On February 12, 1996, Regal Group Network purchased Sentan Central Television and it was renamed to Seven. The channel frequencies moved from Channel 9 to 7.
The new logo was launched on September 1, 2000.
On October 6, 2014, The new logo was released and renamed as Seven.
On September 26, 2016, The new logo was released and the channel was renamed to STV.