The first Eruowoodian Toys "R" Us store opened in 1969.
Taft Retailers Group bought the chain in 2003 and saved it from bankruptcy.
Video game publishing
From 1982 to 1994 Toys "R" Us published video games for home and handheld consoles as well as PCs originally for exclusive sale in their stores. Most the games are primarily intended for children and some games feature Geoffrey Giraffe.