WBNB-TV, VHF digital & PSIP virtual channel 10, is a dual CBS/CW+-affiliated television station licensed to Charlotte Amalie, on the island of Saint Thomas in the United States Virgin Islands. The station is owned by the Hearst Television subsidiary of Hearst Communications. WBNB-TV shares studios on 5046 Norre Gade in Charlotte Amalie and transmission facilites on Crown Mountain with sister stations WBNL-TV and WRVI-TV.
WBNB-TV is also carried in Puerto Rico and The Bahamas on some cable & satellite providers, however the majority of the CBS News programs and the CBS Dream Team E/I programming block are overwritten with paid programming on these providers. WBNB-TV is considered to be the most profitable TV station in the U.S. Virgin Islands.
WBNB-TV has the heritage of being the first television station to operate in the Virgin Islands. Its construction permit was secured in 1960 by a pair of New York City-area radio men, Robert Noble and Robert Moss, who shared equal ownership in Island Teleradio Service, Inc., the original licensee of WBNB-TV and sister station WBNB radio (1000 AM, now WVWI). Shortly after the award, newspaper announcements proudly announced that the station would be affiliated with CBS and NBC, and would also carry programs from National Educational Television. The station began operations on July 22, 1961.
The WBNB stations were split up in 1970, as channel 10 was sold to the first of several U.S. mainland-based operators At that point, the Moss/Noble partnership ended when Bob Noble retained sole ownership in the radio outlet, purchasing its remaining shares from Bob Moss and other minority partners.
On September 17, 1989, Hurricane Hugo made landfall on the Virgin Islands, destroying WBNB-TV's transmitter in the process and knocking the station off the air. Benedek Broadcasting, who acquired the station three years earlier, did not have the financial resources to rebuild it right away. In 1992, the station returned to the air from a new studio and transmitter under new owners Interstate Broadcasting, Inc., and retained it's CBS affiliation and callsign. At first, Interstate had to make do with rather bare-bones temporary facilities while looking for a new facility, as the old facilities had long been sold off. The temporary broadcast facilities were provided by PBS member station WTJX-TV; and CBS programming was provided by KDKA-TV in Pittsburgh on the mainland via a satellite linkup from Pittsburgh to Charlotte Amalie West. The station moved into new facilities near the Cyril E. King Airport in August 1993.
In 2007, Interstate Broadcasting sold WBNB-TV to Hearst-Argyle Television, Inc. for $5 million. Hearst-Argyle invested a huge amount of money into WBNB-TV, including a new studio facility on 5046 Norre Gade and improved broadcast facilities. The current studio set used by WBNB is similar to the 2007 news studio of mainland sister station WCVB-TV.
Syndicated programming on WBNB-TV's main channel includes King of the Hill, The Simpsons, That 70's Show, Wheel of Fortune, Jeopardy!, Live with Kelly and Ryan, and Funny You Should Ask.
In 2017, WBNB-TV debuted Virgin Islands Chronicle, it's version of Hearst's Chronicle format, focusing on the U.S. Virgin Islands' culture.
WBNB-DT2 clears the entire CW+ schedule, with occasional exceptions, in 2018-2019 WBNB-DT2 often aired Litton Entertainment's One Magnificent Morning block on tape delay to air Sinclair Broadcast Group's KidsClick block immediately before it (ironically, Litton is owned by Hearst). Syndicated programming include Seinfeld, Black-ish, Elementary, Family Guy, The Goldbergs, Cops, Bob's Burgers, and NBCUniversal Television Distribution's conflict talk shows, including Judge Jerry, The Steve Wilkos Show and Maury.
William Matthiessen has been the lead anchor since 2009. He is from a Danish-American family with several connections to St. Thomas and it's people, and previously worked for KOMU-TV, KUSA, WFXT, and WBOR-TV on the U.S. mainland. Former boxer and Anna's Retreat native Sugar Jay Anderson has been the station's weekday meteorologist since 2007.
- Legacy by Vince DiCola (1993-2007)
- Hearst 2000s Theme (2007-2013)
- Hearst Strive Theme (2013-present)