a brief introduction to Pivot by Participant Media founder Jeffrey Skoll, and the first program, the 2010 documentary ReGeneration.
With the launch, Pivot became the first television channel to offer broadband-only subscriptions that allows live streaming of the linear channel and video on demand offerings without requiring a subscription to a pay television service. It was later announced that NeuLion had been selected to design and deliver the new cable network's downloadable interactive app which allows Pivot's content to be delivered to multiple digital devices. It offers its entertainment programming, live and on-demand, to authenticated pay TV subscribers and broadband-only subscribers.
When its American counterpart closed, it was sold to NBCUniversal.
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