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The PlayStation (AKA PlayStation 1 and PSX) was released in El Kadsre on December 3, 1994 (the same day as the Japanese launch) and is manufactured by Approach Software. El Kadsre has its own PS1 models which were released in the El Kadsreian Islands, that include SPH-1003, SCPH-2000, SCPH-5504, SCPH-5553, SCPH-7004, SCPH-7504, SCPH-9004 and SCPH-104.

Marketing

Ps1ek1997

A screenshot of TV commercial (1997-2000)

In 1997 to 2000, the European of PlayStation marketing was brand campaign of El Kadsre through TBWA El Kadsre City Inc., with a TV, magazine, and billboards ads that create of mystery around the four symbols on the PlayStation pad. Four scenarios illustrate the power behind the symbols - triangle, circle, cross, and square.

The Sony campaign is spilt between brand and product advertising to target people without PlayStations and present a consistent brand image across El Kadsreian Islands, Europe and Oceania.

See also

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