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Ned or Dave shows his recently bought pony (or buys a happy meal in some episodes or he goes outside to check his mailbox in some episodes), then he shows what the toy or toys can do and, that's all.
It has been controverted between 1982 and 2010 for promotion, using logos and music without authors' permission. It has been resolved in 2010 when Dave, Ned's son buyed rights for using music and promoting mlp.
The 2 pilot episodes were shot in a bad quality 16mm film and then transferred with telecine to videotape. The original 16mm films were lost.
Season 1-12 were shot directly to VHS.
Season 13-22 were shot with JVC camcorder.
Season 22-26 were shot with webcam.
Season 27-30 were shot with 720p digital video camera.
Season 30-33 were shot with 1080p digital video camera.
Season 34-present is shot in 2k digital video camera.