WCTC-TV, virtual channel 11 (VHF digital channel 31), is an Ion Television owned-and-operated station licensed to Hendersonville, North Carolina, serving Western North Carolina and Upstate South Carolina. The station is owned by West Palm Beach, Florida-based Ion Media Networks (the former Paxson Communications) as part of a duopoly with Bryson City-licensed Ion Plus owned-and-operated station WAIP-TV. WCTC's transmitter is located on Black Balsam Knob mountain in Haywood County, North Carolina. WCTC and WAIP's main studio facilities for the purposes of Federal Communications Commission (FCC) regulations are located in Greensboro, North Carolina within the studios of the Piedmont Triad market's Ion station, WGPX-TV.
In 1990, Wilfredo Cañizares and Tomás Milo Cardona, a Costa Rican cousin duo, and their company Hispanic Carolinians for Christ filed for a construction permit for a Univision affiliate on channel 11 in Hendersonville, North Carolina, which was granted by the FCC in 1991. The new station signed-on as WCTC-TV on March 11, 1992, airing Univision programming as well as some local Spanish-language religious programming.
In 1998, the station was sold to Paxson Communications, and on August 31 the station became a charter owned-and-operated station of Pax TV when that network launched.